As the world convenes once again in London from today with Sharjah Commerce and Tourism Development Authority promoting the emirate as a premier global destination. It is taken one step further by adding its offerings for winter where visitors can relax, indulge and explore an unforgettable experience. World Travel Market (WTM) London is a premier global event for the travel and tourism industry, attracting professionals worldwide. It offers networking, partnership opportunities, and insights into industry trends. The event plays a crucial role in shaping future travel strategies and showcasing innovations, influencing global tourism developments. Sharjah Commerce and Tourism Development Authority is promoting its special winter campaign where every traveller would find a destination tailored to their sense of adventure, relaxation, and culture. As the emirate proudly showcases its diverse tourism offerings at the World Travel Market (WTM) 2024, visitors are invited to explore Sharjah’s hidden gems during the cooler months, from tranquil eco-retreats to exhilarating outdoor adventures. Whether you’re captivated by breathtaking natural landscapes, seeking adrenaline-packed activities, or eager to immerse yourself in rich cultural experiences, Sharjah promises an unforgettable winter getaway for all visitors and residents alike. HE Khalid Jassim Al Midfa, Chairman of Sharjah Commerce and Tourism Development Authority (SCTDA), expressed excitement about the emirate’s participation in WTM 2024, saying: “Sharjah’s participation in the World Travel Market this year underscores our dedication to positioning the emirate as a premier global destination, particularly during the winter season. Our unique blend of natural beauty, cultural richness, and eco-tourism initiatives truly shine during this time and we are proud to highlight how Sharjah continues to evolve with sustainability at the core of its tourism offerings. From our meticulously preserved heritage sites …
Read More »WTM Ministers’ Summit to explore emerging technology’s potential for good in tourism
The Ministers’ Summit at World Travel Market in association with UN Tourism and WTTC will see more than 50 tourism dignitaries and leaders from across the globe debate the potential for Artificial Intelligence (AI) and emerging technologies to transform the tourism industry. With an increasing demand for innovative solutions that can revolutionize how we experience and interact with destinations, the industry is on the brink of profound change as a result of technological advancements. The Ministers’ Summit, which takes place on Wednesday 6th November, will debate the transformative potential of AI and emerging technologies in shaping the future of travel and hospitality against the ethical implications of its deployment. This year the Summit, run in association with the United Nations World Tourism Organization (UNTourism) and the World Travel & Tourism Council (WTTC), will be moderated by a well-known BBC journalist, bringing together both the public and private sector, to ensure a fair but thought-provoking discussion. Now in its 18th year, this year’s Summit aligns with World Travel Market’s TravelPower campaign, which aims to convey the potential of tourism industry to drive positive change. Ministers will discuss how AI promises enhanced experiences and streamlined processes, and how to ensure that these advancements align with ethical standards. Another key discussion point will be how equitable access to AI technology is essential to prevent existing socio-economic disparities from becoming even further entrenched. Ministers will debate the best ways to bridge the digital divide, ensuring that all stakeholders, regardless of their background or resources, have access to the benefits of AI in tourism, one of the main priorities laid out in the UN Secretary-General’s report on Science, Technology and Innovation for sustainable development. WTTC …
Read More »Ajman Tourism and Karisma Hotels and Resorts join forces at WTM London 2023
