Miral  announced the launch of Atheer, a state-of-the-art hybrid communication and production centre, designed to elevate storytelling and digital engagement. The cutting-edge centre houses various systems designed to share Miral’s stories, using the latest multimedia systems to deliver high-quality video and audio production, podcasting, and live-streaming capabilities. Meaning ‘radiance’ in Arabic, Atheer reflects Miral’s aspirations to craft elevated and refined content by embracing innovation, creativity, and excellence. Its launch represents a strategic development geared towards digital content creation, amplification, and skill enhancement, harnessing advanced AI technologies and data analytics to ensure captivating and impactful storytelling that resonates with diverse audiences. Inaugurated by Dr. Mohamed Abdalla Al Zaabi, Group CEO of Miral, Atheer reflects Miral’s commitment to innovation in elevating storytelling within Abu Dhabi’s leisure, entertainment, and tourism sector. The centre will further enable partnership opportunities with content creators, industry professionals, and key stakeholders to showcase Abu Dhabi’s destinations and experiences to a global audience while playing a crucial role in training and nurturing future talents in line with Miral’s CSR Strategy. Taghrid Alsaeed, Executive Director of Marketing, Communications & Events at Miral, emphasised the transformative impact of the new facility, saying, “The inauguration of Atheer marks a significant milestone in our innovation journey. It is poised to deliver long-lasting value to our destinations – Yas Island and Saadiyat Island – and the broader leisure, entertainment, and tourism sectors within Abu Dhabi. This modern facility will amplify our storytelling capabilities, leveraging AI systems for data-driven decision making and automation to deepen our engagement with our community and partners. We are excited to introduce a dynamic space where creativity, innovation, and collaboration unite to bring to life the joyful stories behind our world-class attractions and …

The Emirates Accessible & Inclusive Travel Hub has been cleverly designed so that it can be seamlessly and swiftly updated with new information and improvements, as accessible travel requirements continue to evolve. In the design and build of the hub, Emirates utilised inclusive research methods including engaging a diverse range of users including those with disabilities, in the usability studies. Emirates new Accessible & Inclusive Travel Hub on the flagship Emirates.com, is designed to contain all the information needed for accessible and inclusive travel, featuring accessibility-friendly navigation that allows customers to find information easily and explore the many ways that Emirates can provide travel assistance and support. Emirates’ Accessible & Inclusive Travel Hub will continue to evolve and grow to meet customer needs. Aiming to reduce anxiety before travelling, the Accessible & Inclusive Travel Hub spent a year in development, resulting in a design that features a seamless visual style and thoughtful and user-friendly navigation options. To provide consistent, inclusive experiences, the website is built on a token-based architecture to enable seamless updates and simplified customization. Even the colour palette is rigorously tested for contrast compliance to support clarity and readability, and designs are tested with assistive technologies such as screen readers, voice control, and keyboard navigation. Customers can choose to view and explore sections by disability; including Mobility Assistance, Visual Impairment, Hearing Impairment and Hidden Disabilities. If preferred, customers can search by looking at specific parts of the journey, which have been clearly arranged – Before your flight, Departure from Dubai, Onboard your flight, Connecting in Dubai and Arriving in Dubai. A third option allows customers to browse by specific needs, including Book Special Assistance, Prepare for travel with …

Set to open in Riyadh by June 2027, IntercityHotel Riyadh Al Rayaan is developed in partnership with Wahat Sudair Hotels Company Limited, and will feature 216 modern guestrooms, designed to blend comfort and functionality, ideal for discerning travellers. Guests will enjoy a range of dining options, including a sumptuous all-day dining restaurant and its signature café – The Breakery, where lively urban energy meets the IntercityHotel brand’s German roots. The hotel will also feature a dynamic range of amenities, including an expansive ballroom, eight versatile meeting rooms, fully equipped gym, and swimming pool.  Siegfried Nierhaus, Vice President and Head of Development, Middle East, India & Africa H World International, stated: “The Kingdom of Saudi Arabia has been a driving force in our expansion strategy and an important source market with significant growth potential. We are committed to addressing the evolving needs of our discerning guests, and the launch of IntercityHotel Riyadh Al Rayaan, our second IntercityHotel in Riyadh, underscores the confidence and trust placed in our brands in the region. As our seventh IntercityHotel in the Middle East, the new hotel will showcase both the strength of our partnerships and our commitment to delivering a harmonious fusion of young and fresh aesthetics, coupled with unparalleled functionality and long-term commitment to shaping Riyadh’s hospitality landscape.” The signing of IntercityHotel Riyadh Al Rayaan aligns with H World International’s ambitious expansion plans, which focus on diversifying its presence through new signings across the region. This reflects the rising demand from both leisure and business travellers, particularly from key source markets such as Germany and China. Addressing this demand, H World International has already welcomed guests to the IntercityHotel brand in the region including IntercityHotel …

