Tag Archives: Yousuf Lootah

Dubai Sustainable Tourism (DST) part of Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism)  to further Dubai’s position as one of the world’s leading sustainable tourism destinations, launches ‘Get into the Green Scene’. The initiative is aimed at Dubai residents and visitors to raise awareness of the city’s sustainable attractions and highlight the ease of incorporating sustainable practices into everyday life. The launch of the ‘Get into the Green Scene’ initiative includes a sustainability calendar, featuring a series of environmental days throughout the year and ways in which people can engage within the theme of that calendar day. Included are simple, but fun, eco-conscious actions that promote the city’s natural spaces and hidden gems, as well as spotlights advocacy organisations, partner and stakeholders that are working towards a more sustainable planet. This initiative is just one example of DST bringing together public and private entities to further strengthen the city’s positioning as a forward-thinking, world class destination for sustainable tourism. Moreover, it is also aligned with the recent announcement from HH Sheikh Khalifa bin Zayed Al Nahyan, President of the UAE on the “Year of the 50th” campaign, where sustainability is one of four strategic pillars that will advance the country, support wellbeing and livelihood as well as proactive development and opportunities. DST is well-placed to drive these objectives forward successfully through its strong partnership network across the city. Yousuf Lootah, Vice Chairman of Dubai Sustainable Tourism, commented on the launch of the initiative, “We are very proud to launch the ‘Get into the Green Scene’, which promotes the ease in which visitors and residents can embrace sustainability-minded behaviours. It also highlights the breadth of work that is being …

Directive from Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) mandates that all hotels comply with the ‘Sustainability Requirements for Hotel Establishments’ by the deadline of 1 July 2021, as set by Dubai Sustainable Tourism (DST), an initiative to further enhance Dubai’s position as one of the world’s leading sustainable tourism destinations. Under the directive, hotels must also resume monthly submission of carbon emission drivers. The system has the long-term objective of advancing sustainability performance across the sector.  Back in 2019 Dubai Tourism led by DST trained 528 hotels on the implementation of these sustainability standards and currently inviting hotels for a refresher webinar ahead of July 2021. Due to the global COVID-19 pandemic, the deadline was extended for an additional 12 month, a decision that Dubai Tourism took to strengthen the foundations for recovery of the hospitality sector. The progress on implementation of the mandatory standards will be tracked by hotels and audited by DST. Yousuf Lootah, Vice Chairman of Dubai Sustainable Tourism, said: “Over the past year, the strength of the city’s tourism industry is reflected in the safe and successful reopening of Dubai to domestic and international visitors. In alignment with the city’s wider carbon reduction strategy, we know that tourism can also be an area where Dubai truly sets the benchmark at a global level with forward-thinking sustainability and corporate social responsibility practices. We strongly encourage hotels to comply with the 19 Sustainability Requirements set by Dubai Tourism and provide Carbon Calculator submissions by 1 July. We know that with the ongoing support of the relevant government bodies these hotel establishments can play a huge part in achieving the overall carbon emission reduction target over …

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has announced the launch of dedicated QR code plaques in 54 popular locations across the emirate, enabling visitors to discover more about the city’s iconic sites and landmarks by adding multimedia dimensions to self-guided tours. The quick response digital barcodes can be easily scanned by any smartphone, navigating users to dedicated microsites on the VisitDubai website for background information about each location. The multilingual microsites feature a range of content including images and interactive videos. The project works in line with Dubai’s ‘Smart City’ initiative to deliver an efficient, seamless and impactful city experience for residents and visitors through the provision of innovative digital services. The QR plaques help with the reduction of waste generated by printed tour guide books while enhancing the experience of tourists to the city by leveraging Dubai’s powerful tourism website, connecting users to popular points of interest. The QR codes can now be found across the city, including Gold Souk, Naif Souk, Textile Souk, Spice Souk, the Sheikh Mohammed Centre for Cultural Understanding (SMCCU), Ibn Battuta Mall, Dragon Mart, Ski Dubai, At The Top-Burj Khalifa, City Walk, Jumeirah Beach Residence, Marina Walk, Etihad Museum, Sunset Beach, Zabeel Park, Safa Park, Creek Park, Souk Madinat Jumeirah, Sheikh Saeed House, Kite Beach, Alserkal Avenue, the Jumeirah Mosque, to name a few. Commenting on the launch of the QR codes, Yousuf Lootah, Executive Director – Tourism Development & Investments said, “As the travel sector gains momentum, disruptive innovation remains at the forefront of enhancing international visitation to Dubai – and is a core element of Dubai Tourism’s ‘digital, mobile and social first’ agenda. As such, the launch of the …

