Tourism Breaking News
Turkish Airlines has signed an IT deal with Amadeus that will help it deliver personalised offers to travellers across all platforms and devices. The Turkish flag carrier is aiming to expand its customer reach with a series of new shopping solutions from Amadeus’ Offer Suite. These flexible and modular solutions will allow the airline to connect with new market channels and develop a future-proof retail strategy.
“Now, as the sector eyes recovery, we will push the bar when it comes to searching and shopping for our fares, delivering the content our travellers want in a quick and consistent way, no matter the channel,” said Ali Serdar Yakut, CIO, Turkish Airlines.
Yakut continued, “Istanbul is at the crossroads between Europe and Asia, and our new hub inaugurated last year gives us more capacity to connect to new destinations. The new facility will serve 200 million passengers annually, unlocking momentous opportunity for growth. Amadeus’ trusted technology and solid on-the-ground support will help us reach our ambitions.”
Maher Koubaa, Executive Vice President, Airlines, Middle East, Turkey & Africa, Amadeus says, “This partnership with Turkish Airlines is a testament to our simple, agile and open approach that allows our partners to easily integrate our technology within their own IT ecosystem. We look forward to further continue our work with the airline in the field of merchandising as we support the airline’s ambitions to deliver a world-class experience to its travellers.
“We are particularly proud to be part of Turkish Airline’s expansion at a time when Istanbul is reinforcing its position as a major global aviation hub with the addition of new capacity and its third independent runway just completed a few months ago.”
