Category Archives: NTO (National Tourist Offices)

The Greek National Tourism Organisation (GNTO) celebrated a successful return to Arabian Travel Market (ATM) with the exclusive announcement of two high profile strategic partnerships on the second day of the region’s leading travel trade fair. The announcements were officially presented at a press conference on the GNTO stand hosted by His Excellency, The General Secretary of the Greek National Tourism Organisation, Dimitrios Fragakis, and comes as the national tourism body steps up its efforts to promote Greek tourism across the region ahead of the summer travel period by showcasing the exceptional weather and diverse experiences on offer to visitors throughout the year under the Greek sun. The GNTO is partnering with Qatar Airways to promote new direct routes to Greece as part of its ongoing commitment to offering seamless connectivity for passengers looking to enjoy as many one-stop connections as possible. The popular Greek island of Santorini, with one of the most famous views in the world, will join high-demand flights to Athens and Mykonos to become the third destination to be served in Greece by Qatar Airways. Qatar Airways and the GNTO will run a dedicated media campaign to raise awareness among audiences in the UAE, Qatar and Saudi Arabia, with a focus on the unique, money can’t buy experiences that only Greece has to offer. The campaign will also target potential travelers from as far afield as Australia. The first flight to Santorini is scheduled to depart from Doha’s Hamad International Airport, voted the world’s best airport in 2021, on 7th June 2022. The new flights will further increase the already strong connectivity that Greece enjoys with the EMEA region, with existing routes including regular and seasonal …

Tourism Malaysia, the promotion board under the Ministry of Tourism, Arts & Culture Malaysia, is participating once again in the Arabian Travel Market with the country’s tourism trade partners, to promote Malaysia to the Middle Eastern market. Showcasing the latest attractions and destinations for shopping, family fun, eco-adventure, honeymoons, luxury holidays, Malaysia will also underscore its reputation as a safe travel destination. The prestigious annual event is once again being held at Dubai World Trade Centre, from 9th to 12th May. This year, the Malaysian delegation is led by The Honourable Minister Dato’ Sri Hajah Nancy Shukri, Minister of Tourism, Arts & Culture Malaysia. The Malaysia Pavilion consists of 64 delegates representing 32 organisations, eager to meet key industry buyers from the Middle East. Malaysia reopened its borders to international tourists on 1st April 2022. Commenting, Dato’ Sri Nancy said, “It was indeed a significant milestone for our tourism industry as we welcome more international visitors, first time and returning visitors alike, to further boost our economy. Now that our borders are fully open again, we are confident that we will witness a strong rebound in tourism numbers, to bolster the recovery of our economy. We estimate two million international tourist arrivals this year generating more than RM8.6 billion (AED7.5 billion) in tourism receipts.” Pre-pandemic, in 2019, Malaysia received 397,726 tourists from MENA region. Saudi Arabia was Malaysia’s top market, accounting for 121,444 tourists, more than 30% of arrivals, from the West Asia and North African regions, an 8.2% increase over the previous year. The Malaysian delegation is comprised of hotels and resorts, travel agents, tourism product owners, and representatives from state tourism boards. During the four-day event, they will …

The Sharjah Commerce and Tourism Development Authority (SCTDA) unveiled the latest developments taking place in the Emirate of Sharjah’s tourism projects and future plans at a press conference it held on day two of Arab Travel Market (ATM) 2022, taking place at the Dubai World Trade Centre from May 9 to 12. ATM aims to shed light on the future of the global travel and tourism industry, in addition to exploring ways to address existing challenges and capitalise on available opportunities. Held at the Sharjah Pavilion at ATM 2022, the press conference brought together His Excellency Khalid Jasim Al Midfa, Chairman of SCTDA; Her Excellency Hana Saif Al Suwaidi, Chairperson of the Environment and Protected Areas Authority in Sharjah (EPAA); H.E. Ali Salem Al Midfa, Chairman of the Sharjah International Airport Authority, and Ahmed Obaid Al Qaseer, Acting Chief Executive Officer of the Sharjah Investment and Development Authority (Shurooq), along with officials from various government entities and representatives of local and international media outlets. Speaking at the conference, H.E. Al Midfa said: “In line with the vision of His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah, to advance the emirate’s position as a prominent family tourism destination on the global tourism map, the Sharjah Commerce and Tourism Development Authority works closely and continuously with its strategic partners in the government and private sectors to implement projects and initiatives that allow the emirate to offer innovative, one-of-a-kind and diverse tourism experiences to visitors from around the world.” “Our leadership’s constant support paved the way for Sharjah to make immense progress in recent years in terms of major tourism projects across cities and villages …

