Tag Archives: YouGov

Gen Zs in UAE have a strong desire for international travel and a higher preference for luxury stay than other global consumers: YouGov Report

Two in five intend to take an international trip in the next 12 months as compared to three in ten who want to travel domestically. As global travel opens up after two years of restrictions amidst the pandemic,  YouGov’s latest report “Youth of Today, Travel of Tomorrow” reveals more than two in five Gen Zs (those aged 18-24 years) in the UAE (43%) said they intend to travel abroad for leisure in the next 12 months, with intent for international travel within this cohort being one of the highest across the globe. The report aims to understand Gen Zs globally, explores what matters to them as well as uncovers their expectations from travel, and identifies the best ways to connect and engage with this generation of travellers. Data from the whitepaper shows that three quarters of Gen Zs across the globe plan to undertake some form of travel in the next 12 months (75%). By comparing Gen Z’s future intent to take domestic or international vacations across 25 surveyed markets, we find that those in Asian countries like Indonesia (57%), Thailand (55%) and Malaysia (54%) have a greater desire to vacation domestically in the next 12 months. On the other hand, those in Europe, particularly Germany (50%), Denmark (47%) and France (43%), are more inclined to go for an international vacation. Gen Zs in the UAE stand out in terms of international travel sentiment, with a higher proportion planning to take an international trip than domestic in next 12 months (43% VS 30%). For this study we connected research from our syndicated solutions including, YouGov Global Travel Profiles, YouGov Global Profiles, and YouGov BrandIndex whilst also leveraging YouGov Custom Research. …

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UAE and KSA rank as top contenders to travel abroad

Recent ‘Global Holiday Intent’ survey conducted by YouGov on behalf of Reed Travel Exhibitions, the organiser of Arabian Travel Market (ATM), has revealed that residents in the UAE and Saudi Arabia are the most likely to make an international trip in 2021. The poll, which was conducted during October and November 2020, asked recipients if they were planning to make an international trip within the next 12 months and 48% of those polled in the UAE confirmed their intent to travel, with Saudi Arabia coming in a close second with 46% of respondents confirming their intent to travel abroad in 2021. Danielle Curtis, Exhibition Director ME, Arabian Travel Market, which will take place live at the Dubai World Trade Centre (DWTC) May 16-19, 2021, said, “This survey was conducted before the most recent announcements about COVID-19 vaccines, so in many respects this is even better news for the Middle East’s aviation sector. Nearly half of those polled, confirmed that they intended to travel in 2021 and once vaccines have been rolled out around the world, those numbers can only increase.” “In terms of outbound travel, many expatriates will be looking for a relaxing holiday or hoping to travel home to see family and friends. In terms of inbound travel, it was welcome news that almost a third of Germans polled said that they intended to travel internationally – Germany is one of largest European feeder markets to the GCC, 1.8 million overnight stays in 2018. Indeed, over 316,000 Germans visited Dubai between January and June 2019. Much of the domestic travel in Asia will no doubt be linked to Chinese New Year, which is due to take place on February …

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