UN Tourism launches the tourism investment guidelines for Jordan

UN Tourism has presented a new volume of its “Tourism Doing Business: Investment Guidelines”, this time with a focus on the investment potential of the Hashemite Kingdom of Jordan. The report was launched at the Conference “Investing in Tourism: Opportunities and Challenges for Sustainable Financing”, part of the 50th UN Tourism Regional Commission for the Middle East. Elaborated in collaboration with the Ministry of Tourism and Antiquities of Jordan, the guide provides a comprehensive overview of the socioeconomic reality of the Kingdom, its tourism performance, and investment opportunities. In front of an audience composed of high-level officials, investors, and experts from across the region, UN Tourism highlighted the appealing value proposal of the country, which counts with globally recognized UNESCO World Heritage sites, a New Wonder of the World, Petra, and unique natural attractions with celebrated therapeutic benefits.

H.E. Mr. Makram Queisi, Minister of Tourism and Antiquities of the Hashemite Kingdom of Jordan, affirmed: “One of Jordan’s driving forces of recovery is the active and solid partnership we have with the private sector. The government of the Hashemite Kingdom of Jordan has embarked on legislative reforms targeting investment as a whole by introducing a new investment law and also significant reforms in the tourism law. These reforms are the result of direct and continuous dialogue with the private sector. We are taking solid steps into transforming Jordan into a haven for investors, and with the help of our formidable partnership with UN Tourism and the introduction of the UN Tourism investment guide of the Hashemite Kingdom of Jordan we are on the right track”.

Natalia Bayona, UN Tourism Executive Director, who presented the report’s content at the conference, stated: “Jordan offers a one-of-a-kind tourism proposition with a rich umbrella of options that include seven subsectors such as medical and wellness tourism, film tourism, business or agritourism. This diverse offer is paired with institutional stability, strategic policymaking, and a robust recovery of post-pandemic tourism figures.”