Tag Archives: tourism

New reports from the World Travel & Tourism Council (WTTC) and Microsoft highlights the transformative power of Artificial Intelligence (AI) and its role in shaping the future of Travel & Tourism. The final two reports of a series on Artificial Intelligence from WTTC entitled “Responsible Artificial Intelligence (AI): Overview of AI Risks, Safety & Governance” and “Artificial Intelligence (AI): Global Strategies, Policies & Regulations,” underscore a commitment to a digital future that prioritises safety, ethical considerations, and responsible AI adoption. Launched during the global tourism body’s participation at the UN General Assembly in New York, these reports mark significant milestones in WTTC’s mission to promote innovation and excellence in customer experiences through the safe and trustworthy integration of AI. “Responsible Artificial Intelligence (AI)” delves into the potential risks associated with AI deployment and offers strategies for establishing frameworks that promote transparency, accountability, and fairness. From addressing bias and discrimination to ensuring human oversight of AI systems, this report empowers organisations to harness the power of AI responsibly. In the fourth and final instalment, “Artificial Intelligence (AI): Global Strategies, Policies & Regulations,” WTTC provides a detailed overview of the AI ecosystem across key countries and international organisations. It shows how policymakers are navigating the AI landscape and shaping regulations and strategies to foster AI innovation, while ensuring its ethical and responsible use. Julia Simpson, WTTC President & CEO, said: “In a rapidly evolving landscape, AI emerges as a catalyst for positive change. The insights provided in these reports demonstrate that AI is not just a technological advancement; it is a strategic tool that can personalise customer experiences, drive sustainable improvements, and shape the future of Travel & Tourism. “AI is already being used across our …

The World Travel & Tourism Council (WTTC) is projecting a record-breaking year for travel & tourism in 2024, with the sector’s global economic contribution set to reach an all-time high of $11.1 trillion. According to the global tourism body’s 2024 Economic Impact Research (EIR), Travel & Tourism will contribute an additional $770BN over its previous record, stamping its authority as a global economic powerhouse, generating one in every 10 dollars worldwide.As the global sector soars past its pre-pandemic prosperity, WTTC expects 142 countries of 185 analysed will be outperforming previous national records. In partnership with Oxford Economic, WTTC’s latest EIR showcases a sector briming with opportunities, underpinning almost 348MN jobs globally. This represents an increase of more than 13.6MN jobs compared to its highest point in 2019. International visitor spending is expected to come within touching distance of the 2019 peak, to reach $1.89TN, while domestic tourists are forecast to spend more than in any year on record to hit $5.4TN. A look back on last year Despite economic uncertainties and geopolitical shake-ups, the Travel & Tourism sector is thriving. With an economic injection of nearly $10TN, the sector matched its pre-pandemic zenith, flexing its resilience and proving its critical role in the global economy. Representing 9.1% of global GDP at just over $9.9TN in 2023, Travel & Tourism’s financial footprint was the largest it’s been since the golden year of travel in 2019, trailing its peak by a mere 4%. The sector also bolstered its workforce by an additional 27.4MN, propelling the total to nearly 330MN jobs worldwide. International spending increased by 33.1% to reach $1.63TN, underscoring a vibrant comeback story for many countries around the world, with domestic …

At the recent celebration of International Women’s Day by TTME, CEO and Founder of Elaxiom Tourism Elmira Heshmati shared that post covid has taught the world that tourism is the way forward and the most resilient. “Today we see the results as travel bounces back and it is the largest contributor which not just helps boost the economy of every country but also provide job opportunities, benefit communities as the infrastructure is also well planned out. Tourism is the most resilient industry when you compare it to other industries. It is the most long lasting one when compared to other industries. We are also very lucky to live in a country where various destinations are also promoted and tourism contributes to the economy and boosts the communities in every country.”

In an exclusive interview with TravelTV MiddleEast Alan William – Chief Strategy Officer Satguru Travel shared that their main focus is “quality” to ensure customer experience as travel bounces back. He reiterated, “we own the product to ensure the quality of the places the end customer would encounter.” He added that investment into the various aspects in the travel, tourism and hospitality sectors are eminent as they forge ahead with new partnerships with various suppliers for the year. He mentioned these comments as Satguru travel recently hosted their valuable partners to an enchanting evening at the desert, titled “Gratitude in the desert” where over 100 top management officials from airlines, hotels, travel technology companies, attractions etc attended.

