TIME opens Asma hotel in Dubai with all-female management team

TIME Hotels held the soft opening of its much-anticipated TIME Asma Hotel in Dubai’s Al Barsha ‘shopping’ district yesterday, Tuesday 15 June. The new four-star property has a remarkable feature – its management team consists entirely of women, including the hotel manager Alexandra Kelner and 80% of the hotel’s employees.

Commenting, TIME Hotels’ CEO Mohamed Awadalla, said: “It has always been integral to our corporate strategy to diversify our workforce and offer equal opportunities to all members of staff.

“Under the leadership of Alexandra, all areas of the hotel operation will be managed by women, from HR to sales, F&B, finance, front office and housekeeping – even our executive chef is a woman.

“I am sure that this talented all-female management team will provide inspiration to all women who want to carve out a successful career in hospitality,” added Awadalla.

“Once regional and international travel restrictions are relaxed, more women will be travelling on business than ever before. Many women may well be travelling alone and I believe it will be comforting for them to have the option of staying in a hotel where 80% of the staff are women, with dedicated floors and in-room amenities,” said Alexandra Kelner, Hotel Manager, TIME Asma Hotel.

“With the summer heat approaching, TIME Asma is ideally located for a weekend of retail therapy,” said Kelner.