Tag Archives: Zeina Dagher

During the virtual element of the 28th edition of Arabian Travel Market (ATM), Co-Founder and CEO Douglas Quinby, Co-Founder and CEO, Arival shared exclusive Arival research carried out with 1500 respondents on the outlook for tours, activities, attractions, and key trends shaping the sector’s revival post-COVID-19 pandemic. According to the research, although Global Gross Bookings in tours, activities, and attractions in 2020 were down by 80%, which is hardly a surprise, the impact of the downturn was uneven with mixed experiences across regions and variations from market to market. Arival’s research identified that almost all operators (99%) implemented health and safety measures and that in a sector that previously lagged 10-15 years behind the travel and tourism industry in digitisation, there has been rapid adoption of technologies for online booking. Virtual tours were also a popular way for platforms to try and stay connected to their customers and generate some revenue. However, only 16% of operators tried to launch virtually, with mixed results. The research also found that as travel resumes, self-guided tours and experiences will become a viable alternative to large group experiences. Addressing delegates online during ATM Virtual 2021, Quinby said: “This sector of travel will come back, as will the rest of the travel and tourism industry. However, as much as the impact of the downturn has been uneven for the sector, so will the recovery. What we expect to see is that recovery is hyper-local and very specific to destination and segment.” Meanwhile, Emaar Entertainment’s CEO Zeina Dagher, who is responsible for the strategy of some of Dubai’s top attractions, including the Dubai Aquarium & Underwater Zoo, KidZania, and Burj Khalifa, shared how attractions have adapted …

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