Travelport renews partnership with Rehlat

Travelport has secured a new long-term technology partnership with Rehlat.com, which includes use of the company’s cutting-edge data analytics tool, Travelport Competitor Insights. The agreement will make Rehlat.com the first travel agency in the Middle East to benefit from the product. Rehlat.com will use Travelport Competitor Insights to benchmark booking performance against the market and its peers. The company will also use the tool to understand current and upcoming travel trends, identify behavioral changes, and explore how these vary across geographies. In addition, under the new agreement, Rehlat.com will continue to utilise Travelport’s open platform and Universal API technology to ensure it has access to the broadest and most current inventory of high-quality travel content and maintains its ability to deliver ‘on demand’ dynamic pricing and micro-segmentation of offers based on individual needs.
With over 250 airlines signed up to use Travelport’s unique merchandising technology, the new agreement will also see Rehlat.com benefit from being able to display, gain powerful information around, and sell branded fare families and ancillary products (such as paid seat assignments, baggage fees, priority boarding, etc.) from these airlines.