As the new year dawned, Turkish Airlines has introduced a brand new line-up of inflight toys for the young travellers onboard. As from January 2018, the airline will completely revamp its selection of inflight toys now made from natural materials. The stuffed toys are created from cotton and the wooden parts are manufactured according to the sustainability rules set by the Forest Stewardship Council. This is in line with the airline’s recognition of the harmful effects of plastic on both children and the environment. The airline is committed to ensuring that every aspect of its operation is consistent with its goal of sustainable development.
The new toys provide children aged between 3 and 12 with additional inflight entertainment while simultaneously introducing them to the concept of endangered species. Through play, Turkish Airlines, in conjunction with the World Wildlife Fund of Turkey, hopes to instill an appreciation of animal protection among children—those who will inherit the world and will be responsible for its care. The global carrier has worked with the toy industry to develop items that promote sustainability while simultaneously increasing wildlife awareness for its youngest guests.