Category Archives: Technology

Sojern announced its Co-Op Marketing Program designed to help Destination Marketing Organisation (DMOs) drive traveller demand in Asia Pacific, Middle East and Europe. The program, which first launched in North America in September 2019, is also expanding in scope. Marketers at DMOs and their partner organisations can now reach customers directly with multichannel digital advertising across video, display, native, Facebook and Instagram. The COVID-19 pandemic has had a massive impact on travel and tourism. This program enables collaboration on digital marketing campaigns between the DMOs, hotels and attractions, to support market recovery together. Early adopter, Linn Totland, Head of B2C Marketing, Fjord Norway, said, “As a DMO, we have been looking for a solution that would make us better equipped to measure the direct impact of destination marketing on the bottom line for the tourism businesses in our region. The tourism industry has been massively affected by Covid-19, and now, more than ever, we need to make sure that our marketing budget is spent wisely and is generating a positive ROAS.” Venessa Chen, Regional Consumer Marketing Manager, Asia at Tourism New Zealand, said, “What sets Sojern apart from other display channels is its strong remarketing capabilities to drive conversions. During tactical campaigns, Sojern effectively remarkets to our audience, pulls them down the purchase funnel and delivers the highest conversions for us and our airline partners.” “With the industry now seeing some early signs of recovery as some destinations gradually re-open travel both domestically and regionally, coordinated cooperation between all industry stakeholders is needed now more than ever in order to build a more resilient, responsible, and sustainable travel and tourism industry,” said Dr. Mario Hardy, CEO, Pacific Asia Travel Association …

Etihad Airways to implement electronic technical logs (eTech logs) for airline operations. The approval from the General Civil Aviation Authority (GCAA) for implementation on Etihad’s freighter fleet accelerates the journey towards paperless airline operations which is a key initiative for Etihad Airways and the GCAA. The implementation on Etihad’s Boeing 777 freighter fleet follows three months of trials in partnership with the GCAA, where eTech logs replaced paper logbooks currently used by flight crew and engineers to document all flight and maintenance information. Although modern aircraft are technologically advanced, most airlines continue to use paper-based logbooks. By replacing paper documentation, eTech logs provide real-time data capture that can be shared with multiple stakeholders, from the air to the ground – increasing operational efficiency, reducing delays and costs. The eTech logs are another example of Etihad’s investment in innovation to continue enhancing safety outcomes, as they reduce complexity and workload, and improve how Etihad manages compliance requirements. Paul Kear, Senior Vice President Technical, Etihad Airways, said, “This initiative supports Etihad’s innovation and sustainability goals, which are core values for the airline, Abu Dhabi, and the UAE. The digitalisation of our technical logs will go a long way towards enhancing the operational efficiency and airworthiness of our fleet and this is a monumental step forward for aviation in the UAE.” H.E Saif Al Suwaidi, Director General of the GCAA said, “The GCAA have approved Etihad to implement electronic technical logs for their Boeing 777 freighters. This is a historic achievement not just for Etihad but for the aviation industry in the UAE. This initiative supports the GCAA’s vision for paperless operations and we thank Etihad Airways for their pioneering efforts.” Steve Russell, …

Radisson Hotel Group announced the launch of its new Hybrid Solutions incorporating Hybrid Rooms and Hybrid Meetings. Radisson Hotel Group’s Hybrid Meetings combine the best of meeting in person and virtually, offering a reliable image, sound and video conferencing system, dual screens, wireless presentation clicker, high-speed internet connection, and more. As the world continues to adapt to ‘new normals’ and ongoing travel limitations, meeting and event organisers can now choose to offer virtual participation options and hybrid formats that allow for small local gatherings, while also broadcasting to remote attendees and satellite locations. Tim Cordon, Area Senior Vice President, Middle East & Africa, Radisson Hotel Group, said, “With the various government imposed restrictions, travelling to meet in person has become somewhat impossible. However, as a hotel group with hospitality at its core, we certainly understand the importance of connections and the need to adapt and exercise flexibility, which has led to the creation and introduction of Hybrid Solutions.” Radisson Hotel Group has partnered with Zoom, the leader in modern enterprise video communication, to provide a smooth experience for their clients’ virtual and hybrid meetings and events. Specialist in-house event teams will assist clients in delivering a range of events from hybrid multi-site meetings to broadcasting events, ensuring events are efficient, effective, and engaging, with flawless execution and no audio / visual problems. Hybrid Rooms perfectly combine the facilities of a state-of-the-art office with the comforts of a superior hotel room to create a productive, dedicated, and quiet workspace for the business traveller, leisure guest, and local day-guest alike. Hybrid Rooms offer easy connectivity to second screen devices, video-conferencing facilities, wireless enabled keyboard, mouse and loudspeaker, printing services, stationery, unlimited coffee …