29th edition of the Arabian Travel Market concluded day two with great success. According to some of the exhibitors this year’s ATM is one of the best in terms of business meetings. His Highness Sheikh Ahmed bin Saeed Al Maktoum, President of Dubai Civil Aviation Authority, Chairman of Dubai Airports, Chairman and Chief Executive of Emirates Airline and Group and Chairman of Dubai World shared that Dubai continues to strengthen its position at the forefront of global travel and tourism recovery by hosting global events that bring together decision-makers in the sector from across the region and the globe, contributing to worldwide efforts to open new growth horizons for the industry. Dubai’s ability to provide a safe environment for both tourism and prominent global events over the past two years and its success in overcoming the repercussions of the recent worldwide health crisis have enabled it to welcome large numbers of visitors from all over the world. “Dubai provides a unique model for sustainable development that not only promotes economic progress within the nation but also stimulates growth in the region and broader global markets. The Arabian Travel Market provides a vital platform for tourism and travel industry leaders in the Middle East and across the world to connect and network with each other and discover new opportunities for growth, collaboration and success,” he said. Taking place from Monday 9 to Thursday 12 May, this year’s event is more than 85% larger than ATM 2021 in terms of floorspace, with growth in every single region. ATM 2022 features 1,500 exhibitors, representatives from 158 global destinations, and an anticipated 20,000 attendees. The live show will be followed by ATM Virtual, which will …

The German National Tourist Board (GNTB) is providing inspiration for GCC tourists to visit Germany this year, by relaunching their highly successful German.Local.Culture. campaign, as well as launching its ‘Embrace German Nature’ campaign in the GCC, at Arabian Travel Market (ATM) 2022. The campaigns form a compelling tourism proposition that appeal to GCC travellers, with harmony between generations, traditions and different cultural influences. It reflects authentic, local experiences in urban destinations while shining a light on rural areas and their sustainable tourism. “We want to inspire GCC travellers. Germany is a diverse destination and ideal for longer holidays for the culturally minded, for families and for those who enjoy outdoor pursuits and natural beauty,” said Yamina Sofo, Director of Sales & Marketing for the GCC, at the German National Tourist Office (GNTO), an affiliate of the German National Tourist Board (GNTB). Germany is once again becoming an extremely popular destination for GCC Nationals. Pent up demand from GCC Nationals, resulted in 518,516 overnight stays in Germany during 2021, an 82.3% increase over 2020. In December 2021 alone, despite the outbreak of the Omicron variant, Germany recorded over 54,493 overnight stays from GCC Nationals, an increase of 335%, compared with the same period in 2020, “These figures show that Germany is a preferred destination for GCC Nationals. Visitor numbers in 2021 rebounded significantly, which is even more impressive given COVID travel restrictions in Germany only eased end of June 2021. The GCC is now the highest inbound performing region within Asia, Australasia and South Africa,” added Sofo. This has clearly been supported by the way in which the GCC countries have responded to the pandemic, particularly the UAE and Saudi Arabia, …

The opening session of the 29th edition of Arabian Travel Market (ATM) started off their official sessions with a spotlight on the future of international travel and tourism within the region and beyond. As the post-pandemic recovery of the Middle East’s travel and tourism sector continues apace, industry leaders took to the ATM Global Stage to explore the latest trends and global movements that are steering the sector forward. Flexibility, responsiveness, sustainability and innovation were all highlighted as catalysts for long-term success. Moderated by Eleni Giokos, Anchor and Correspondent at CNN, the opening session’s panellists included Issam Kazim, Chief Executive Officer, Dubai Corporation for Tourism and Commerce Marketing; Scott Livermore, Chief Economist at Oxford Economics; Jochem-Jam Sleiffer, President – Middle East, Africa and Turkey at Hilton; Bilal Kabbani, Industry Head – Travel and Tourism at Google; and Andrew Brown, Regional Director – Europe, Middle East and Oceania at the World Travel & Tourism Council (WTTC). Commenting on the ever-increasing importance of environmentally responsible travel and tourism, Issam Kazim said: “A few years ago, we launched special awards to recognise the efforts that hotels in Dubai are making in advancing sustainability within the emirate’s tourism industry. We have now broadened this with the continued support of our valued stakeholders and partners to ensure that everyone operating in the travel and tourism space is working with sustainability at top of mind. We are also highlighting its importance to residents and visitors, as evident in the launch of the Dubai Can sustainability initiative. “With the post-pandemic era set to create a highly competitive landscape, our successful tourism recovery strategy is still evolving in keeping to the disruption taking place across global tourism. As …

Tourism 365 announced its participation in this year’s Arabian Travel Market with the aim of showcasing Abu Dhabi’s leisure tourism sector. The tourism development company’s attendance at the travel trade event will showcase its strategic partnership with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Etihad Holidays and also marks close to a year in operations following its launch in late June 2021. Humaid Matar Al Dhaheri, Managing Director and Group CEO of Abu Dhabi National Exhibitions Company.: “Our strategic partnership with (DCT Abu Dhabi) and Etihad Holidays looks to enhance Abu Dhabi’s tourism sector throughout the summer and in the coming year. Tourism 365 launched at the start of the second half of 2021 as part of ADNEC’s strategy to develop Abu Dhabi’s leisure tourism sector.  We look forward to placing Abu Dhabi as one of the world’s leading tourist destinations, with advanced travel technology, greater connectivity and standalone packages for the global traveller. We are proud to be a leading group that contributes to the sustainable growth of Abu Dhabi’s tourism industry. Our aim is to bring business and leisure travellers together to create a valuable social and economic impact on Abu Dhabi.” Commenting on the collaboration with Tourism 365, His Excellency Saleh Mohamed Al Geziry, Director General of DCT Abu Dhabi said: “This is a positive step forward for the entire tourism industry in Abu Dhabi, putting the capital at the forefront of driving global tourism innovation.  It’s through such strategic partnerships and our diversity of experiences on offer, that enables us to inspire all travellers on their own journey of personal discovery to experience Abu Dhabi at their own pace. All …

