Tag Archives: WTTC

New reports from the World Travel & Tourism Council (WTTC) and Microsoft highlights the transformative power of Artificial Intelligence (AI) and its role in shaping the future of Travel & Tourism. The final two reports of a series on Artificial Intelligence from WTTC entitled “Responsible Artificial Intelligence (AI): Overview of AI Risks, Safety & Governance” and “Artificial Intelligence (AI): Global Strategies, Policies & Regulations,” underscore a commitment to a digital future that prioritises safety, ethical considerations, and responsible AI adoption. Launched during the global tourism body’s participation at the UN General Assembly in New York, these reports mark significant milestones in WTTC’s mission to promote innovation and excellence in customer experiences through the safe and trustworthy integration of AI. “Responsible Artificial Intelligence (AI)” delves into the potential risks associated with AI deployment and offers strategies for establishing frameworks that promote transparency, accountability, and fairness. From addressing bias and discrimination to ensuring human oversight of AI systems, this report empowers organisations to harness the power of AI responsibly. In the fourth and final instalment, “Artificial Intelligence (AI): Global Strategies, Policies & Regulations,” WTTC provides a detailed overview of the AI ecosystem across key countries and international organisations. It shows how policymakers are navigating the AI landscape and shaping regulations and strategies to foster AI innovation, while ensuring its ethical and responsible use. Julia Simpson, WTTC President & CEO, said: “In a rapidly evolving landscape, AI emerges as a catalyst for positive change. The insights provided in these reports demonstrate that AI is not just a technological advancement; it is a strategic tool that can personalise customer experiences, drive sustainable improvements, and shape the future of Travel & Tourism. “AI is already being used across our …

The World Travel & Tourism Council (WTTC) is projecting a record-breaking year for travel & tourism in 2024, with the sector’s global economic contribution set to reach an all-time high of $11.1 trillion. According to the global tourism body’s 2024 Economic Impact Research (EIR), Travel & Tourism will contribute an additional $770BN over its previous record, stamping its authority as a global economic powerhouse, generating one in every 10 dollars worldwide.As the global sector soars past its pre-pandemic prosperity, WTTC expects 142 countries of 185 analysed will be outperforming previous national records. In partnership with Oxford Economic, WTTC’s latest EIR showcases a sector briming with opportunities, underpinning almost 348MN jobs globally. This represents an increase of more than 13.6MN jobs compared to its highest point in 2019. International visitor spending is expected to come within touching distance of the 2019 peak, to reach $1.89TN, while domestic tourists are forecast to spend more than in any year on record to hit $5.4TN. A look back on last year Despite economic uncertainties and geopolitical shake-ups, the Travel & Tourism sector is thriving. With an economic injection of nearly $10TN, the sector matched its pre-pandemic zenith, flexing its resilience and proving its critical role in the global economy. Representing 9.1% of global GDP at just over $9.9TN in 2023, Travel & Tourism’s financial footprint was the largest it’s been since the golden year of travel in 2019, trailing its peak by a mere 4%. The sector also bolstered its workforce by an additional 27.4MN, propelling the total to nearly 330MN jobs worldwide. International spending increased by 33.1% to reach $1.63TN, underscoring a vibrant comeback story for many countries around the world, with domestic …

Saudi Arabia has received international recognition and applause from UN Tourism and the World Travel & Tourism Council for its remarkable achievement of welcoming over 100 million tourists in 2023. This accomplishment significantly surpassed the previous target set for 2030, positioning Saudi Arabia as an emerging global tourism powerhouse. The Ministry of Tourism announced that the Kingdom has achieved this milestone seven years ahead of the initial goal according to the latest data. Motivated by this success, the Kingdom has now set a new ambitious target of welcoming 150 million tourists by 2030. Tourism has proven to be a significant contributor to the nation’s economy, with domestic and international tourists spending over 250 billion riyals in 2023. This expenditure represents over 4% of GDP and 7% of the non-oil GDP reflecting the crucial role of tourism in diversifying Saudi Arabia’s economy. H.E. Minister Ahmed Al Khateeb, commented: “This announcement demonstrates the scale of our transformation since the National Tourism Strategy was launched five years ago. Tourism is a key pillar in the nation’s economic transformation under Vision 2030, creating jobs and revenue for the Kingdom. We thank both UN Tourism and WTTC as valued partners in our journey for their shared commitment to a sustainable and prosperous tourism sector.” “The tourism ecosystem continues to operate in line with the national tourism strategy by developing diverse tourist destinations. Our aim is to enrich the experiences of tourists, diversify options for both local and international visitors, and enhance hospitality facilities along with other services provided. We are committed to aligning with top-tier international experiences and practices. This approach contributes to shaping a prosperous future for our tourism industry, improving the quality of …

