Travelport and MasterCard maximise customer insights

Travelport and MasterCard have announced a new product to help airlines better understand their end travelers’ spend behavior. The product, Travelport Passenger Insight powered by Mastercard, allows airlines to improve their partnership strategies and create better offers to encourage travel on their respective routes.  Travelport Passenger Insight, the latest innovation from Travelport’s airline Business Intelligence team, analyses how, where, and when travellers spend in key spend categories — such as hotels, car rental, restaurants and retail — while traveling in a particular destination or country. Travelport Passenger Insight uses aggregated transaction data to give airlines up-to-date traveler insights and information. Airlines can choose two levels of travel related spend detail. The result is customized analytics specific to the airline customers’ profile and benchmarked against industry competitors.    This unique analysis of anonymised and aggregated spending data provides airlines with tailored insights into brand preferences and trends that can help attract and keep customers in key routes and markets.