Unifree Duty Free has implemented state-of-the-art retail technologies at the New Istanbul Airport. These solutions – which rely on a cutting-edge network infrastructure from Swiss structured cabling specialist R&M – include three-dimensional holograms, enhanced digital signage systems, and touch-free digital shopping technologies.Offering an example of how its technology innovations strongly position Istanbul Grand Airport to ensure the safety and well-being of the ninety million travellers expected to visit the Duty Free zone annually, Osman Ayhan, Director of Information Technology at Unifree Duty Free said, “Enhanced digital signage systems give customers the opportunity to virtually try on luxury watches, jewellery and suits before they decide whether to buy or not.” This touch-free experience will be especially important to travellers in the post-COVID world. Ayhan explained that the decision to partner with R&M was based on a highly-positive recommendation from the airport’s IT department which has itself utilised 5,400 km of copper cablings and 3,270 km of fiber-optic cabling from R&M for connectivity of critical airport IT systems. “R&M is characterised by its quality, innovation, fast delivery times, expertise, flexibility and modular products. We also see the team spirit at R&M, the back-office support and the special training of installers on-site as a distinct advantage,” he said. “We are extremely proud to expand R&M’s footprint at the world’s largest airport. Unifree has demonstrated a commitment to pioneering the new digital shopping experiences that will be essential to travellers in the coming months and years. The technologies we have provided serve as a reliable platform on which the company can continue to innovate with confidence in the performance, security and reliability of the underlying systems,” said Nabil Khalil, Executive Vice-President of R&M Middle …

Seera Group has launched a new data portal for industry partners, which offers comprehensive insights on future searches, bookings and traveller behaviour. The portal has been designed to enable tourism boards and other industry partners to further understand the customer journey at every touchpoint and make projections for strategic campaigns. Louise Blake, VP of Data and Analytics at Seera Group said, “These insights will enable a deeper understanding of the target audience and behaviours, helping our partners deliver further value. Through this portal, traveller preferences and activities can be tracked by VisitBritain, which will help them to foster a deeper experience for the guests by providing an enhanced personalised journey.” Sofia Santos, Country Manager GCC for VisitBritain, said, “Tourism is also an extremely competitive global industry and initiatives such as Seera’s innovative insights portal, supporting us to access real-time data on travellers’ preferences and future booking patterns, will help to position Britain as the destination of choice for visitors from Saudi Arabia when the time comes to promote travel once more working with strategic partners across the region.” Abdullah Aldawood, CEO of Seera Group added, “During these times, where the travel sector has faced an unprecedented level of impact due to COVID-19, it is more important than ever that industry partners come together to support each other and create an enhanced experience for travellers. We’re delighted to strengthen our association with VisitBritain, which will support its goal in positioning Britain as a destination of choice for the region’s travellers. It will be of tremendous value, especially as travel returns to normalcy, and travellers will invariably have new preferences in terms of how and where they travel to, stay and spend …

Travelport announced the renewal of a multi-year content agreement with Korean Air, the country’s largest airline and national carrier.Under the agreement, Travelport will continue to provide Korean Air’s content and inventory to more than 68,000 Travelport-connected agencies around the world, enabling them to search, sell and book the airline’s fares. Kenneth Chang, Executive Vice President and Chief Marketing Officer, Korean Air, commented, “As travel recovers, Korean Air fully intends to be leading the way. Our partnership with Travelport has proven itself many times over, and its global network remains a cornerstone of our plans for international growth.” Sue Carter, Head of Asia Pacific, Air Partners at Travelport, added, “We’re extremely pleased to continue supporting Korean Air’s ambitions to be a global aviation leader with our technology solutions. Taking advantage of cutting-edge advancements like New Distribution Capability will be crucial for airlines to lead in a world of heightened traveller expectations, and we look forward to further extending our support with Korean Air in time to come.” In addition to providing Korean Air content to travel agencies around the world, Travelport is also supporting Korean Air’s organization-wide digital transformation with its Data and Business Intelligence, as well as Airline Insight solutions. These tools provide timely analysis and insights which help airlines recognise and respond to market trends swiftly. A founding member of the SkyTeam airline alliance, Korean Air was recently rated one of the top three airlines in the world in the 2020 Tripadvisor Travelers’ Choice Awards for Airlines.