The Tourism Development Fund has signed a memorandum of understanding with Dan Company, one of the Public Investment Fund companies specializing in agri, eco, and adventure tourism that offers a mix of daytime hospitality experiences and overnight stays, with the aim of supporting investments in the agritourism sector in the Kingdom, in line with the objectives of the National Tourism Strategy. The agreement was signed by the CEO of the Tourism Development Fund, Qusai bin Abdullah Al-Fakhri, and the CEO of Dan Company, Abdulrahman Abaalkhail. This agreement comes within the framework of the Fund’s goal to support and encourage the private sector by providing financing programs for farm owners and developing the business of the agritourism sector, supporting the future of tourism and enhancing the Kingdom’s position as a promising global tourist destination. Commenting on the signing, Qusai bin Abdullah Al-Fakhri, CEO of the Tourism Development Fund, said: “This memorandum reflects our firm commitment to developing and enabling all investments in the tourism sector and creating qualitative investment opportunities for the private sector to support the future of the tourism industry in the Kingdom and enhance its competitiveness, providing unique experiences for our visitors. It also contributes to the sustainability and growth of the tourism sector, which is considered one of the pillars of economic development.” Al-Fakhri added: “Integrating rural agricultural elements into tourism programs will enrich visitors’ experiences and provide them with a unique opportunity to discover the beauty of nature and its competitive potential and to connect with the local agricultural culture.” Abdulrahman Abaalkhail, CEO of Dan Company, welcomed the signing of the memorandum with the Tourism Development Fund, stressing that it will support the development of agritourism …

Saudi’s national tourism brand ‘Saudi Welcome To Arabia’ has kicked off another global marketing campaign featuring football legend and Saudi Tourism Ambassador, Lionel Messi. Launching across key target markets in Europe, India and China, the “Go Beyond What You Think” campaign is anchored on consumer insights, which revealed there are still common misconceptions about the destination, and invites audiences to experience the incredible and vibrant cultural transformation taking place across Saudi. Those that know Saudi are encouraged to share positive experiences and memories on TikTok and social channels using the bi-lingual hashtags #ShareYourSaudi and in Arabic #السعودية_بعيونك,. The latest ‘Saudi Welcome to Arabia’ brand campaign is a combination of TV, Social, Digital, and OTA tactics activated over a three-month period. It is the latest in a series of initiatives by Saudi Tourism to foster broadening of perspectives, and bridging cultures through tourism. The campaign brings to life the UN Tourism, ‘Tourism Opens Minds’ Initiative that launched on World Tourism Day in Riyadh in September 2023, which extends a compelling invitation for travelers to broaden horizons and explore uncharted corners of the world. Governments and industry were presented with a special pledge, calling on them to promote new and under-appreciated destinations while consumers pledged to ‘be open-minded to new cultures and destinations, holding an open heart while travelling’ Lionel Messi is one of many leading international figures who took that pledge. Messi has a fond connection with Saudi being a frequent visitor to the country, including most recently with his wife, Antonella and their two children last Spring. Both Messi and his family have expressed delight in their Saudi experiences and a desire to continue visiting the country. Boldly addressing these …

Turkish Airlines (TK) and Riyadh Air (RX) have agreed a Strategic Cooperation Memorandum of Understanding to offer a comprehensive range of benefits for guests traveling between the Kingdom, Türkiye and points beyond their Riyadh and Istanbul hubs, as well as lay the ground for deeper future collaborations. Guest of both airlines will be able to take full advantage of each carrier’s worldwide network through a comprehensive interline and codeshare agreement that will allow customers to seamlessly connect between and combine sectors operated by either Riyadh Air or Turkish Airlines. Turkish Airlines Chief Investment & Technology Officer Levent Konukcu and Riyadh Air CEO, Tony Douglas, signed the agreement at a ceremony on the sidelines of the ICAO Air Services Negotiation Event (ICAN 2023)  held in Riyadh, Saudi Arabia. The intention of both carriers is that benefits will be made available to guests as soon as possible after Riyadh Air launches operations in mid-2025 and is subject to regulatory approvals by relevant authorities. The close cooperation will allow members of each carrier’s loyalty program to earn points or credits when traveling on codeshare services operated by the other, with both airlines also exploring opportunities to develop a broader loyalty agreement covering both global networks. In addition to offering a comprehensive range of guest benefits, the MoU also commits Riyadh Air and Turkish Airlines to work together to explore and implement broader synergies and efficiencies across the value chain, touching areas such as aviation related services, cargo and digital development. Turkish Airlines Chief Investment & Technology Officer, Levent Konukcu stated: “We are happy to start our relationship with Riyadh Air, a promising new player in the aviation industry. This Memorandum of Understanding is …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) hosted its inaugural Emirati Hospitality Ambassadors Forum, a new platform that empowers and connects UAE nationals working across the emirate’s tourism sector. The event saw the participation of DCT Abu Dhabi leadership and over 80 Emirati tourism professionals from across the sector, representing diverse roles such as tour guides, agents, marketers, and managers, among others. The annual forum was incepted to highlight the pivotal role Emiratis play in delivering authentic experiences for visitors, and to facilitate networking and the exchange of invaluable insights about Abu Dhabi’s rapidly growing tourism and hospitality sector. HE Saleh Mohamed Al Geziry, Director General for Tourism at DCT Abu Dhabi, said: “As we continue to grow and elevate Abu Dhabi’s tourism landscape, we must ensure our community of Emirati tourism and hospitality ambassadors are given the tools and resources needed to deliver authentic and unforgettable experiences for all. The Emirati Hospitality Ambassadors Forum will amplify the voices of our Emirati talent, while leveraging their unique perspectives to steer and evolve Abu Dhabi’s hospitality industry.” The Emirati Hospitality Ambassadors Forum aligns with DCT Abu Dhabi’s mission to cultivate a dynamic, diverse and inclusive tourism sector, one that celebrates the rich heritage and warm hospitality that defines Emirati culture.  

