Tag Archives: Ascott

Citadines Al Ghubrah Muscat, Oman opens for visitors

The Ascott Limited welcomes guests to escape, explore and experience the Sultanate’s capital city with Citadines Al Ghubrah, Muscat. Situated close to Muscat’s central business district and leisure attractions, the exquisite property offers a range of elegantly designed serviced apartments for the perfect recluse for business and leisure travelers. The impeccably designed 7-story, 96-unit property offers four apartment types – Studio Deluxe, Studio Premier, One-Bedroom Executive and One-Bedroom Premier. With graceful designs and optimal use of living spaces, each apartment is furnished with opulent decor catering to the essential requirements of each resident in house. Guests staying at Citadines Al Ghubrah Muscat can head into the conference or meeting room to address any business needs or indulge in a refreshing dip in the swimming pool, or enjoy a massage at Rosabell SPA, recently opened on 7th floor. Residents can end their day with a reviving workout in the fully equipped fitness corner, followed by a relaxing read in the residence lounge or enjoy a thirst-quenching beverage at the in-house Kaldi café. Family and friends can also enjoy some much-needed quality time with mouth-watering delectables and unique culinary experiences at the restaurant located on the ground floor at Citadines Al Ghubrah Muscat. Visitors can explore Muscat’s local culture, and stunning natural landscapes, or partake in exciting outdoor activities such as snorkeling, camel rides and dune bashing. With the ‘ASR Member Special Rate’ guests can avail of up to 20% off when booking directly via the Ascott website: discoverasr.com/offers.

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Ascott signs over 7,500 units in H1 2022, a 32% year-on-year increase, as global travel recovers

The Ascott Limited (Ascott) has opened 20 properties with more than 4,500 units in H1 2022, a 56% year-on-year (y-o-y) increase in units. In addition, Ascott has recently completed its acquisition of Oakwood Worldwide (Oakwood) in July 2022, expanding its portfolio by about 15,000 units, to over 153,000 units across over 900 properties. Ascott is also acquiring a freehold asset in Tokyo, Japan via the Ascott Serviced Residence Global Fund (ASRGF), Ascott’s private equity fund with Qatar Investment Authority. The asset will be refurbished to introduce Ascott’s first lyf-branded coliving property in the city. The acquisition follows Ascott’s signing of over 7,500 units in H1 2022, a 32% increase compared to the same period last year. The 140-unit coliving property to be named lyf Ginza Tokyo is ASRGF’s fourth acquisition in 2022, deploying close to S$400 million across four countries in under five months. Slated to open in June 2023, lyf Ginza Tokyo is set to meet the lodging demand of conglomerates and start-ups located nearby and cater to leisure travellers visiting the capital city. With the acquisition of lyf Ginza Tokyo, ASRGF will hold 12 properties with over 2,300 units across 9  countries. Mr Kevin Goh, CLI’s Chief Executive Officer for Lodging, said: “Ascott has completed its acquisition of Oakwood, and achieved strong organic growth in H1 2022 with the addition of newly signed and opened properties across our brands. We have kicked-off the integration of Oakwood with Ascott, placing us in a stronger position to drive further growth, deliver higher returns to our property owners and offer better experiences to our guests.” “As a vertically-integrated global lodging business, Ascott is able to leverage its full suite of real …

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Premium brand Citadines Abha, eighth property of Ascott Ltd opens in KSA

The Ascott Limited (Ascott) celebrates the opening of its eighth property in the Kingdom of Saudi Arabia (KSA) with the launch of Citadines Abha, in partnership with Almutlaq Real Estate Investment Co. The 140-unit apart’hotel marks the sixth regional opening for the group this year, as it forges ahead with its tenacious expansion plans for the Middle East, Africa and Turkey. Citadines Abha takes Ascott’s operational footprint to 1,062 keys in KSA, and 2,391 across the region. Nestled 7,450 feet above sea level in the mountainous district of Abha, the property overlooks the majestic Asir Mountains and provides residents and visitors with the perfect recluse from bustling city-life. It offers easy access to Abha’s vibrant leisure excursions, including shopping malls, restaurants, and entertainment hubs in close proximity, and is located just 6 kms away from the Abha Regional Airport. Aesthetically designed to optimise living spaces, Citadines Abha encapsulates the ideal adventurous and relaxing experience. With subtle hues of mustard yellow and inspiring modern Arabesque patterns, each apartment is equipped with spacious living spaces, stylish dining areas, sophisticated kitchenettes and scenic floor-to-ceiling windows. Featuring a variety of elegant apartments which cater to the needs of every traveller, the stellar property offers chic studio apartments for the adventure seekers and solo explorers; while business travellers can book their stay in the premium one-bedroom apartments; parallelly, family and friends can relax and unwind during their stay in the lavish two-bedroom apartments. The urban property is also home to world-class amenities, including a swimming pool, gymnasium, resident’s lounge, restaurant, meeting rooms and a business centre. Mr. Vincent Miccolis, Ascott’s Managing Director for the Middle East, Africa, Turkey and India, says: “Saudi Arabia continues to …