Marmul Travel and Tours has renewed its agreement with Sabre Corporation (NASDAQ: SABR), to support its strategic plans and help overcome the impact of the COVID-19 pandemic. This agreement provides Marmul Travel and Tours with continued access to Sabre’s portfolio of innovative technology. Its intelligent platform, Sabre Red 360 will allow the travel agency to effectively harness travel supplier’s data and deliver superior content to its travellers. This unique technology will help enable Marmul Travel and Tours to differentiate its offering and provide relevant personalised travel experiences, while regaining travellers’ trust in the midst of the COVID-19 pandemic. “More than ever, travellers today are expecting a high level of customer service and tailor-made travel itineraries, which include sufficient safety and health measures,” said Mebal Pinto, General Manager, Marmul Travel and Tours. “Our renewed partnership with Sabre will help us leverage its rich market place, gain insights into global travel demand and provide tailored travel insight and itineraries to help people start travelling again.” “Travel agents contribute significantly to helping people regain the confidence to travel again, which is crucial for our industry’s recovery,” said Abdul-Razzaq Iyer, Vice President, Sabre Travel Network Middle East. “Personalisation will become even more essential for travellers, who are expecting and relying upon a new level of expertise from their travel agents. Our Sabre Red 360 helps travel agents become true consultants, providing access to real-time travel data, information and trends. Our technology will help Marmul Travel and Tours respond to new market conditions and demands, reduce the costs of its operations and help generate revenue in the midst of a global crisis.”

Travelport signed a new multi-year content agreement with Air New Zealand. The agreement also includes the continued use of Travelport Rich Content and Branding, the company’s leading airline merchandising tool.Under the agreement, Travelport will continue to support Air New Zealand by providing more than 68,000 Travelport-connected agencies around the world with real-time access to search, sell and book the airline’s content and inventory. With Travelport’s Rich Content and Branding solution, worldwide agencies will also be enjoying greater access and a graphically rich experience when searching and booking the branded fares and ancillary products of Air New Zealand.Commenting on the new agreement, Andrew Dale, Regional General Manager Sales & Alliances said, “We are looking to the future with this new agreement. Putting Air New Zealand’s award-winning and innovative products in front of the world’s travel agents, in a manner which does them full justice, will play a crucial role in the recovery of travel. Travelport has been a trusted partner with a proven track record for years, and we are happy to extend our partnership.” Sue Carter, Head of Asia Pacific, Air Partners at Travelport, commented: “In 2015, Air New Zealand was the 100th carrier to launch Travelport Rich Content and Branding, which is now being used by more than 300 airlines globally to differentiate their branded fares and increase upselling. Retailing excellence is more important now than it has ever been, and we are delighted to build on our partnership with Air New Zealand.”

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has partnered with Microsoft to further streamline data-driven services offered to stakeholders, enhance the e-learning platform for Dubai College of Tourism (DCT) and adopt an innovative approach towards showcasing the city as a must-visit destination. Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, commented, “As we plan for future scenarios, cloud based solutions have emerged as a crucial element of Dubai Tourism’s digital transformation strategy because of the secure, sustainable and scalable nature of the technology. The diversity of our partnership with Microsoft will add to our efforts to embed world class technology solutions to our business systems and further enhance the scope of cutting-edge digital services that we provide our stakeholders in real-time, to help ensure Dubai stays ahead of the curve and also maintain its position at the forefront of the world’s leading travel destinations.” “Microsoft Azure has been at the heart of the company’s efforts to form several strategic partnerships across UAE’s public and private businesses and accelerate their digital transformation agendas by migrating to the cloud,” said Sayed Hashish, General Manager, Microsoft UAE. “Our partnership with Dubai Tourism enables their platform to seek better customer engagement, empower its workforce, optimise operations and reinvent products and services. This is made possible by our two cloud regions in the UAE serving customers across the region to innovate and grow.” Essa Bin Hadher, General Manager, Dubai College of Tourism, said, “Dubai College of Tourism established a strong online learning platform even before the pandemic and today the advantages of using such a system have become more important than ever. Indeed, in this challenging environment, we are able …

Travelport announced the launch of the Travelport Airline Health & Safety Tracker, in response to demand from travellers and travel agents for information on airline health and safety measures. The tool, which is free of charge and available to both Travelport customers and the wider industry, highlights the safety measures being undertaken by more than 80 of the world’s largest airlines – all available at a glance. It is delivered to both online and offline travel agencies through the recently launched Travelport COVID-19 Smartpoint Plugin, Travelport’s API-based merchandising solution, Branded Fares Data File, and the company’s COVID-19 Resource Hub, which is also available to the general public. Kyle Moore, Global Head of Customer Strategy and Marketing, Travelport said, “In recent months, the travel industry has introduced a wide array of robust health and safety measures to enable a safe and responsible return for travel. As we sit at the heart of the industry, both aggregating, and enabling the merchandising of, travel content from all corners of the world, we are in a natural position to bring this information into a single place and deliver it to travel agents and travellers. Using our leading technology, we believe this tool will help travellers to match their travel needs with the safety measures they expect, bringing back confidence in travel and supporting a strong industry recovery.” The Travelport Airline Health & Safety Tracker 1 monitors the use of seven sought-after safety measures: mandated use of face masks, socially distanced seating, temperature checks before boarding, improved air filtration, enhanced cleaning programs, reduced onboard food and beverage services, and mandated traveler health certification or declaration. The data is presented in a simple visual format and …