The International Air Transport Association (IATA) and Amadeus have announced the integration of IATA CO2 Connect’s flight-specific emissions data into the Amadeus Travel Platform, a move that enhances transparency and sustainability in air travel. Through this integration, airlines, travel agents, corporate travel managers, and online travel platforms can now access and display accurate CO2 emissions data at the point of booking. This new functionality allows travellers to make more environmentally informed decisions based on a trusted data source.  Willie Walsh, Director General, IATA, stated, “Our agreement with Amadeus will help fulfil traveller expectations for greater transparency as airlines progress towards net zero carbon emissions by 2050. IATA surveys reveal that close to 90% of passengers expect airlines or travel agents to provide carbon emission data for flights they have booked. Yet, 79% highlight that the carbon calculations provided are not always consistent. Making IATA CO2 Connect data available through the Amadeus platform will help users make more informed travel decisions using accurate emissions data.” IATA CO2 Connect leverages real-world operational data — including aircraft type-specific fuel consumption — directly provided by more than 70 global airlines. The data is calculated using a globally standardised methodology, ensuring reliability and comparability across different carriers and flight routes.

Abu Dhabi will host the M&I Expo from 14–16 April 2026, following a strategic partnership between the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Worldwide Events. Set to take place at the Abu Dhabi National Exhibition Centre (ADNEC), the event will gather 1,000 top global decision-makers in the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry. The expoalso  aims to foster global collaboration and business development through immersive showcases and branded experiences. Mubarak Al Shamsi, Abu Dhabi Convention & Exhibition Bureau Director, DCT Abu Dhabi said: “Hosting the M&I Expo in Abu Dhabi reinforces the emirate’s strength and sustained growth as a premier destination for business events and incentive travel. Our latest achievement reflects our strategic commitment to building a world-class MICE ecosystem offering cutting-edge event venues and exceptional hospitality rooted in our core cultural values. With iconic venues such as Qasr Al Watan and Yas Marina Circuit, complemented by Abu Dhabi’s diverse leisure attractions such as the newly opened teamLab Phenomena, we are confident this event will showcase the very best of what our destination has to offer.”

Etihad Airways will enhance its Sydney to Abu Dhabi route with the introduction of the Airbus A350-1000 starting 1 October 2025. Initially operating on select flights alongside the Boeing 787-9 Dreamliner, the A350 will take over all 10 weekly services by 31 January 2026, offering passengers upgraded comfort and premium Business Suites. Meanwhile, Etihad’s Melbourne route will continue daily with the airline’s latest 787-9 aircraft, also featuring the new Business Suites and expanded premium seating. Arik De, Etihad’s Chief Revenue and Commercial Officer, said: “We are delighted to bring morepremium travel options to Australia with the arrival of our A350 on this important route. When theschedule is fully deployed early next year, we will have grown overall seat availability by ten per cent,and premium seat count by over 20 per cent.“We have increased our flight frequencies to Sydney this year, offering guests greater flexibility andenhanced connectivity across our expanding global network. This growth provides more seamless traveloptions to key destinations in Europe, the Middle East and Africa and also welcomes more visitors to ourhome in Abu Dhabi, where they can enjoy our exclusive stopover programme, featuring one or two-night complimentary stays at a premium hotel.”

Based on Wego’s real-time search data, the findings reveal a strong demand for early travel planning and emerging preferences across both short-haul and long-haul escapes. The destinations include Baku- Azerbaijan, Bangkok-Thailand, Tbilisi in Georgia, Kathmandu- Nepal, Bali- Indonesia , Phuket in Thailand, London- United Kingdon and Yervan in Armenia. Mamoun Hmidan, Chief Business Officer at Wego, said: “Eid holidays continue to be a key travel period for UAE residents, and we’re seeing a clear shift towards destinations that offer more than just relaxation. Travelers are seeking immersive experiences, cultural depth, and visa-friendly convenience. Cities like Baku, Tbilisi, and Yerevan are rising in popularity as they offer the perfect blend of affordability, accessibility, and charm, making them ideal for both spontaneous getaways and meaningful escapes.”

