Tag Archives: Ascott

Ascott launches ‘Discover ASR’ Mobile App for enhanced guest experience

Ascott has launched its new ‘Discover ASR’ mobile app for members of its loyalty programme, Ascott Star Rewards (ASR). The new mobile app will unlock a world of conveniences for ASR members, providing greater value and flexibility to enhance their experience with Ascott. The ‘Discover ASR’ mobile app acts as a one-stop 24/7 digital concierge for ASR members, who can search for special deals and book their stay at about 200 participating properties in over 25 countries and more than 85 cities through the mobile app. This includes Ascott’s properties within the Middle East and Turkey: Ascott Park Place Dubai, Citadines Metro Central Dubai, AscottTahlia Jeddah, Ascott Sari Jeddah, Citadines Al Salamah Jeddah, Spectrums Residence Jeddah, AscottRafalOlaya Riyadh, AscottCorniche Al Khobar, Somerset Panorama Muscat, Somerset Al Fateh Bahrain, Somerset West Bay Doha, and Somerset Maslak Istanbul. Kevin Goh, CapitaLand’s Chief Executive Officer for Lodging and Ascott’s Chief Executive Officer, said, “Across our multiple lodging brands, Ascott provides a home away from home for a wide demographic of guests with varying lengths of stay. With the mobile app, ASR members are empowered to shape their own stay experiences through a unified platform in a convenient and effective way.” From a global perspective, Goh further added, “Ascott’s adoption of technology has boosted our operational efficiencies and allowed us to deliver greater value to our business partners and customers. The use of unmanned service robots and self check-in kiosk with facial recognition have enabled us to minimise physical contact while continuing to provide seamless services to guests amid COVID-19.” Discussing further on the launch of the ASR app, Tan Bee Leng, Ascott’s Managing Director, Brand & Marketing, said, “Our members will get to …

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Ascott offers ‘Advance Purchase’ promo for ME & Turkey properties

Ascott has offered ‘Advanced Purchase’ promo of up to 25 per cent across its properties in the Middle East and Turkey region. The hotel apartments cater to both long- and short-term guests on business and leisure. The promo which can be availed on bookings made minimum 21 days in advance, offers discount on exclusive and comprehensive living throughout the year in Al Khobar, Dubai, Jeddah, Istanbul, Manama, Muscat and Riyadh. Ascott, a renowned name in the hospitality world, prides itself as a home-away-from-home brand.

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Ascott to open two new properties in Ghana

Ascott, the world’s largest serviced residence provider, has secured two properties in Accra, Ghana. The 220-unit Ascott 1 Oxford Street Accra will open in phases from 2019, while the 40-unit Kwarleyz Residence will open in 4Q 2018. Lee Chee Koon, Chief Executive Officer, Ascott said, “We are excited to close a record year of growth for Ascott with the successful addition of Africa to Ascott’s global footprint. Ascott added 18 new cities across nine countries and secured a record of over 21,000 units in 2017. This is not only twice the increase in 2016, but also Ascott’s largest ever portfolio expansion in a single year. As these properties progressively open and stabilise, we can expect more fee income contribution to Ascott annually.

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Spectrums Residence Jeddah opens

Spectrums Residence, the new 69-unit residence is located on Prince Sultan Road in the Al Salamah district, near shopping malls, schools, entertainment parks and hospitals, making it the perfect location for family living. Close to amenities that support business services, this is also an ideal location for business travelers looking for flexible pricing options. The Ascott Limited (Ascott) is expanding its presence in Jeddah with the opening of Spectrums Residence. It will be the fourth property, a local that complements the Ascott Sari, Ascott Tahlia and Citadines Al Salamah Jeddah. “We are honoured to have the opportunity to manage Spectrums Residence, which complements our existing properties in Jeddah. With a fourth property in the city, Ascott has strengthened its position as the leading international serviced residence operator in Jeddah” says Vincent Miccolis, Ascott’s Country General Manager, Middle East & Turkey. Residents can choose from a range of furnished two-bedroom apartments, each of which has separate living, dining, kitchen and work areas. The property features 24-hour reception, housekeeping services, breakfast room, gymnasium, children’s playroom, prayer rooms and smoking lounge. The property also offers meeting and events facilities as well as complimentary parking on-site and easy access to the property.

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Ascott customises to cater to Arabic guests

International serviced-residence owner-operator The Ascott Limited has launched a dedicated Arabic website to meet the demand of its Arabic guests. The new website, www.ascottmea.com, designed in both Arabic and English, offers in-depth information on properties as well as other areas such as “Ascott Social”, and also promotional ads, guest blogs, stories on the events happening at various properties, social media feeds and a local’s perspective of “City Life”. To complement the launch, Ascott is running a competition to win weekend getaways to Paris or other destinations across the GCC. “A large percentage of our guests within the GCC are Arabic and we are excited to be able to offer them the convenience of booking online in their preferred language,” said Vincent Miccolis, Ascott’s Country General Manager, Middle East & Turkey.

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