The Ajman Department of Tourism Development (ADTD) officially sealed a significant partnership with Karisma Hotels and Resorts at the World Travel Market in London 2023. This Memorandum of Understanding (MoU) is a testament to their joint commitment to attracting investment opportunities that will boost tourism not only in Ajman but also in the broader United Arab Emirates. The agreement reflects their mutual desire to support, develop, and strengthen their collaborative efforts within a defined institutional framework, respecting the unique roles and responsibilities of each party and aligned with their shared goals. Both parties are determined to facilitate the exchange of ideas and experiences to harmonize their visions for the future. Under the terms of this MoU, the two entities will collaborate on the assessment of tourism and hotel projects in the Emirate of Ajman. Their primary focus will be on the development of comprehensive five-star resorts and hotels in Ajman, along with entertainment ventures and similar initiatives. His Excellency H.E. Mahmood Khaleel Alhashmi, Director General of the Ajman Department of Tourism Development, expressed his optimism about this pivotal partnership, stating, “This strategic alliance with Karisma Hotels and Resorts marks a significant milestone in our journey to promote tourism in Ajman. Through this agreement, we aim to foster investment opportunities and emphasize the establishment of top-notch integrated resorts, ultimately enhancing Ajman’s reputation as a premier tourist destination. We firmly believe that this collaboration will lay the foundation for sustained growth and success in Ajman’s tourism sector.” Mr. Nemanja Kostic, CEO of Karisma Hotels and Resorts, shared his enthusiasm, saying, “We are excited to embark on this journey alongside the Ajman Department of Tourism Development. Karisma Hotels and Resorts have a proven …
Read More »Ras Al Khaimah Tourism Development Authority and OMRAN Group forge strategic partnership at WTM 2023 London to boost cross-destination tourism
Ras Al Khaimah Tourism Development Authority (RAKTDA) and Oman Tourism Development Company (OMRAN Group) signed a Memorandum of Understanding (MoU) to collectively initiate and pursue cross-destination tourism promotion and marketing initiatives between the Musandam Governorate, Sultanate of Oman and the Emirate of Ras Al Khaimah, United Arab Emirates. The agreement was signed in London at WTM, between Raki Phillips, Chief Executive Officer of Ras Al Khaimah Tourism Development Authority and Dr. Hashil Obaid Al Mahrouqi, Chief Executive Officer of OMRAN Group during a signing ceremony held at the World Travel Market, one of the most influential annual global exhibitions on travel and tourism. The MoU provides an official platform for both parties to cooperate on initiatives aimed at attracting more international visitors while positioning Ras Al Khaimah and Musandam as leading global tourism destinations in the Middle East. The agreement will see leaders of both organisations work together to create opportunities for travellers to visit both destinations, Ras Al Khaimah and Musandam, in a single trip. The partnership between the destinations is a natural fit, with just a 90-minute drive between them and a shared mountain range, the majestic Hajar mountains, among a wealth of other shared natural landscapes. Furthermore, their intertwined cultural heritage and historical connections only serve to enrich and strengthen this unique collaboration. To this end, the MoU sets forth a framework for greater collaboration and dialogue on marketing initiatives to promote cross-destination tourism. This includes facilitating ease of access in transportation between Musandam and Ras Al Khaimah, developing favourable visa arrangements for international travellers to visit both destinations and initiating tourism packages, adventure offerings and partnership opportunities. Raki Phillips, Chief Executive Officer, Ras Al Khaimah Tourism …
Read More »Saudi Arabia and United Arab Emirates is behind the Middle East tourism industry’s full recovery after the pandemic
The WTM Global Travel Report, in association with Tourism Economics published the number of leisure visitors to the region in 2023 is expected to reach 33 million, compared with 29 million in 2019. This 13% increase means that the Middle East is the only region fully recovered from the pandemic in volume. When measured in dollar terms, the Middle East leads the way, in growth terms, with a 46% increase in inbound spend compared with 2019. The Middle East is also outperforming all other regions for domestic travel, which has grown by 176% since 2019, albeit from a low base. The success of the region’s recovery from the pandemic is driven by Saudi Arabia and the United Arab Emirates, with their commitment to tourism showing signs of success. The report notes that “both countries are investing heavily in tourism infrastructure, viewing tourism development as a key strategy to diversify away from hydrocarbons reliance.” Inbound and domestic in both markets is fully recovered from the pandemic. For