Ras Al Khaimah Tourism Development Authority (RAKTDA) and Oman Tourism Development Company (OMRAN Group) signed a Memorandum of Understanding (MoU) to collectively initiate and pursue cross-destination tourism promotion and marketing initiatives between the Musandam Governorate, Sultanate of Oman and the Emirate of Ras Al Khaimah, United Arab Emirates. The agreement was signed in London at WTM, between Raki Phillips, Chief Executive Officer of Ras Al Khaimah Tourism Development Authority and Dr. Hashil Obaid Al Mahrouqi, Chief Executive Officer of OMRAN Group during a signing ceremony held at the World Travel Market, one of the most influential annual global exhibitions on travel and tourism. The MoU provides an official platform for both parties to cooperate on initiatives aimed at attracting more international visitors while positioning Ras Al Khaimah and Musandam as leading global tourism destinations in the Middle East. The agreement will see leaders of both organisations work together to create opportunities for travellers to visit both destinations, Ras Al Khaimah and Musandam, in a single trip. The partnership between the destinations is a natural fit, with just a 90-minute drive between them and a shared mountain range, the majestic Hajar mountains, among a wealth of other shared natural landscapes. Furthermore, their intertwined cultural heritage and historical connections only serve to enrich and strengthen this unique collaboration. To this end, the MoU sets forth a framework for greater collaboration and dialogue on marketing initiatives to promote cross-destination tourism. This includes facilitating ease of access in transportation between Musandam and Ras Al Khaimah, developing favourable visa arrangements for international travellers to visit both destinations and initiating tourism packages, adventure offerings and partnership opportunities. Raki Phillips, Chief Executive Officer, Ras Al Khaimah Tourism …

As part of its ongoing endeavours to empower national competencies and enhance their skills and experiences in the tourism sector, Oman Tourism Development Company (OMRAN Group) announced the launch of the first of a kind “Leadership Development Academy” and introduced its programmes (SHIFT & LIFT). The academy launch ceremony was held under the patronage of Al Mutasim Said Al Sariri, OMRAN Group’s Vice Chairman, and witnessed the presence of a number of members of the Board of Directors, CEO and officials from OMRAN Group, subsidiaries, and owned hospitality assets at the Oman Convention and Exhibition Centre (OCEC). The Leadership Development Academy serves as a platform to enhance the leadership skills of the local competencies and foster a motivating professional environment. In addition to providing the tourism sector with qualified leaders who actively contribute to achieving this promising sector’s growth and development. Commenting on this occasion, Dr.Hashil bin Obaid Al Mahrouqi, CEO of OMRAN Group, said: “OMRAN Group is devoted to providing various programmes and initiatives that aim to harness national competencies, equip them with the knowledge, insights, and strategies needed to drive the growth and sustainability of our nation’s tourism sector.” He further added, “We affirm our commitment to investing in our human capital and their development in alignment with the national tourism strategy and our corporate objectives.” The ‘SHIFT’ programme will provide training courses in different management and leadership roles within the sector. Its first phase includes 40 participants from management levels at OMRAN Group and its subsidiaries. On the other hand, the ‘LIFT’ programme involves 20 candidates from hospitality assets, concentrating on developing leadership skills specifically for the hospitality industry. To ensure the high quality of the training …