Tourism Breaking News
A new chapter in travel has arrived on the global stage with the world class, digitally-led airline Riyadh Air, making its international debut at the 54th bi-annual Paris Air Show. The Boeing 787-9 Dreamliner adorned with Riyadh Air’s unique livery touched down after a remarkable fly-over the city of Riyadh for its first official reveal on Monday 12th June. The disruptive new airline from Saudi Arabia will fly to more than 100 destinations, and reach 100 million visitors by 2030, making Riyadh City a hub for global travel and encouraging visits to the Kingdom for business and leisure. The airline will bring a new level of attention to detail to guest experience and has technology that will raise the bar for the industry. The brand identity captures the heritage of the Kingdom whilst being modern and forward thinking with the global campaign launched in early June was featured with the tagline of ‘The Future Takes Flight’.
The aircraft is on static display at the air show, allowing visitors to view the unique indigo aircraft livery up close being one of two aircraft liveries that Riyadh Air will introduce to the world. The main brand lavender color is symbolic of the welcoming and hospitable nature of the people in the Kingdom, as well as being a natural plant that carpets Saudi Arabia during spring, while the rear of the aircraft design captures the movement of canopy tents in the desert.
Riyadh City is rapidly becoming a major player in global business and the rapid Saudi economic growth, which is targeted to be in the top 10 globally by 2030, is outperforming other major economies. The Kingdom of Saudi Arabia has many developing tourist sites, such as Al Ula, Diryah, and Qiddiyah, and the national airline will make the Kingdom more accessible whilst positioning Riyadh City as a global leader in aviation excellence.
The airline, which will join the global aviation sector with RX as its Airline Designator Code, is a catalyst for the Kingdom’s National Transport and Logistics Strategy and the National Tourism Strategy by leveraging the Kingdom’s strategic location connecting Asia, Africa and Europe. It is chaired by governor of the Public Investment Fund, His Excellency Yassir Al-Ramayyan with Tony Douglas CEO at the helm.
