DTCM launches digital audio tours over Wechat for Chinese travellers

Digital audio tour - Dubai CreekFollowing the success of the first ever City-Experience Mini Programme launched by Dubai’s Department of Tourism and Commerce Marketing in collaboration with WeChat, the programme has been further enhanced with the launch of 10 new digital audio tours which are now available for visitors to use while exploring the city. Inviting the users of China’s most popular social networking site to easily access Dubai’s tourist attractions during their stay, the newly re-branded ‘Dubai Mini Assistant’ elevates the existing programme to a more advanced digital maturity, now offering sophisticated chatbot capabilities, powered by Tencent’s AI technology, to provide seamless experiences and services to Chinese travellers.

With robust growth in overnight visitors from China in the first quarter of 2019, the new audio tours further add to the ease of accessibility for these tourists when visiting Dubai, allowing them to discover the city’s many historic sites and cultural landmarks through their mobile phones. Reconfirming its continued commitment to one of the emirate’s top source markets, Dubai Mini Assistant forms part of the Department’s city-wide ‘China Readiness’ strategy, focused on designing an enriching and memorable experience for Chinese travellers.

Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said, “China is quickly emerging as one of the fastest growing source markets for Dubai’s tourism industry, with the city welcoming more than 290,000 visitors in the first three months of the year, representing a stellar 13 per cent increase when compared to the same period in 2018.”