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Ascott acquires Oakwood worldwide to fast track growth to over 150,000 units globally

The Ascott Limited (Ascott) announced it is acquiring Oakwood Worldwide (Oakwood) from Mapletree Investments Pte Ltd. The acquisition increases Ascott’s global portfolio by 81 properties and about 15,000 units. Oakwood’s approximately 8,500 operational units are expected to immediately contribute to Ascott’s recurring fee income streams upon completion of the transaction slated in 3Q 2022. Ascott’s acquisition of Oakwood will leapfrog Ascott’s global presence to more than 150,000 units in about 900 properties across over 200 cities in 39 countries. It will add new markets which include Cheongju in South Korea; Zhangjiakou and Qingdao in China; Dhaka in Bangladesh as well as Washington D.C. in the United States of America (USA). Recently named the ‘Best Serviced Residence Brand’ in DestinAsian Readers’ Choice Awards 2022, Oakwood’s award-winning portfolio includes flagship properties Oakwood Premier Tokyo and Oakwood Premier Coex Center Seoul which were ranked top 10 properties in their respective countries in the DestinAsian awards. New properties such as Oakwood Premier Melbourne and Oakwood Hotel Oike Kyoto, will also add to the group’s destination highlights. Kevin Goh, CLI’s Chief Executive Officer for Lodging, said: “This acquisition of Oakwood is part of Ascott’s roadmap to playing a bigger role in the lodging market. There are significant synergies between Ascott and Oakwood, given our complementary footprint and product offerings. We intend to build on the strong reputation and heritage of the Oakwood brand, especially in markets across Southeast Asia, North Asia and North America. Oakwood will continue to grow alongside Ascott’s current portfolio of global brands as we continue to build growth momentum for our lodging business. We will be able to leverage Ascott’s extensive expertise as a global lodging player to deliver greater value …

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Ascott targets 10,000 units for MEA and Turkey by 2025

Ascott has added a record number of over 14,200 units across 71 properties worldwide for 2020, with the aim of growing its global portfolio to 160,000 units by 2023. Despite COVID-19, this exceeds the number of units secured in 2019, marking a fourth consecutive year of record growth for the group. Kevin Goh, CapitaLand’s Chief Executive Officer for Lodging and Ascott’s Chief Executive Officer, said: “COVID-19 has validated the resilience of Ascott’s business model as property owners continue to sign new management and franchise contracts with us, allowing us to achieve our fourth consecutive year of record growth in 2020. Through these new contracts, we continue to build our future recurring fee income stream. In 2021, over 80 properties with about 17,000 units are slated to open across the world. We will continue to look for opportunities to expand our presence through management contracts, franchises, strategic alliances, and stand ready to seize good investment opportunities.” Vincent Miccolis, Ascott’s Regional GM for Middle East, Africa, Turkey and India, said, “Despite the challenges the hospitality industry faced across the world in 2020, our sustainable business model has allowed us to stand firm performance-wise. While we continue reinforcing our position in the Middle East, where we have established a strong presence in key markets such as Saudi Arabia, Qatar and the United Arab Emirates, our focus over the next five years is to strengthen our geographical presence in the emerging markets within Africa. We will continue to focus on strengthening our regional portfolio even further, to meet our ambitious growth plan of 10,000 units by 2025 and bring Ascott brands to key countries where the demand for internationally branded hotels and serviced apartments …

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Ascott to open its second property in Qatar

Ascott has entered into a franchise agreement with Al Majed Hotel Management WLL, announced the signing of its newest property, Somerset Al Mansoura Doha, set to open in Qatar’s capital in Q4 2021.The new serviced residence marks the group’s second property in the country under the name of “Somerset Al Mansoura Doha”, and will operate as a franchised property, in partnership with Al Majed Group Holding, a family business established in 1943. Mr. Vincent Miccolis, Ascott’s Regional General Manager for the Middle East, Africa, Turkey & India, says: “We are delighted to sign the franchise agreement with Al Majed Hotel Management WLL, to develop Somerset Al Mansoura Doha in one of the city’s most prominent central districts.  Doha is a modern and thriving city with rapidly developing infrastructure and progressive architecture, and we are confident that this new property – under our award-winning Somerset brand of serviced apartments – will provide exclusive extended-stay offerings for business and leisure travellers.” Jacob V Jacob, CFO & VPA, Al Majed Group Holding said, “ Ascott is a reputed global brand and our association will ensure that Somerset Al Mansoura offers the best of serviced apartments in the country. Located in the heart of Doha, Somerset Al Mansoura serviced apartments are designed to provide the utmost in comfort and convenience with a range of leisure and recreation facilities.We are sure that guests will experience the true essence of Qatari hospitality blended perfectly with Ascott authenticity at Somerset Al Mansoura in Doha.”