Sultanate of Oman being a key participant at the Arabian Travel Market (ATM) officially opened their stand spearheaded by His Excellency Azzan bin Qassim Al Busaidi, Undersecretary of the Ministry of Heritage and Tourism, the Oman delegation included 14 companies, institutions, and establishments of the Omani tourism sector. The exhibition, which runs from May 9th to 12th witnessed the launch of Oman’s new pavilion, as well as Oman Tourism Forum 2022. The Forum will oversee participation of over 1,500 exhibitors representing 112 tourist destinations around the world, with over 20,000 visitors specialized in the tourism sector. In a statement commenting on the participation of the Sultanate of Oman, His Excellency Azzan bin Qassim Al Busaidi, Undersecretary of the Ministry of Heritage and Tourism said, “ATM is an important platform for the Ministry and the Omani tourism sector institutions to showcase its latest developments and projects, especially as we prepare to welcome the Khareef season soon.” His Excellency added, “The intensive business programs and official meetings serves as a catalyst for Ministry, and the Omani institutions and companies to learn, discover and grow from global markets. The Omani tourism sector institutions are keen to introduce and promote their products, offers and services at such specialized international exhibitions.” His Excellency, The Undersecretary of the Ministry of Heritage and Tourism also emphasized the launch of the Oman Tourism Forum 2022, set to begin on 10th May – Tuesday. He stressed the importance of such specialized global forums that attracts senior speakers, decision-makers, participants, investors and important stakeholders in the global tourism industry. The forum is organized in cooperation between the Ministry of Heritage and Tourism Oman and the Chinese Forum for International Investment, …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Miral, Abu Dhabi’s leading creator of immersive destinations and experiences, unveiled Saadiyat Island’s new vision, strategy and brand, positioning it as a leading beach, nature and cultural destination, which bolsters the emirate’s tourism sector and supports the diversification of Abu Dhabi’s economy. This new strategy is set to attract travellers seeking transformative, luxury experiences and drive Saadiyat Vision 2025 which aims to grow domestic, regional, and global visitor numbers, supporting the development of Abu Dhabi’s tourism ecosystem. Saadiyat Island is expected to attract 19 million visitors and contribute AED 4.2 billion in direct tourism revenue by 2025. As with the strategy, the island’s campaign ‘One Island. Many Journeys.’ and new brand have been designed to capture the essence of Saadiyat and underpin its wealth of offerings.  The logo, inspired by the island’s name and the Arabic letter ‘S’, taking the form of the letter in a modern calligraphy style, represents both the island’s rich culture and its modern offerings. H.E. Saleh Mohamed Saleh Al Geziry, Director General for Tourism at DCT Abu Dhabi, said: “Saadiyat Island is undoubtedly one of Abu Dhabi’s finest treasures. It is unmatched anywhere in the world for its stunning natural beaches, world-class arts, cultural, educational, wellness, sporting and F&B experiences. This natural island is home to amazing wildlife and luxury hotels alike and there truly is something for everyone to enjoy, seamlessly fitting into Abu Dhabi’s wider strategy as the destination of choice for global travellers. We look forward to elevating awareness of Saadiyat’s enriching experiences as part of Abu Dhabi’s wider offering. From culture and entertainment to amazing landmarks and natural …

Discover Europe travel summit this year was organised by tourism boards of  Austria, Germany, Ireland and Switzerland. Over 95 partners were present from all 4 destinations and key travel agents from the GCC attended the summit over the last two days. It was the first time after the pandemic that all GCC countries got the opportunity to be present physically to meet and network with partners from Europe. The two day event kicked off with new campaign presentations by each tourism board director, followed by B2B meetings between the trade partners. Travel trade partners from Qatar, Oman, Kuwait and Kingdom of Saudi Arabia attended the event with of course the host country participants from across the UAE as well. Robert Groeblacher Director Austria tourism shared that it was very refreshing to meet everyone in person this year as last year most GCC countries were still closed hence participation was limited but this year saw a rise in the number of entrants. He further reiterated that the past year Austria had a good number of visitors from the GCC as they opened fairly early in the region for travellers to visit the destination. Yamina Sofo Director Marketing German National Tourist Office for GCC countries in her presentation provided a sneak preview of one of the main campaigns to be launched this year which is based on nature. Embrace nature as the campaign started showed places and experiences that must be tried and should include in the bucket list. Sofo also shared that Germany had also achieved a high number of visitors from the region, hence they have more campaigns for the market this year. Aisling McDermott Manager tourism Ireland for Middle …