Category Archives: Agents

The Pacific Asia Travel Association (PATA) has launched a new vision and mission to redefine its role in shaping the region’s tourism landscape. The refreshed vision, “A meaningful Pacific Asia tourism economy”, emphasises purpose-driven growth. PATA’s mission focuses on sharing knowledge, enabling networking, and protecting tourism assets through innovation, collaboration, and adaptability. With this strategic shift, PATA aims to equip the travel trade with tools to thrive in a rapidly evolving global environment, reinforcing its commitment to sustainability, resilience, and industry unity across Asia and the Pacific.

Sabre Corporation will showcase how its technologies are redefining the travel and hospitality landscape—across the region and around the world at the Arabian Travel Market (ATM) 2025. With Sabre and its hospitality division, Sabre Hospitality, participating in five high-impact panel sessions, the company will showcase how its technologies are redefining the travel and hospitality landscape—across the region and around the world. Reaffirming its commitment to transforming the future of travel through intelligent retailing, hyper-personalization, AI-driven innovation, and sustainable practices. As a sponsor of the ATM Future Stage for several years—ATM’s hub for travel technology thought leadership—Sabre continues to lead the industry dialogue, hosting key debates and discussions on the transformation of travel retailing, operational efficiency, and the smarter adoption of emerging technologies across airlines, hotels, and travel sellers. “ATM is a key platform for Sabre to share our vision for a smarter, more connected travel ecosystem,” said Ramzi Al Qassab, Managing Director, Sabre Travel Network Middle East. “From AI and automation to personalized offers and seamless servicing, our focus is on helping travel businesses in the region grow stronger, more agile, and be future-ready.” Among the featured sessions is “Turning Fragmentation into Opportunity for Smarter Retailing,” on Tuesday, April 29 from 15:15–16:00 at the Future Stage. Frank Trampert and Ramzi Al Qassab will be joined by senior leaders from Saudia, Jumeirah, and Almatar to discuss how the industry can overcome technology and content fragmentation. The panel will highlight how collaboration and innovation can turn complexity into opportunity—delivering seamless and connected travel experiences. “Today’s guests are no longer just booking rooms—they’re booking experiences,” said Frank Trampert, Global Managing Director, Community Sales, Sabre Hospitality. “At Sabre Hospitality, we’re empowering hoteliers to rethink …

Blacklane has revealed expansion plans throughout the Kingdom of Saudi Arabia as part of its growth strategy. This milestone marks the first phase of Blacklane’s expansion across the Kingdom, supported by TASARU Mobility Investments (“TASARU”), an investment entity wholly owned by the Public Investment Fund (“PIF”). The expansion follows the momentum of Blacklane’s scale-up across Dubai and marks a considerable step in its continued growth across the Middle East. Blacklane now has operations in more than 50 countries. Addressing the increasing demand for luxury and sustainable mobility services in the region, Blacklane will offer premium vehicles, with plans to introduce electric vehicles (EVs) in a future phase to set a new benchmark for sustainable mobility across the Kingdom. Plus, Blacklane’s investment plans include the roll out of the Blacklane Chauffeur Academy providing professional training options to chauffeur partners in Saudi Arabia. First-class options available on the Blacklane platform will include Blacklane’s trademark black and white two-tone luxury vehicles. Dr. Jens Wohltorf, CEO and co-founder, Blacklane, said: “Bringing our luxury chauffeur service to the Kingdom marks an exciting milestone in Blacklane’s global expansion. Saudi is a key destination for sophisticated travellers and residents alike, and we’re proud to introduce a new standard of reliable, high quality and seamless mobility to the region. We are dedicated to fostering local talent and supporting the continued growth of Saudi’s thriving economic diversification”. Michael Mueller, CEO of TASARU Mobility Investments, said: “TASARU’s investment in Blacklane marks a key milestone in our ongoing efforts to transform the mobility sector in Saudi Arabia. By introducing premium, sustainable chauffeur services and advanced training through the Chauffeur Academy, we’re actively contributing to Vision 2030’s objectives, including economic diversification, and local …