In an exclusive interview with TravTalkME, Mohd Amirul Rizal Abdul Rahim, Head of Secretariat, Visit Malaysia 2026, highlighted that Middle East is their key target market to increase their revenue and global initiatives to promote Visit Malaysia 2026 are underway. He said, “The Middle East is our key target market to increase revenue in terms of tourism to the country. Visitors from the region are among the highest-spending and longest-staying tourists—on average, they spend 11 days in Malaysia. We see them as a key source for driving tourism revenue.We’re preparing for a major global campaign to promote Visit Malaysia through various campaigns. Creating demand is our priority across different countries and market segments. We want to ensure that people know more about Malaysia through promotions across Middle East, Asia and beyond. Our strategy includes strong partnerships with airlines, OTAs, travel agents, industry players, and MICE groups. We’re also segmenting our markets, particularly targeting luxury travellers, who are a key focus for us. A major announcement is scheduled for World Tourism Day on 27 September 2025, in Malacca, Malaysia. More than 150 countries will participate in both the World Tourism Conference and the World Tourism Day celebrations. We take this opportunity to launch a bigger scale of Visit Malaysia 2026.”

TravTalkME is proud to celebrate a landmark achievement for the region and the global tourism sector: Shaikha Al Nowais, Corporate Vice President of Owner Relationship Management at Rotana, has been elected as the Secretary-General of UN Tourism. This historic appointment marks her as the first female Emirati to hold this prestigious international position. A trailblazer in the hospitality industry, Shaikha Al Nowais has long championed gender diversity and the empowerment of women in the workplace. Under her leadership, Rotana has implemented progressive policies focused on equal pay, access to education and training, and supportive workplace environments for all employees—regardless of gender. Her election not only reflects her outstanding contributions to tourism and hospitality but also signifies a bold step forward for female representation in global leadership. As Secretary-General, she is expected to bring fresh vision and inclusive leadership to the future of international tourism.

In a special interview with TravTalkME, Nuwal Fadhilah Ku Azmi, Director International Promotion Division, North and East Asia, Tourism Malaysia shared that efforts are being made to intensify priority markets such as the GCC to drive more opportunities and that they are planning a special event to connect Malaysian sellers with international buyers and media in September this year on world tourism day to further promote about ‘Visit Malaysia 2026’. She added that Malaysia is ramping up its preparations for the Visit Malaysia 2026 campaign, with major initiatives already underway this year. A national priority, the campaign brings together strategic partners from across the hospitality and tourism industry—including hotels, airlines, and media platforms—to amplify Malaysia’s brand on the global stage. “Among the key highlights is Global Meet, a business-to-business (B2B) platform taking place later this year. The event will connect Malaysian tourism sellers with international buyers and media, aiming to boost global awareness and drive business opportunities ahead of 2026. Additionally, Malaysia will host World Tourism Day in Melaka this September, further showcasing its readiness and commitment. Efforts are being intensified in priority markets. While neighboring countries remain strong contributors to tourist arrivals, Malaysia is expanding its focus to China, India, and notably the Middle East—aligning with the Prime Minister’s regional engagement efforts. Long-haul markets like Europe are also a renewed priority.” To drive this agenda, Malaysia has launched a series of sales missions and workshops. These include recent promotional tours in India, China, and the Middle East, such as the Arabian Travel Market (ATM) and missions to Jeddah and Riyadh. Post-COVID, the push is clear: re-establish Malaysia’s presence in under-engaged regions and aggressively market the country as a top tourism destination. …

