Ascott has launched its new ‘Discover ASR’ mobile app for members of its loyalty programme, Ascott Star Rewards (ASR). The new mobile app will unlock a world of conveniences for ASR members, providing greater value and flexibility to enhance their experience with Ascott. The ‘Discover ASR’ mobile app acts as a one-stop 24/7 digital concierge for ASR members, who can search for special deals and book their stay at about 200 participating properties in over 25 countries and more than 85 cities through the mobile app. This includes Ascott’s properties within the Middle East and Turkey: Ascott Park Place Dubai, Citadines Metro Central Dubai, AscottTahlia Jeddah, Ascott Sari Jeddah, Citadines Al Salamah Jeddah, Spectrums Residence Jeddah, AscottRafalOlaya Riyadh, AscottCorniche Al Khobar, Somerset Panorama Muscat, Somerset Al Fateh Bahrain, Somerset West Bay Doha, and Somerset Maslak Istanbul.
Kevin Goh, CapitaLand’s Chief Executive Officer for Lodging and Ascott’s Chief Executive Officer, said, “Across our multiple lodging brands, Ascott provides a home away from home for a wide demographic of guests with varying lengths of stay. With the mobile app, ASR members are empowered to shape their own stay experiences through a unified platform in a convenient and effective way.”
From a global perspective, Goh further added, “Ascott’s adoption of technology has boosted our operational efficiencies and allowed us to deliver greater value to our business partners and customers. The use of unmanned service robots and self check-in kiosk with facial recognition have enabled us to minimise physical contact while continuing to provide seamless services to guests amid COVID-19.”
Discussing further on the launch of the ASR app, Tan Bee Leng, Ascott’s Managing Director, Brand & Marketing, said, “Our members will get to level up their stay experiences with the new ‘Discover ASR’ mobile app and the #DiscoverASR Virtual Travel Festival through an array of app exclusives, protips, recommendations, giveaways and contests.”