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Ascott launches ‘Discover ASR’ Mobile App for enhanced guest experience

Ascott has launched its new ‘Discover ASR’ mobile app for members of its loyalty programme, Ascott Star Rewards (ASR). The new mobile app will unlock a world of conveniences for ASR members, providing greater value and flexibility to enhance their experience with Ascott. The ‘Discover ASR’ mobile app acts as a one-stop 24/7 digital concierge for ASR members, who can search for special deals and book their stay at about 200 participating properties in over 25 countries and more than 85 cities through the mobile app. This includes Ascott’s properties within the Middle East and Turkey: Ascott Park Place Dubai, Citadines Metro Central Dubai, AscottTahlia Jeddah, Ascott Sari Jeddah, Citadines Al Salamah Jeddah, Spectrums Residence Jeddah, AscottRafalOlaya Riyadh, AscottCorniche Al Khobar, Somerset Panorama Muscat, Somerset Al Fateh Bahrain, Somerset West Bay Doha, and Somerset Maslak Istanbul. Kevin Goh, CapitaLand’s Chief Executive Officer for Lodging and Ascott’s Chief Executive Officer, said, “Across our multiple lodging brands, Ascott provides a home away from home for a wide demographic of guests with varying lengths of stay. With the mobile app, ASR members are empowered to shape their own stay experiences through a unified platform in a convenient and effective way.” From a global perspective, Goh further added, “Ascott’s adoption of technology has boosted our operational efficiencies and allowed us to deliver greater value to our business partners and customers. The use of unmanned service robots and self check-in kiosk with facial recognition have enabled us to minimise physical contact while continuing to provide seamless services to guests amid COVID-19.” Discussing further on the launch of the ASR app, Tan Bee Leng, Ascott’s Managing Director, Brand & Marketing, said, “Our members will get to …

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Ascott offers ‘Advance Purchase’ promo for ME & Turkey properties

Ascott has offered ‘Advanced Purchase’ promo of up to 25 per cent across its properties in the Middle East and Turkey region. The hotel apartments cater to both long- and short-term guests on business and leisure. The promo which can be availed on bookings made minimum 21 days in advance, offers discount on exclusive and comprehensive living throughout the year in Al Khobar, Dubai, Jeddah, Istanbul, Manama, Muscat and Riyadh. Ascott, a renowned name in the hospitality world, prides itself as a home-away-from-home brand.

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Ascott to open two new properties in Ghana

Ascott, the world’s largest serviced residence provider, has secured two properties in Accra, Ghana. The 220-unit Ascott 1 Oxford Street Accra will open in phases from 2019, while the 40-unit Kwarleyz Residence will open in 4Q 2018. Lee Chee Koon, Chief Executive Officer, Ascott said, “We are excited to close a record year of growth for Ascott with the successful addition of Africa to Ascott’s global footprint. Ascott added 18 new cities across nine countries and secured a record of over 21,000 units in 2017. This is not only twice the increase in 2016, but also Ascott’s largest ever portfolio expansion in a single year. As these properties progressively open and stabilise, we can expect more fee income contribution to Ascott annually.

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Spectrums Residence Jeddah opens

Spectrums Residence, the new 69-unit residence is located on Prince Sultan Road in the Al Salamah district, near shopping malls, schools, entertainment parks and hospitals, making it the perfect location for family living. Close to amenities that support business services, this is also an ideal location for business travelers looking for flexible pricing options. The Ascott Limited (Ascott) is expanding its presence in Jeddah with the opening of Spectrums Residence. It will be the fourth property, a local that complements the Ascott Sari, Ascott Tahlia and Citadines Al Salamah Jeddah. “We are honoured to have the opportunity to manage Spectrums Residence, which complements our existing properties in Jeddah. With a fourth property in the city, Ascott has strengthened its position as the leading international serviced residence operator in Jeddah” says Vincent Miccolis, Ascott’s Country General Manager, Middle East & Turkey. Residents can choose from a range of furnished two-bedroom apartments, each of which has separate living, dining, kitchen and work areas. The property features 24-hour reception, housekeeping services, breakfast room, gymnasium, children’s playroom, prayer rooms and smoking lounge. The property also offers meeting and events facilities as well as complimentary parking on-site and easy access to the property.

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