Visit Qatar and Huawei sign MoU to enhance Qatar’s tourism experience

Visit Qatar and Huawei announced a partnership aimed at improving the tourism experience for Chinese visitors and showcasing Qatar as a leading travel destination in the Chinese market. This collaboration leverages the precise targeting capabilities of Huawei’s advertising platform, Petal Ads, to effectively reach and connect with potential travelers, reinforcing Qatar’s position as an attractive destination for Chinese tourists.
The MoU was signed by Eng. Abdulaziz Ali Al Mawlawi, CEO of Visit Qatar, and Justin Chen, Global Head of Petal Ads, Huawei’s consumer cloud, representing Huawei, during Visit Qatar’s pavilion at Arabian Travel Market 2024.
As part of this partnership, Visit Qatar and Huawei will develop an integrated travel ecosystem in Qatar, including the integration of Huawei products such as SkyTone for roaming data, Huawei Wallet for payments, Petal Maps for promotion and attractions, and AI-powered travel aids. In addition, visitors will be provided with advanced technologies supported by interactive and immersive tourism experiences that highlight Qatar’s famous tourist attractions.
Leveraging the proven capabilities of Petal Ads, the MoU focuses on efforts to make Qatar a leading travel destination for Chinese tourists through joint marketing initiatives and harnessing Huawei’s vast and diverse media resources. This unique partnership also aims to attract the interest of Chinese travelers and direct their attention to Qatar and choose it as a preferred destination in their upcoming travel plans.
Commenting on the collaboration, Eng. Abdulaziz Ali Al Mawlawi, CEO of Visit Qatar, said: “Through our strategic partnership with Huawei, we are taking an important step towards attracting more Chinese tourists and investors to Qatar. We also aim to develop a comprehensive travel ecosystem in Qatar and offer advanced technologies to visitors through interactive and immersive tourism experiences. China is a priority market for Qatar’s tourism sector, and by focusing on key regions and expanding our global presence, we are poised to see a significant rise in visitor numbers. This partnership is a testament to our commitment to growth and excellence in the tourism sector.”
Justin Chen, Global Head of Petal Ads, Huawei’s consumer cloud, said: “Huawei is committed to leveraging its technological expertise and user base to elevate the travel experience for visitors to Qatar. We are delighted to partner with Visit Qatar to promote this fascinating country as a major travel destination for Chinese tourists, and through this collaboration, we will offer innovative and engaging experiences that will encourage more Chinese travellers to explore Qatar.”
This MoU represents a strong commitment by Visit Qatar and Huawei to establish and develop a mutually beneficial partnership that will contribute to Qatar’s thriving tourism sector and attract more Chinese tourists.