Tag Archives: ‘Yas Expert

Experience Hub, the trade and promotion arm of Yas Island Abu Dhabi, has enrolled more than 7,000 travel agents into its distinguished ‘Yas Expert’ programme – a destination training and certification program for travel professionals and agents. Among the 7,000 enrolled, more than 5,000 travel agents have already received certification and been recognised as a Yas Expert, joining an elite team of specialists with enhanced knowledge of the destination and all it has to offer. Throughout the pandemic period, Experience Hub has been virtually engaging with travel trade in key source markets including UK, Russia, China, India and GCC, and training them online to assure continuous product knowledge in preparation for gradual market re-openings. In the GCC, which has seen more than 500 agents enrolled, Yas Expert works with entities such as Seera, Jumbo Travels, Fursan Travel and many more to create Yas Island Brand Ambassadors, a network of people who are able to drive visitation to the island globally. Commenting on the programme, Liam Findlay, General Manager, Experience Hub said, “Experience Hub continues to show its commitment to global partners by refining and enhancing its valuable trade programmes such as Yas Expert. Our top priority through the travel slowdown has been to support our industry and evaluate how we can improve our offering ready for the travel rebound. We look forward to helping more agents globally to become Yas Experts and showcase a destination like nowhere else”.

Experience Hub, the trade and promotion arm of Yas Island, Abu Dhabi, has revealed ‘Yas Expert,’ a new destination training and certification programme for travel agents.  In the first three weeks of the programme’s launch, more than 1,000 agents registered to undertake the online programme, which includes modules on the destination’s award-winning attractions, leisure experiences, on-island stays and itinerary planning. Additional modules in development include seasonal experiences that will cater to holidaymakers from key feeder markets, such as upcoming Diwali celebrations. Travel agents who complete all modules are certified as ‘Yas Experts,’ and also qualify to enjoy a number of incentives as well as join exclusive familiarisation trips, during which the agents complete their educational journey by experiencing the destination first-hand. Programme completion incentives include experience vouchers, the opportunity to win instant and mega prizes, including all-expenses paid trip to Yas Island for two. The first mega-prize draw in each key market will take place at the end of September. Speaking about the programme, Bruno Wiley, Vice President of Sales, Experience Hub, said, “Initiatives such as the Yas Expert programme highlight Experience Hub’s evergreen approach to continuously enhancing our relationships with travel agents to help them get acquainted with Yas Island, which continues to grow and evolve.” The programme is currently available to travel agents in the GCC, India and the UK and will soon be available to agents in Russia and China.