Travel industry can boost recovery by addressing trust gaps in areas including price transparency and COVID-19 health and safety; Travelport Research

Travel industry can boost global recovery by addressing consumer trust gaps in price transparency, COVID-19 health and safety measures, data privacy and information credibility, according to new independent research commissioned by worldwide leader in travel retail, Travelport. “The travel industry needs to sharpen its focus on trust”, said Greg Webb, Chief Executive Officer at Travelport. “This study has shown, as an industry, we are not as trusted as we would like. The good news, however, is that we now know what the issues are and we also have a once-in-a-lifetime opportunity to hit reset, as countries re-open and travelers eagerly get back on airplanes. If we move quickly to address these issues, we can accelerate industry recovery as well as the modernization of travel retailing.”

“Trusted companies make better retailers”, Webb concluded. “When trust is combined with cutting-edge technology and effective sales, it becomes a powerful proposition. At Travelport, we will continue to invest in each of these areas in a bid to not only help the industry rebound from the pandemic, but come out the other side more agile and stronger.”