The German National Tourist Office GCC (GNTO),  Spanish Tourist Office, Atout France Middle East and Austria Tourism are joining forces for a landmark edition of Discover Europe Travel Summit meets Marhaba 2025, taking place in Dubai on 25 and 26 April 2025. This powerful fusion brings the heart of Europe to the UAE, offering travel professionals from the GCC, Levant, and India a gateway to connect with 130 top-tier suppliers from Austria, France, Germany and Spain. A total of 5,720 pre-scheduled meetings are planned across the two-day event. In an exciting collaboration, two of Europe’s leading tourism networking platforms, the Discover Europe Travel Summit and Marhaba Europe, will unite for the first time. The summit serves as a strategic hub for destination marketing organisations, hospitality providers, DMCs, and transport specialists to exchange insights, showcase new products, and build long-lasting partnerships with 150 qualified buyers from the region. Austria’s breathtaking alpine landscapes, serene lakes, and charming cities have seen growing interest from GCC travellers. The country’s offerings range from winter sports to summer festivals, catering to diverse preferences and providing year-round appeal. Michael Tauschmann, Head of Markets Middle East and India at Austria Tourism, said: “Austria offers a remarkable variety of experiences that align perfectly with the preferences of GCC travellers. From the majestic alpine peaks and serene forest trails to the sparkling lakeside retreats, the country delivers authentic experiences for all. We are seeing growing interest from the region in discovering lesser-known parts of Austria, where hidden gems await. This summit gives us the ideal platform to connect with key travel experts and showcase Austria’s rich and refreshing diversity.” France continues to enchant GCC travellers with its iconic landmarks, luxury …

In the preliminary data shared by the Ministry of Tourism in Kingdom of Saudi Arabia highlighted that there has been a significant surge in the number of tour guide licenses issued across the Kingdom’s regions and cities in 2024. The data indicates that the total number of tour guide licenses reached 3,284, representing a substantial growth rate of 168% compared to the 1,221 licenses issued in 2023. SPA further shared that Makkah recorded the highest number of tour guide license holders nationwide, with 986 licenses, followed by Riyadh, with 665 licenses. Madinah secured the third position with 477 licenses, while Tabuk, Eastern Region, and Aseer accounted for 337, 319, and 252 licenses, respectively. This significant increase in tour guide licenses is a direct outcome of the Ministry of Tourism’s continuous efforts to develop and regulate the Kingdom’s tourism sector and to streamline the process for citizens to obtain tour guide credentials. This initiative aims to enhance the reception of both domestic and international tourists at various destinations throughout the Kingdom, aligning with the sector’s remarkable growth and the increasing influx of visitors.

Saudi Arabia has set new records in tourism recording its highest surplus in the travel account of the balance of payments in 2024 estimated at SAR 49.8 billion—a growth of approximately 7.8% compared to 2023. This impressive performance was driven by a 13.8% increase in inbound visitor spending compared to 2023, with total inbound visitor spending reaching an estimated SAR 153.6 billion in 2024, according to balance of payments preliminary data issued by the Saudi Central Bank. The Ministry of Tourism explained that the significant growth in the travel account surplus in 2024 reflects the efforts of the Ministry and other entities of the Saudi Tourism Ecosystem to strengthen the tourism industry and its contribution to national economic growth. It also underlines the successful measures taken to elevate the sector to global leadership by implementing best practices in tourism development, enhancing tourism services and products, and promoting strong collaboration with all government entities to support the development of the tourism sector—while advancing the goals of Saudi Vision 2030.

Sabre Corporation announced that BermudAir has successfully implemented Radixx®, Sabre’s low-cost carrier (LCC) passenger service system (PSS), to support its growing operations. As part of a multi-year agreement, BermudAir deployed Radixx Res®, Radixx Insight®, and Radixx EzyCommerce®, enabling BermudAir to optimize reservations, streamline operations, and enhance the traveler experience. The flexible, cloud-based solutions will support BermudAir’s rapid expansion by improving passenger processing, delivering data-driven insights, and enabling seamless digital retailing. “Radixx’s advanced retailing capabilities empower airlines to deliver personalized offers and smooth booking experiences, driving ancillary revenue and increasing customer satisfaction,” said Darren Rickey, Senior Vice President, Global Airline Sales and Account Management at Sabre. “We are excited to partner with BermudAir as they continue to grow and redefine air travel to and from Bermuda.” With Radixx’s next-generation technology, BermudAir can further refine its digital capabilities, providing a seamless, intuitive booking process, faster passenger handling, and greater operational efficiency. The partnership underscores Sabre’s commitment to powering airlines with intelligent, adaptable solutions that enable agility in a competitive market. “Delivering a consistent and efficient travel experience for our customers is our top priority, and having the right technology partner is essential to achieving that,” said Adam Scott, Founder and CEO at BermudAir. “Radixx offers the flexibility and scalability required to streamline our operations, enhance the booking experience, and drive efficiency. With a successful implementation, we are well-positioned for future expansion.” In addition, BermudAir recently integrated with Sabre’s Global Distribution System (GDS), broadening its reach within the travel trade sector and making its flights more accessible to travel agents and corporate bookers worldwide. Since launching in September 2023, BermudAir has established itself as a premier regional carrier, providing year-round connectivity between Bermuda and …