World Travel & Tourism Council (WTTC) and Microsoft’s new report highlight the transformative power of AI (Artificial Intelligence) for Travel & Tourism, marking a commitment to a digital future with unparalleled customer experiences. The first in a series of AI reports, announced during the global tourism body’s event at FITUR and in collaboration with WTTC’s Industry Partner, Microsoft, is poised to redefine Travel & Tourism standards and call on the sector for greater integration of such technologies. As the global leader in Travel & Tourism, WTTC is committed to driving innovation and supporting the sector to embrace AI and other cutting-edge technologies. To promote sustainability and excellent customer experiences, WTTC acknowledges the crucial importance of AI in revolutionising the sector. Throughout the traveller’s journey, WTTC believes AI can play a pivotal role in delivering a tailored and enhanced experience now and in the future. This technology can empower personalised recommendations and marketing strategies by analysing traveller data, optimising pricing strategies through real-time adjustments, and offering instant responses and fine-tuned interactions via sophisticated AI powered chatbots. The report also highlights AI’s capabilities extend to predicting future demand patterns, efficiently allocating resources, and providing valuable insights for governments and Travel & Tourism stakeholders. This contribution can be pivotal in promoting sustainability with efficient resource management by monitoring and minimising environmental impacts, ensuring a more responsible and sustainable sector. Julia Simpson, WTTC President & CEO, said: “As we navigate the ever-evolving landscape of Travel & Tourism, AI emerges as a catalyst for positive change. The transformative capabilities highlighted in this report demonstrate that AI is not just a technological advancement, it is a strategic tool that can personalise the customer experience, drive sustainable improvements, and create …

In a joint effort to promote sustainability in the Travel & Tourism sector, the World Travel & Tourism Council (WTTC) and Biosphere have inked a partnership to promote sustainability criteria in the hotel industry under the Hotel Sustainability Basics initiative. In the current landscape of globalisation and information saturation, where sustainability holds paramount importance, the proliferation of new standards and eco-labels poses a significant challenge for the sector. Identifying clear and consistent sustainability criteria has become increasingly difficult. Biosphere and WTTC have joined forces and solidified their commitment to fostering a more sustainable hotel industry to establish fundamental steps for global sustainability practices. This marks a significant milestone for global hotel sustainability, benefiting over 2,500 hotels. As partners of the Sustainable Hospitality Alliance (SHA), both organisations are optimistic that standardising their sustainability concepts will undoubtedly catalyse widespread adoption by hotels worldwide. Julia Simpson, WTTC President & CEO, said: “Hotel Basics is a crucial and inclusive industry initiative, ensuring hotels continue to adapt and evolve to meet the needs of both travellers and the planet. The collaboration between Biosphere and WTTC is a fundamental step towards international standardisation in sustainability, creating a clear and homogeneous pathway for the industry.” The recent signed agreement between WTTC and Biosphere will lay the groundwork for a network of international criteria homogenisation. This initiative aims to facilitate the industry’s transition from basic criteria to more advanced global standards, aligning with the 17 Sustainable Development Goals (SDGs) and 169 goals of the United Nations. This connection is made possible through the Guide for Sustainable Tourism of UN-SDSN Spain and Biosphere. Dr. Tomás de Azcárate Bang, President of the Responsible Tourism Institute, said: “Sustainability must be viable, …

It was announced on the sidelines of COP 28 that WTTC and Sustainable Hospitality Alliance will launch ‘Hotel Sustainability Basics’ which is a verification (or stamp) for hotels and lodging accommodation to meet 9 out of 12 criteria which includes water, energy and treatment of employees to name a few in order to obtain this certification. This is aimed mainly at small and medium hotels as the bigger names already have their own schemes. Julia Simpson, President and CEO WTTC shared, ‘ I’m proud to say that with the Sustainable Hospitality Alliance we have launched ‘Hotel Sustainability Basics stamp’. It is a verification that a hotel or a lodging accommodation that is used by tourists has met a certain standard and the reason we’re doing that is some of the big companies like Hilton’s and Intercontinental, the Marriotts have their very sophisticated sustainability schemes that look at water as well as other energy uses, but 80% of our sector we think are small and medium hotels. They don’t necessarily have access to the know-how or the resources. Some are very advanced but not all of them do so, hence, we wanted to create something created by the industry, for the industry so we reached out to the Sustainable Hospitality Alliance and created a stamp called the basics and part of that is a hotel will have to meet nine out of 12 criteria in different categories. One of them is water the other is energy use another is how they work with their suppliers and their communities and another really important part is how they treat their employees so it’s a really useful tool but it’s only a stepping stone …