Majid Al Futtaim announced a new strategic partnership with Ennismore to launch Egypt’s first 25hours Hotel at Junction, Majid Al Futtaim’s upcoming business and lifestyle destination in West Cairo. The new addition marks the debut of the 25hours brand in the Egyptian market, reinforcing Junction’s position as a dynamic hub for hospitality, business, and culture. Bringing a playful, design-led approach to hospitality, 25hours will inject fresh creative energy into West Cairo. Known for its eclectic interiors, strong sense of place, and immersive storytelling, the brand’s arrival signals a bold reimagining of how hotels contribute to urban culture. Gaurav Bhushan, Chief Executive Officer for Ennismore, said, “Ennismore is honoured to be partnering with Majid Al Futtaim to bring 25hours to Egypt for the first time, especially within a lifestyle destination like Junction. Each 25hours Hotel is inspired by the rich culture and history of its location, and we look forward to creating a strong sense of storytelling through design and community spaces through our restaurants and bars for our guests.” “At Majid Al Futtaim, we believe in creating destinations that truly reflect the needs and aspirations of today’s customers. The arrival of 25hours at Junction marks an exciting moment in our refounding journey and continues our longstanding legacy of introducing bold, innovative concepts to the communities we serve.” said Ahmed El Shamy, Chief Executive Officer, Majid Al Futtaim Properties. “This partnership also marks a significant step in our vision to create destinations that are both commercially vibrant and culturally meaningful, while further reinforcing our long-term commitment to building integrated, future-ready environments that drive economic growth and foster innovation.” Situated in the heart of Junction, the hotel will feature approximately 250 keys, …

Dragonpass International (Dragonpass) is redefining the travel experience in the GCC. Andrew Harrison-Chinn CMO at Dragonpass shared, “With over 2.7 million customers in the region, we’ve seen a 100% year-on-year increase in customers transitioning from analog to digital. This growth aligns with the broader development visions shaping the future of the GCC. Regional strategies, including Saudi Arabia’s Vision 2030 and the UAE’s Urban Plan 2040, emphasize smart infrastructure, elevated quality of life, and seamless urban mobility—all priorities that mirror Dragonpass’s commitment to frictionless, tech-enabled travel. Across the GCC, international tourism is surging, with Saudi Arabia welcoming 30 million visitors and the UAE’s major airports seeing over 48 million international arrivals in the past year. The demand for seamless, value-rich travel experiences has never been higher.” Dragonpass’s growth has been powered by its flexible and collaborative approach to market entry and expansion. Rather than relying on a one-size-fits-all model, the company partners closely with local organizations to co-create solutions that reflect the unique cultural and consumer dynamics of each GCC market. This localized agility has enabled Dragonpass to rapidly scale its operations and emerge as a preferred platform for both travelers and regional businesses seeking to enhance the travel experience. A key differentiator is Dragonpass’s advanced technology platform, which aggregates travel services and loyalty benefits into one unified and personalized user experience. Strategic partnerships with leading blue-chip organizations based in the Middle East allow the company to deliver high-value offerings that combine exclusivity, convenience, and relevance. Dragonpass has also expanded well beyond traditional airport benefits. The platform now offers access to over 2,150 curated travel experiences, including Fast Track and a wide array of dining options. Dragonpass has recently launched a …

Emirates Skywards has enhanced its partnership with Marriott Bonvoy to offer members the opportunity to convert Miles to Points, and Points to Miles. The strategic partnership will unlock even more rewards for 35 million members worldwide, who can now enjoy seamless conversions. The new benefit further enhances the already strong collaboration between both loyalty programmes, which currently offers Members the chance to earn twice the rewards on both flights and hotel stays. Members can earn Skywards Miles in addition to Marriott Bonvoy points for stays at participating Marriott Bonvoy hotels, and Marriott Bonvoy points in addition to Skywards Miles when flying with Emirates. Dr. Nejib Ben Khedher, Divisional Senior Vice President Emirates Skywards, said: “Marriott Bonvoy offers one of the most fantastic hotel portfolios in the industry, and as one of the most valued and recognised loyalty programmes in the world – we’re thrilled to take our partnership to the next level. Our 35 million members have benefitted from this strategic partnership for more than 10 years – earning twice the rewards on flights and hotel stays. And we’ve now opened a world of new rewards with the option to convert Miles to Points. This means members can redeem Points towards stays at more than 30 hotel brands and over 10,000 destinations across 144 countries and territories. At the same time, Marriott Bonvoy members can still enjoy converting Points to Miles to ‘fly better’ with Emirates to more than 140 destinations across the airline’s extensive network. We’re proud of our long-standing partnership and as two global brand leaders – we look forward to delivering more benefits, value, and the very best travel experiences for our members worldwide.” Philip Andreopoulos, Chief Commercial …