Arabian Travel Market (ATM), is expecting a huge influx of exhibitors and visitors from Israel and further afield, wanting to take full advantage of Israel’s participation in its first major travel event in the Middle East. ATM, which has already announced that the 2021 edition of its annual showcase, will take place live at the Dubai World Trade Centre (DWTC) from May 16-19, has witnessed a massive spike, not only in enquiries from Israel, but from travel companies around the world that specialise in tours to that region.
“Following the signing of the Israel–United Arab Emirates normalisation agreement, the Israel Ministry of Tourism is planning significant steps to promote Israel as a tourism destination in the UAE. This will include participating for the first time in the Arabian Travel Market with a large booth and a delegation of Israel tourism industry representatives, as well as attending high level conference sessions,” said Ksenia Kobiakov, Director of New Markets Development Department, Israel Ministry of Tourism.
“The interest shown by the Israeli Ministry of Tourism as well as other travel professionals based in Israel and international operators specialising in tours to Israel, has been extraordinary. This is a brand new market for both inbound and outbound operators and will provide a much needed boost to regional and international travel,” said Danielle Curtis, Exhibition Director ME, Arabian Travel Market.
“However, it is not just about direct travel between Israel and UAE and Bahrain,” she added.
“Due to the burgeoning international flight network between El Al, Emirates, flydubai, Etihad and Gulf Air, there will be massive potential for two-centre holidays or stopovers, either during inbound or outbound legs.
“Indeed, according to the Israel Ministry of Tourism, 2019 was a record year for tourism and pilgrimage with over 4,550,000 visitors, a 10.6% increase over 2018 and more than 350,000 arrived in December 2019, another record.
“In addition, 5.7 million Jews live in the US, with France, Canada, UK and Argentina each having their own significant Jewish communities of 450,000, 392,000, 292,000 and 180,000 respectively. Many will of course make trips to Israel to see relatives and visit religious sites, who can now take advantage of an expanded international flight network,” added Curtis.