DCT Abu Dhabi launches inaugural Emirati Hospitality Ambassadors Forum

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) hosted its inaugural Emirati Hospitality Ambassadors Forum, a new platform that empowers and connects UAE nationals working across the emirate’s tourism sector. The event saw the participation of DCT Abu Dhabi leadership and over 80 Emirati tourism professionals from across the sector, representing diverse roles such as tour guides, agents, marketers, and managers, among others.

The annual forum was incepted to highlight the pivotal role Emiratis play in delivering authentic experiences for visitors, and to facilitate networking and the exchange of invaluable insights about Abu Dhabi’s rapidly growing tourism and hospitality sector.

HE Saleh Mohamed Al Geziry, Director General for Tourism at DCT Abu Dhabi, said: “As we continue to grow and elevate Abu Dhabi’s tourism landscape, we must ensure our community of Emirati tourism and hospitality ambassadors are given the tools and resources needed to deliver authentic and unforgettable experiences for all. The Emirati Hospitality Ambassadors Forum will amplify the voices of our Emirati talent, while leveraging their unique perspectives to steer and evolve Abu Dhabi’s hospitality industry.”

The Emirati Hospitality Ambassadors Forum aligns with DCT Abu Dhabi’s mission to cultivate a dynamic, diverse and inclusive tourism sector, one that celebrates the rich heritage and warm hospitality that defines Emirati culture.