In adherence to the ongoing “Rediscover Maldives…the sunny side of life” campaign, Visit Maldives has started a radio promotion with Al Khaleejiya for the Middle Eastern region. The purpose of this two-week campaign is to promote the destination and the unique experiences available in the Maldives. The campaign aims to inform prospective travellers from the Middle East about the safety measures that are imposed in the Maldives and ensure them that Maldives is a safe haven.