Dubai’s Department of Tourism and Commerce Marketing launched the third edition of the Futurism Programme, an entrepreneurial platform for technology start-ups worldwide. Aimed at bringing about a paradigm shift within the industry ecosystem to help create innovative tourism experiences, the third edition is in collaboration with leading professional services company, Accenture, further contributing to the success of the annual start-up programme, which has the ongoing support of industry partners and investors including Tajawal-Seera Group, Atlantis The Palm, Emaar Hospitality Group and the Emirates Group. The 2019 Futurism Programme invites entrepreneurs to submit their applications by  July 31, 2019.  With the goal of contributing towards transforming tourism experiences, the start-ups will showcase technological innovation with solutions to help drive the following Futurism themes; Hyper personalisation, Connected travel,    Digitising operations, First choice destination, Conscious travel, and ‘Phygital’ experience. A judging panel comprising leading technology experts, Dubai Tourism’s senior leadership and its partners across the industry, will select the top 10 start-ups from all entries submitted in the process. Dubai Tourism will announce the winning start-up and a runner-up, who stand to win a prize totalling AED 100,000 as the initial start-up capital. In addition to licensing, the winner will receive relevant visas in Dubai, office space and the opportunity to secure potential future funding. Commenting on the launch of the 2019 Futurism Programme, Yousuf Lootah, Executive Director – Tourism Development & Investments, Dubai Tourism, said, “In line with the Dubai 10X initiative launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to develop path-breaking strategies and projects that will put Dubai 10 years ahead of other world cities, the Futurism Programme …

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) announced it will provide Dubai hotels with an individual Hotel Emission Analysis Report, offering an overview of each establishment’s emission performance in comparison to its peers using results from the Carbon Calculator software. Providing hotels with recommendations for improvement by referring them to the ‘12 Steps Towards Sustainability’ manual, which was launched by Dubai Tourism last year, the Hotel Emission Analysis Report has been launched in line with the UAE’s 2021 National Agenda to promote sustainable growth, reinforcing Dubai’s position as the smartest city in the world and role model in energy efficiency. In 2017, Dubai Sustainable Tourism (DST), an initiative under Dubai Tourism, launched the Carbon Calculator software, a tool developed to measure the carbon footprint of Dubai’s hospitality sector. The emirate’s hotel establishments were mandated to record and submit their emission sources, across electricity, district cooling, water and waste, allowing the findings to be collated for valuable industry insights. Yousuf Lootah, Executive Director – Tourism Development & Investments, Dubai Tourism, commented, “In line with the vision of His Highness, Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister, and Ruler of Dubai, to transform the emirate into one of the world’s leading sustainable tourism destinations, the Hotel Emission Analysis Report has been developed as a targeted manual to guide hotels on the sustainability performance of their properties. Furthermore, it will provide a cohesive understanding of where they stand comparatively amongst their industry peers on an annual basis, identifying where improvements can be made to facilitate further resource management, in turn reducing the industry’s collective carbon footprint.”  