Amadeus announced a significant expansion of its collaboration with Omeir Travel Agency, aimed at fostering growth through productivity and advancing seamless travel solutions. The collaboration underscores both companies’ commitment to providing smart, personalized travel experiences, transforming how we travel over the next few years. With this renewed partnership, Omeir Travel Agency leverages Amadeus’ cutting-edge travel technology solutions to enhance its service offerings significantly for travelers’ convenience and engagement. The partnership will see the implementation of the New Distribution Capability (NDC) aggregator solution that provides Omeir with access to richer airline content and personalized booking options, as well as an easy comparison of offers and streamlined booking process across different providers. As part of the expanded agreement, Omeir will now access hotel content through Amadeus Value Hotels — a net rate program available via Amadeus Hotels API, designed to support competitive pricing and flexible travel offerings. Amadeus also supplies Omeir Travel with crucial data analytics capabilities through Agency Insight Productivity Tracker, providing the agency with access to valuable and actionable insights, empowering them in the decision-making processes. Ernesto Sánchez Beaumont, Managing Director of Amadeus Gulf, shared his enthusiasm about the partnership. “We are delighted to strengthen our relationship with Omeir Travel Agency, a distinguished leader in the UAE’s travel sector. This partnership is a testament to our shared vision of transforming travel through innovative technology, ensuring that we continue to meet the demands of modern travelers.” Abdulla Bin Omeir, CEO at Omeir Travel Agency, emphasized the significance of the partnership, stating, “The extension of our partnership with Amadeus marks a pivotal moment in our journey towards delivering exceptional travel experiences. By harnessing Amadeus’ innovative technology, we are set to redefine what …

The fourth edition of  Cruise Travel Mart 2025, Middle East’s premier cruise trade event concluded with over 200 travel agents from across the UAE. Ashok Kumar, Convener of Cruise Travel Mart shared that this has become one of the main B2B events which provide an opportunity for travel agents to connect with partners on one on one basis. Established in 2022 by leading GSA heads of the region’s top cruise lines, the event has grown into a vital platform for fostering industry collaboration, raising awareness, and equipping travel agents with the insights needed to drive cruise sales. With an exclusive focus on cruise travel, Cruise Travel Mart 2025 will gather over 100 top-tier travel agents from the UAE and neighbouring GCC markets, alongside senior representatives from the world’s most prestigious cruise lines. Participating CTM member cruise lines include Celebrity Cruises, Celestyal Cruises, Cunard, Disney Cruise Line, Explora Journeys, Holland America Line, MSC Cruises, P&O Cruises, Princess, Royal Caribbean, Seabourn, Silversea, and Windstar Cruises.

GlobalStar Travel Management has expanded its network across the Middle East region with longstanding Partner Dadabhai Travel adding additional businesses to the GlobalStar network. James Stevenson, CEO at GlobalStar comments: “It is a real pleasure to strengthen our longstanding Partnership with Dadabhai Travel as together we extend our footprint to other key countries in the region, including the Kingdom of Saudi Arabia, Kuwait, Oman, Iraq and the United Arab Emirates. We are seeing a surge in demand on travel requirements throughout the region from corporates focused on finance, property management, energy and marine travel.”  “In welcoming these Dadabhai Travel markets to the GlobalStar network, we add not only additional likeminded and ambitious travel businesses but also the very best regional knowledge, significant manpower and wealth of experience.” Nitin Menon, Executive Director of Dadabhai Travel UAE, Oman, and Iraq, commented: “Expanding our partnership with GlobalStar beyond Bahrain to include KSA, UAE, Kuwait, Oman, and Iraq is a significant milestone for Dadabhai Travel. This partnership enhances our global connectivity, enabling us to provide even greater value to our clients through improved supplier relationships, advanced technology, and access to a worldwide network of travel expertise. We are excited about the opportunities this collaboration will bring for our clients and our business.”