Saudi, inbound is outperforming 2019 by 66% in dollar terms, with the UAE registering a 21% increase. For domestic visits, the countries are ahead by 37% and 66% respectively. The next year is also looking good for the region’s overall inbound and domestic market as well as its two major markets. “Saudi Arabia will lead growth due to new visa arrangements and continued capacity development,” the report says, also noting Dubai’s “ability and desire to attract and host large-scale events of all types…” The picture is similar for domestic, with Saudi and the UAE reinforcing their leadership position in 2024. The long-term picture is also positive for the region and Saudi in particular. Over the …
Read More »Sharjah showcases integrated tourism developments at WTM London 2023
A coalition of 18 government and private entities in collaboration with the Sharjah Commerce and Tourism Development Authority (SCTDA) is participating at WTM from 6th to 8th November 2023. The focus is to showcase the emirate’s noteworthy accomplishments in aligning tourism sector growth with the preservation of environmental, heritage, and cultural values—an essential component of its sustainable tourism diversification strategy. Throughout its participation, the emirate will shine a spotlight on a diverse array of exceptional experiences and destinations, encompassing environmental, desert, heritage, cultural, recreational, adventure, and sports tourism. Sharjah is distinguished by its unique environmental diversity, spanning from the desert to the islands, including landmarks such as the Khorfakkan Amphitheatre, Mleiha Archaeological and Ecotourism Project, Buhais Geology Park, Sharjah Safari, and natural reserves like the Wasit Wetland Centre and Al Qurm Nature Reserve. The emirate has been steadfast in its growth. In 2022, Sharjah’s hotels welcomed over 1.4 million guests, and this year has seen a substantial increase in guest numbers. Between January and September 2023, the emirate received more than 1.1 million guests, marking an impressive 18% increase over the same period in 2022. Strong public-private synergies creating a more sustainable sector This year, several prominent institutions and entities are participating in collaboration with SCTDA, including Sharjah International Airport Authority, Environment and Protected Areas Authority (EPAA), Sharjah Investment and Development Authority (Shurooq), Sharjah Museums Authority, Sharjah Institute of Heritage, as well as Sharjah Asset Management, Sharjah International Marine Sports Club, Expo Centre Sharjah, Sharjah Sports Council, and Sharjah Old Cars Club. From the private sector, participating entities in collaboration with SCTDA include Sharjah Airport Travel Agency (SATA), Sharjah National Hotels, The Chedi Al Bait Hotel, Sharjah, Coral Beach Resort, …
Read More »World Travel Market will be 20% larger in 2023 – versus 2022 show
World Travel Market London 2023 has signed up more than 14% new exhibitors, ranging from household names to specialist firms and niche brands. They will make up around 4,000 exhibitors at ExCeL London (6-8th November) to exchange ideas, drive innovation and accelerate their businesses. High-profile names debuting this year this year include Eurostar – the high-speed international rail service connecting the UK with mainland Europe – and ABBA Voyage, a live concert staged in London with virtual ‘Abbatars’. Also exhibiting for the first time is the Bermuda Tourism Authority, which is heading to WTM London to highlight its culture, heritage, cuisine, wellness and sustainability offerings. Other tourism boards making their first appearance at WTM London come from destinations as diverse as Sabah – promoting travel to northern Borneo, in Malaysia – and Almaty, the largest city in Kazakhstan. Other new exhibitors from Asia are Ayana Hospitality, which offers luxury resorts and hotels in Indonesia, and Vietnam’s Thien Minh Group, showcasing its wide range of services, such as destination management, hospitality, online solutions and aviation. Rapidly growing global online travel agency Trip.com Group will be attending to target growth within the European market, while UK-based package holiday specialist HolidayBest will promote its worldwide range of destinations and vacation styles. Other new exhibitors will be travelling from Turkey, such as the Turkish travel agency association TURSAB, and Salkantay Trekking will be visiting from Peru, where it is a leading tour operator offering treks and adventure tours to Machu Picchu. Delegates in the technology zone will be able to meet new tech exhibitors such as search marketing agency Vertical Leap, and payments specialist flywire – which exhibited with WTM for the first time …