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has published the first interactive, web-based, manual under the Dubai Sustainable Tourism (DST) Initiative to help hotels and hospitality establishments map out a sustainable journey and trigger a positive impact on the environmental performance of the tourism industry. This has been designed in line with the Department’s commitment to ensure that the emirate takes the lead in promoting sustainable best practices and green initiatives, in line with the vision of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to transform Dubai into a leading sustainable city globally. By identifying the collective environmental impact in the tourism industry, the guidelines provide practical and cost-effective solutions around four key themes: energy conservation, water conservation, waste management and sustainability engagement of staff and guests. These form the basis for key objectives that the Manual sets out to achieve, including the promotion of energy and water conservation measures by benchmarking activities that help to identify and implement effective policies and incentives; the development of training programs, communications campaigns and events to promote sustainability initiatives to all staff and guests; and the further development of Dubai as a “smart city” by extending the use of new technologies in daily operations, e.g. remote load control, Building Management Systems (BMS), and control sensors. Commenting on the launch of the industry standards, Yousuf Lootah, Executive Director – Tourism Development & Investments, Dubai Tourism said, “Reflecting outstanding work in the field of green tourism, this pioneering document published by Dubai Tourism under the DST initiative serves as a valuable guide to help create a sustainable future for our …

In a first, Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has organised a series of workshops, inviting hotels, tourism agencies and environmental organisations to review the progress of the Dubai Sustainable Tourism (DST) initiative. Its aim is to explore ways how sustainability standards can be further enhanced to support effective resource management across various hotel classifications, and to contribute effectively to raising professional awareness towards the environment, the economy, and the use of natural resources. These focus groups are a tangible demonstration of Dubai Tourism’s continuing commitment to work closely with its tourism and hospitality stakeholders to promote sustainable tourism and achieve the goals set out in the Tourism Vision 2020. Connecting 40 leading hotel operators, owners and representatives from hotel establishments, as well as environmental organisations, the event offered an interactive platform to discuss knowledge-sharing to discuss the feasibility and implementation of timelines for 19 new industry sustainability standards developed by DST. Yousuf Lootah, Executive Director, Tourism Development & Investments, Dubai Tourism, said, “Working in line with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to transform Dubai into a sustainable environmental destination, the credible and feasible sustainability standards and certification schemes are key tools in the transformation of our tourism industry, working in line with the city’s overall clean energy and sustainable development targets”.

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has collaborated with two digital tour apps to launch two new free Dubai tours that will help visitors discover and learn more about historic sites and landmarks in the city. The tours, titled ‘Metro Moments’ and ‘Al Fahidi Architecture Tour’, are available to download for free from the Apple Store and Google Play. Supported by GPS technology, both tours use audio narrations to guide visitors through Dubai, automatically progressing from one point of interest to the next in real time, depending on the user’s location. The pre-recorded audio is available in English, Chinese and German and each tour also comes in text form and is accompanied by a map to help with navigation. Yousuf Lootah, Executive Director, Tourism Development and Investments at Dubai Tourism, said, “In accordance with the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, we are continually looking for ways to enhance the visitor experience in Dubai, ensuring it is a city that is accessible for all. The launch of these audio tours will help people from all over the world gain an enhanced understanding of Dubai.”

Dubai’s Department of Tourism and Commerce Marketing (DTCM) announced the winners of the inaugural Dubai Sustainable Tourism Awards at a ceremony held at The Westin Dubai Al Habtoor City. Comprising 17 different categories, the Awards celebrate the role of Dubai’s hotels and tourism companies in advancing sustainability within the emirate’s tourism industry. The event was attended by His Excellency Helal Saeed Almarri, Director General of Dubai Tourism; His Excellency Ahmad Butti Al Muhairbi, Secretary General, Dubai Supreme Council of Energy, Yousuf Lootah, Executive Director – Tourism Development & Investments, Dubai Tourism and over 600 players within Dubai’s hospitality and travel sectors. The Dubai Sustainable Tourism Awards received 151 entries from tourism and hotel establishments ranging from five-star hotels and resorts to guest houses and desert camps. In addition to the 17 winners, Dubai Tourism also honoured the Awards’ three Strategic Partners – Dubai Supreme Council of Energy, Dubai Municipality and Dubai Electricity and Water Authority. The special ‘Sustainability Champion’ award was won by Abdul Quddus Sheikh of Armani Hotel for its sustainability leadership.