Digital Venture has signed an agreement with Amadeus to become the exclusive distributor for its innovative and unique media solutions inventory for Amadeus travel itinerary documents and CheckMyTrip for all advertising demands in the GCC, Levant, Egypt & Italy regions. Digital Venture will work directly with advertisers and agencies in the regions. Through these Amadeus media solutions products, Digital Venture will provide its clients with direct access to engage with global confirmed passengers before, during and after their trip experience, with points of sale in the exclusive regions.
Amadeus’ media solutions advertising products are travel documents issued by travel agencies and CheckMyTrip mobile app, which help brands with specialised targeting criteria to deliver personalised offers to booked travelers. These criteria include language, booking class, business category, origin, destination, connection, connection duration, trip duration, booking dates, class of service, trip elements booked, trip companion, affluence, gender, trip purpose and many more.
Commenting on this strategic alliance, Sami Hamade, CEO, Digital Venture, said, “Travellers are attentive and receptive to their trip context. Interaction at these key stages increases brand recall. The aim is to offer relevant content at the time and place when the audience demands it.”
Sol Freixa, Global Director for Travel Advertising Sales & Marketing, Travel Channels, Amadeus, said, “With one of the fastest growing online travel sectors in the world, it is no surprise that the region is deeply committed to digital transformation. Travel advertising plays a key role in this as it allows retailers to reach travellers in new, interactive ways, at the right moment.”