Tag Archives: Yas Island

Experience Hub, the trade and promotion arm of Yas Island Abu Dhabi, is participating at the ITB Berlin to further engage and strengthen relationships with the European travel market, while also expanding its network of partners from Europe. Yas Island is positioned to attract a growing number of visitors from across Europe with recent 2018 visitation numbers revealing an increase of 22 per cent in tourists from the United Kingdom, 10 per cent from Germany and a whopping 45 per cent from Russia. “Yas Island delivers a holiday experience unlike any other and that’s what we will showcase to industry leaders at ITB Berlin this year. With attractions that include award-winning theme parks, including the recently-opened Warner Bros World Abu Dhabi and a world-class motor sports facility like the Yas Marina Circuit, which is home to the Formula 1 Abu Dhabi Grand Prix, alongside more than 160 restaurants and Yas Mall, we have a portfolio of entertainment attractions to provide unparalleled holiday packages in the UAE capital,” said Marina Cipriano, General Manager, Experience Hub.” Experience Hub is managed by expert travel professionals across a wide global network who continuously cultivate collaboration opportunities to source valuable insights into the preferences of travellers from Europe and beyond. Experience Hub’s B2B booking portal provides travel partners direct access to holiday packages and tickets to Yas Island attractions at exclusive rates, among other services, keeping them in the know about the latest experiences and opportunities to enrich their offering to their travellers. “With our dedicated teams in the UK, Germany, Russia and other international markets, we have found that travellers are keen to experience shopping, dining, culture and the outdoors. With that knowledge, we can …

Miral, Yas Island’s creator of destinations has joined efforts with Microsoft on an ambitious digital-transformation journey that promises to reshape the global leisure and entertainment industry. By adopting key Microsoft technologies, Miral will deliver unparalleled guest experiences to tens of millions of annual visitors, setting new benchmarks for innovation in the sector. Miral is the developer and promoter of Yas Island, a family entertainment and leisure destination including a range of world-class attractions, theme parks such as Ferrari World Abu Dhabi, Yas Waterworld and the Warner Bros. World Abu Dhabi, that was recently opened to the public on 25 July. “Our vision is to transform Yas Island into a globally recognised wall-less destination, increasing annual footfall to 48 million visitors by 2022, and this digital transformation project is part of delivering on our promise and achieving our vision,” said Eng. Mohamed Abdalla Al Zaabi, CEO of Miral. “Creating personalised seamless experiences by harmoniously bridging the gap between physical and digital was our main priority. The goal was to allow visitors to plan their journey before they arrive, tailor their experiences to their desires and continue to revisit their memories as they leave Yas Island. We selected Microsoft as our trusted technology partner because we have strong confidence in their solutions as well as their in-depth global experience in similar industries, which will help us achieve the sought results,” added Al Zaabi.