Oman is set to open 9,600 new hotel rooms between now and 2030, with 2,600 scheduled for completion by the end of 2025, says leading real estate advisory group and property consultant, Cavendish Maxwell. The upcoming keys will boost Oman’s existing inventory of 36,000 rooms by more than 25%, the company said. Cavendish Maxwell’s latest Oman Hospitality Market Performance insight and analysis reveals that 3-5 star hotel revenues rose to OMR141.2 million (US$367 million) in the first half of 2025, an increase of 18.2% on H1 last year. Room revenues contributed OMR83.7 million (US$217.5 million) – up nearly 22%. The strong hotel performance has led to 4.8% growth in hospitality sector employment in the country, with 10,800 people now working in the industry. 3-5 star hotels welcomed 1.1 million guests between January and June, up 9.2% from 2024. Khalil Al Zadjali, Head of Oman at Cavendish Maxwell, said: “Oman’s hospitality sector is entering a new era, driven by population growth, evolving travel patterns and strategic Government investment. H1 2025 recorded impressive increases in visitors, hotel bookings, revenues, room rates and employment, and we expect this trend to continue in the second half of the year, and beyond. “Oman’s population grew by 4.5% last year and 5% in 2023, with similar increases predicted through the decade. Domestic travel has risen in line with population growth, with Omanis taking longer trips and spending more per visit. While Gulf visitors still account for more than 25% of arrivals into the country, the number of visitors from further afield, including Europe, India and China, is increasing. With tourism expected to contribute 5% to GDP by 2030 – and 10% by 2040 – the sector is set to …

From September, Almaty–Jeddah flights resumed twice weekly, while Shymkent–Jeddah services started to operate once a week. Late October will see the return of Almaty–Medina flights twice weekly and Shymkent–Medina once weekly. Air Astana is set to expand its international network this autumn, increasing connectivity to key destinations in the Middle East and Asia. The airline is resuming several flights and boosting frequencies to popular tourist and business hubs, responding to growing travel demand.  New services will also connect Aktau to Jeddah and Medina on alternating biweekly schedules, with Astana–Jeddah and Astana–Medina flights following the same pattern. In Asia, Air Astana will resume Almaty–Male flights to the Maldives three times a week, increasing to five weekly during peak holidays. Almaty–Phu Quoc flights in Vietnam will operate five times per week, becoming daily in December, while Astana–Phu Quoc services run three times weekly. The airline is also increasing flights to Dubai, from seven to 12 per week from Almaty and seven to 10 from Astana. Thailand-bound services are expanding as well, with Almaty–Bangkok and Almaty–Phuket flights both rising to seven per week. All flights will be operated using Airbus A320neo and A321LR aircraft, ensuring modern, comfortable travel.  

Etihad Airways launched direct flights connecting Abu Dhabi with Phnom Penh, Cambodia, marking a significant expansion of the airline’s global network. The new service aims to bring travellers closer to the rich cultural heritage and ancient history of Southeast Asia, offering a seamless and comfortable travel experience. The addition of Phnom Penh to Etihad’s route map reflects the airline’s commitment to connecting the UAE with emerging destinations across the region. Passengers can now enjoy direct access to Cambodia’s capital, a city known for its historic temples, vibrant markets, and thriving cultural scene. Etihad has emphasised that the new route has been designed with passenger comfort in mind, promising a smooth journey from departure to arrival. “We are thrilled to welcome travelers on board as we connect Abu Dhabi with Phnom Penh,” said an Etihad spokesperson. “This new route is part of our ongoing strategy to enhance connectivity and make travel easier and more enjoyable for our guests.” The launch comes as global air travel continues to rebound, and Etihad strengthens its position as a leading airline linking the Middle East to Asia. The service is expected to boost tourism and business ties between the UAE and Cambodia

Ferrari World Yas Island, Abu Dhabi is bringing back its spectacular ‘Roof Walk’ experience, inviting guests to step onto the iconic red roof and take in breathtaking panoramic views of Yas Island. There’s truly no better way to elevate your outdoor plans, literally. Perfect for Ferrari enthusiasts, thrill-seekers and families alike, this one-of-a-kind activity offers a guided journey on top of the world’s largest Ferrari logo. Available daily from 10:30 am to 7:00 pm, the ‘Roof Walk’ accommodates up to eight guests per session, ensuring an intimate and unforgettable experience. Please note that timings may vary based on weather conditions, so plan your visit accordingly. Whether guests are celebrating a special milestone, impressing your date, or creating memories with family, this experience promises a unique perspective that will leave everyone talking. Tickets start at AED 85 for park visitors and AED 125 without park access. After conquering the rooftop, don’t miss the rest of Ferrari World Abu Dhabi’s 43 exhilarating rides and attractions, including the groundbreaking Ferrari-themed Esports arena. With adventure, innovation, and fun for all ages, Ferrari World Abu Dhabi is the ultimate destination this season.

