Visit Qatar launches latest ‘Experience a Day of Memories that Lasts’ campaign and invites transit travellers to discover Qatar

Visit Qatar has unveiled a new version of its stopover campaign in Qatar, the ‘Day of Memories Lasting Experience’, through which it invites passengers transiting through Doha to convert one holiday into two holidays through a stopover in Qatar. The campaign highlighted some of the most popular attractions and diverse tourism experiences that can be enjoyed in Qatar during a short visit of no more than 24 hours. The campaign aims to strengthen Qatar’s position as a leading stopover destination, highlight all the moments worth stopping in Qatar, and prove that one short visit can create the most beautiful and unforgettable memories of a lifetime.
The campaign uses the popular classic song “What a Difference a Day Makes”, originally sung by Dina Washington, which emphasizes the profound impact a single day can have on life. The campaign is an invitation for visitors to take advantage of their temporary stopover in Qatar, where they can experience exceptional experiences in Doha and close to the airport such as diving in one of the swimming pools, experiencing Doha’s pristine beaches, or even getting relaxation sessions in the latest malls, instead of spending hours waiting for their second flight inside the airport. Due to the country’s close space, there’s plenty to experience in 24 hours, whether you’re travelling to a distant destination or returning from a business trip.
Eng. Abdulaziz Ali Al Mawlawi, Chief Executive Officer of Visit Qatar, said: “As 100% of HIA’s transit passengers are potential guests, this stopover campaign represents a strategic opportunity to highlight the attractions and leisure activities that Qatar has to offer to stopover passengers. Visitors to Doha have endless options to explore the city’s vibrant art and culture hubs, world-class restaurants, luxury hotels with sea views and much more. The campaign highlights Qatar’s potential and makes it a leading destination for travellers looking for distinctive tourism experiences. It also aims to stimulate interest in the destination and increase hotel bookings by introducing selected packages and itineraries and promoting Qatar’s tourism offerings. We invite travellers to turn their transit through Doha into flights to explore what a short visit can create unforgettable memories.”
Qatar is a vibrant destination full of tourist experiences, with spectacular natural beauty, exhilarating adventure activities, crystal clear beaches and rich cultural and heritage attractions. Strategically located between East and West and welcoming visa-free citizens of 102 nationalities, Qatar has become a gateway to 177 global destinations, making it an ideal stopover destination for long-haul flights to more than 55 cities around the world. By choosing Qatar Airways, which has been named the world’s best airline time and time again, passengers can book an unforgettable stopover of up to four nights in Qatar at a variety of hotels, including beachfront resorts and all-inclusive resorts. Hotel accommodation packages start at just USD 14 with no stopover fees.
The campaign is also in line with Visit Qatar, which features tailor-made stopover packages for different periods of stay and covers a variety of activities to do and offers available. The refurbished stopover centre also includes an integrated booking tool from Qatar Airways, providing visitors with all the information and tools needed to plan and book their stopover in Qatar seamlessly.