On the side lines of COP28, the World Travel & Tourism Council (WTTC) launched its new ground-breaking report, ‘Water Roadmap for Travel & Tourism’, revealing total water intensity by global Travel & Tourism continues to decrease as the sector continues to grow. Despite being one the fastest growing sectors, accounting for one in 10 jobs globally and contributing 10.4% of global GDP in 2019, Travel & Tourism’s water usage ranged between 3.5% and 5.8% of global available freshwater, in 2021 and 2019 respectively. While this is a lower share than other key sectors, such as agriculture and food, which accounted for 70% of global water usage, there is more work to be done as growing water scarcity has become one of the most pressing challenges for sustainable development. Today, over 2.2 billion people do not have access to safe drinking water, while 4.2 billion do not have access to safe sanitation services. Water is a vital natural resource, sustaining life on earth, making it an essential asset that must be protected. The report highlights that further progress can be made if Travel & Tourism stakeholders take a series of actions, and sustainable water practices are implemented globally. In a collaborative effort, WTTC worked with Accenture and Oxford Economics to leverage their expertise in data analysis, best practices, and proven methodologies, providing a framework to help the global travel and tourism sector set water targets, reduce their water footprint and increase water resilience. The data is a result of to the partnership between WTTC and the Saudi-based Sustainable Tourism Global Center. According to the research, from 2010 to 2019, Asia Pacific, Americas and the Middle East saw their Travel & Tourism …

Saudi Arabia has taken the lead in their commitment to achieve net zero emissions to accelerate and track this change to promote sustainability across the sector, protect nature and support communities. According to the latest research unveiled by WTTC and STGC, travel and tourism sector’s GDP growth averaged 4.3% annually and emissions only grew by 2.5% annually between 2010 -2019. In a defining moment for the global Travel & Tourism sector, the World Travel & Tourism Council (WTTC) and the Sustainable Tourism Global Center (STGC) initiated by the Ministry of Tourism of Saudi Arabia released the latest industry-shaping Environmental Impact Research data. H.E. Ahmed Al Khateeb, Minister of Tourism of Saudi Arabia, said: “we welcome this joint report initiated by the Ministry of Tourism of Saudi Arabia, and WTTC, as an invaluable resource for decision makers around the world. It provides vital insights and unique impactful environmental research into how Travel & Tourism has both an influence on climate change and how it is affected by it. Our research highlights the consistent decline of emissions intensity of Travel & Tourism over the last decade. Whilst the sector’s GDP growth averaged 4.3% annually, emissions only grew by 2.5% annually between 2010-2019 Still, the continued commitment to achieve net zero emissions for the Travel and Tourism sector has never been more important. We firmly believe Travel & Tourism is part of the solution and that is why Saudi Arabia has taken a leading role to accelerate and track this change to promote sustainability across the sector, protect nature and support communities.” Last year, during the WTTC Global Summit in Riyadh, the two organizations launched the collaboration and unveiled the inaugural results including …

In a significant milestone, the World Travel & Tourism Council (WTTC) and the Ministry of Tourism of Saudi Arabia have announced the extension of their partnership through the signing of a Memorandum of Understanding (MoU). This historic agreement, follows last year’s successful Global Summit in Riyadh and underscores the Kingdom’s commitment to further enhance its Travel & Tourism sector. Saudi Arabia is committing a staggering $800 billion to unlock the full potential of its breathtaking landscapes and cultural treasures for travellers worldwide. This landmark agreement unites private and public sectors in a concerted effort to craft a sustainable blueprint for growth. The MoU, signed today during the Kingdom’s World Tourism Day event in Riyadh, solidifies the collaboration between WTTC and Saudi Arabia, focusing on advancing key objectives, including the promotion of job creation, talent development, and global business opportunities within Travel & Tourism. Julia Simpson, WTTC President & CEO, said: “Through the signing of this MoU, WTTC and the Ministry of Tourism of Saudi Arabia embark on a new chapter of cooperation, uniting our expertise to shape a prosperous future for the Travel & Tourism sector. “Together, we can continue to create a powerful synergy that will open doors to endless opportunities, benefiting travellers, businesses, and destinations alike.”

Red Sea Global (RSG) is now a destination partner of the World Travel & Tourism Council (WTTC). WTTC is the global authority on the economic and social contribution of travel and tourism. It promotes sustainable growth for the sector, working closely with governments and international institutions to create job opportunities, drive exports, and generate prosperity. RSG will work with the member organization to highlight the potential of responsible travel and regenerative tourism. “This year we are welcoming our first guests to The Red Sea destination. Our partnership with WTTC helps us to open the eyes of the world to the beauty, diversity, and cultural heritage of the Saudi Arabian Red Sea coast,” said Tracy Lanza, Group Head of Global Brand and Marketing at Red Sea Global. “At both The Red Sea and Amaala, we have chosen to go beyond sustainability and seek to make a positive, regenerative impact on the environment and on society. This partnership also allows us to show the industry what we have achieved, to demonstrate that there is a better way to develop and operate, and to encourage others to pursue regenerative tourism for the benefit of people and planet.” This collaboration allows RSG to exchange knowledge and best practices with an impressive network of industry leaders and experts who share its vision for a more sustainable future in tourism. Other WTTC destination partners include DGDA, NEOM, AlUla, as well as ATOUT France, Brand USA, Visit California, Puerto Rico Tourism Company, Visit Rwanda and TURESPAÑA, among others. With this partnership, RSG also benefits from WTTC’s annual Economic Impact Research for more than 185 countries and 26 regions around the world. Additionally, RSG will be able to …