flyadeal has launched its much-anticipated non-stop daily flights to the Syrian capital, Damascus. With the start of three flights a week from the Saudi port city of Jeddah from 1 October, followed 24 hours later by the first of four weekly services from the capital Riyadh, flyadeal now provides a new daily air bridge between the Kingdom and Syria. flyadeal has been working tirelessly to secure the new operations following the lifting of international sanctions on Syria, which has for years been devasted by civil war. flyadeal management led by Chief Executive Officer Steven Greenway joined airport executives at King Abdulaziz International Airport in Jeddah for the launch celebrations. In Damascus, inaugural flight F3 741 from Jeddah was welcomed to a traditional water salute, with celebrations attended by officials including His Excellency Abdullah Al- Horyes, Deputy Ambassador at the Saudi Embassy in Damascus, and Fadi Al-Junidi, Director of Air Transport at the Syrian Civil Aviation Authority. Greenway said: “It’s a momentous occasion to finally launch our Damascus flights from two gateway cities in the Kingdom, long needed to help the many Syrians to travel back to their homeland and reunite with family and friends. “With over two million Syrians living and working in the Kingdom, the restoration of air links provides great relief and will support the economic redevelopment of Syria as the country embarks on rebuilding its infrastructure attracting much-needed investment from the international community.” flyadeal currently operates a modern fleet of 42 A320s from bases in Riyadh, Jeddah and Dammam to more than 30 seasonal and year-round destinations in the Middle East, North Africa, Europe and South Asia. By 2030, in line with Saudi Vision 2030, flyadeal expects …

Minor Hotels signed an agreement with SUNRISE Resorts & Cruises to form a new joint venture company. A highlight of the pipeline will be the introduction of Minor Hotels’ flagship luxury brand, Anantara Hotels & Resorts in locations across the country. The joint venture sets an ambitious target of opening and managing up to 50 hotels over the next decade. Development will span both key urban centres and leisure destinations, including West Cairo, Azha Ras El Hekma on the North Coast and Azha Ain Al Sokhna. As part of the agreement, Minor Hotels will commence management of seven projects, covering operational hotels, brownfield conversions and greenfield developments. The partnership will also extend Minor Hotels’ hospitality expertise to Nile cruise operations across Aswan and Luxor, building on the success of Minor Hotels’ portfolio of Asia based river cruises including Mekong Kingdom and Loy Pela, reinforcing Egypt’s appeal as one of the world’s most iconic travel destinations. William E. Heinecke, Chairman & Founder of Minor International parent company of Minor Hotels commented, “Signing this joint venture with SUNRISE Resorts & Cruises is an important milestone as we bring Minor Hotels’ brands and hospitality expertise to Egypt, one of the world’s most storied and inspiring destinations. Together, we are charting a long-term vision that combines SUNRISE Resorts & Cruises’ deep local knowledge with our global reach to deliver exceptional luxury and lifestyle experiences across Egypt’s leading destinations.” Mr. Hossam El Shaer, Chairman of SUNRISE Resorts & Cruises and Madaar Developments, noted “Egypt’s tourism sector is experiencing remarkable growth, fueled by increased investment and growing global interest. We are proud to be part of a collaboration that reflects our shared vision to elevate the …

SLS The Red Sea is set to make its spectacular debut in Saudi Arabia with 150 rooms, suites, and villas, including 15 signature pool villas in November, bringing its unmistakable blend of theatrical flair, lavish style, and unapologetic spirit to Shura Island, the heart of The Red Sea destination. Just 20 minutes from Red Sea International Airport by boat or seaplane and 25 minutes by car, SLS The Red Sea places guests at the centre of it all. The resort is a five-minute journey from Shura Links, Saudi Arabia’s first island golf course, steps away from Shura Island’s yacht marina and high-end shopping and directly connected to The Red Sea’s coral reefs and marine reserves. With its bold spirit, world-class dining, and unapologetically playful energy, SLS is set to become Shura Island’s most exhilarating stage; not just a place to stay, but the place to be seen. SLS will shine as Shura’s vibrant epicentre where bold design, world-class dining, and electric energy collide to create the ultimate VIP experience. With The Red Sea’s outstanding natural beauty as its backdrop, the resort becomes a stage for the glamorous and the daring, and all those who crave the extraordinary. November marks the premiere of SLS The Red Sea, inviting guests to be the very first to experience its striking design, culinary artistry, and enviable style while more is being revealed scene by scene. Intimate and elevated, the opening act will set the tone for the showstopping grand reveal of the spectacular resort, which offers 150 rooms, suites, and villas, including 15 signature pool villas crafted for ultimate privacy and indulgence. Guests can indulge in five dynamic restaurants and bars, a see-and-be-seen pool …