Travelport announces Next-Gen-Storefront with multiple airlines and industry partners

Travelport announced that it is actively working with multiple airlines and industry partners to offer Next Generation Storefront (NGS) capability. Industry partners working with Travelport to pioneer NGS development are WhereTo, an online booking tool, and Travel Technology & Solutions (TTS), a global player in the development of innovative solutions for the travel and tourism industry. NGS is an industry initiative to enable travel agencies to display airfares just like airlines show their branded fares on their own websites.

Developed by industry body ATPCO, it aims to deliver a richer and more informed shopping experience for travellers. The storefront allows users to compare and choose between multiple branded fare offers and across different airlines’ flights — all on one screen. As the ATPCO standards continue to evolve, Travelport will facilitate exact comparisons across airlines’ full range of products, whether for online agencies, corporate booking tools or Travelport’s own travel agency desktop solution, Smartpoint.

Jeff Lobl, Managing Director Global Distribution Strategy at Delta Air Lines, said, “GDSs have a critical role to play in the retail transformation of our industry, and Next Generation Storefront is central to that effort. We applaud Travelport’s commitment to elevating the shopping experience for our customers.”

Stephen Shurrock, Chief Commercial Officer, Travelport, commented, “Whether through Rich Content and Branding, NDC or NGS, Travelport is committed to providing the broadest range of content and will continue to lead change. NGS will be key in driving a shift from ‘cheapest fare’ to ‘best value’”