Read More »Write your own story campaign launched by Sharjah tourism @WTM
Opening the press conference at the Sharjah tourism pavilion, H.E Khalid Jassim Al Midfa, “welcome to the Sharjah stand. We are very happy to be back here at World Travel Market, as you know it is very important for us to showcase what is new in the destination and the good news is that we have so many new different products and experiences in Sharjah. Fortunately, during the covid period we were able to develop many new projects, we are announcing some of them today and within the next two years we will be launching more projects. The most important elements today or the additions are adventure and eco- tourism. As you know Sharjah is the cultural hub in the Arab world and have been recognised an awarded many times by UNESCO. In addition, we host many events the popular one the power boat racing event for the past 20 years and the Sharjah national book fair, the largest book fair in the world and the Sharjah Lights festival to name a few. Today, myself and my colleagues from both government and private sector will be sharing a brief about products and experiences that have been introduced to enhance the emirate’s touristic and overall infrastructure, given the fact that the sector is a major contributor to the national economy. We are very happy to have you here, as through yourselves whichever field you work under the general tourism umbrella, we will get the right audience, the right reach, the right exposure so thank you once again for being here.” HE Midfa reiterated, “Ladies and gentlemen there is so much to see when you are in Sharjah, our slogan is smile …
Read More »Rotana highlights expansion plans into new markets at World Travel Market London
Rotana is highlighting its diverse collection of hotels and resorts at World Travel Market (WTM) London 2022. Taking place at the ExCeL London convention centre from 7th to 9th November, the event provides Rotana the ideal platform for engagement with key stakeholders, partners and customers in the UK market. Marking its 15th consecutive year of participation at one of the leading annual gatherings for the global travel industry, Rotana is showcasing its robust pipeline across the MENAT region as well as its newest brand, Edge by Rotana. Launched in May 2022, Edge by Rotana is a collection of independent properties that maintain their individuality while capitalizing on access to Rotana’s extensive network and systems. With the aim to operate around 30 Edge by Rotana properties in the region by 2027, Rotana recently announced the openings of two new Edge by Rotana-managed hotels in the United Arab Emirates (UAE)- Arabian Park and Damac Hills 2 in Dubai. The group has also signed an agreement for an Edge by Rotana hotel in Istanbul. Further cementing its prominent position in the Middle East’s hospitality market, Rotana has signed agreements for several new openings across the coming year, including the management agreement of Bloom Arjaan by Rotana located in Abu Dhabi’s Saadiyat Island in the UAE. In Oman, Rotana’s new hotel in Muscat’s Al Mouj Development is due to open in the first quarter of next year. The group has also signed for The Residences by Rotana to provide villa accommodation in the port city of Bodrum on Turkey’s southwest coast on the Aegean Sea. While in Qatar, Rotana will open two new properties: Bin Al Sheikh Residences by Rotana and Riviera Rayhaan by …
Read More »DCT Abu Dhabi showcases new destination campaign @WTM
Experience Abu Dhabi, Find Your Pace will feature at World Travel Market (WTM), welcoming visitors and bringing the destination to life alongside 36 stakeholders and partners, from 7–9 November. The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) will sign a number of strategic partnerships during WTM, and delegates will have the opportunity to maximise their business potential by meeting partnering hotels and attractions. Visitors can unwind and enjoy Abu Dhabi’s living culture, with a celebration of Emirati craftsmanship at the House of Artisans zone, including a perfumery experience that introduces visitors to the fragrances of the emirate. There is also traditional Arabic coffee in the Bait Al Gahwa zone and the Abu Dhabi Senses Journey at the stand’s Cultural zone. Abu Dhabi will enable WTM visitors to experience the top sites and attractions throughout Yas Island, Saadiyat Island, Al Ain, Al Dhafra region and beyond. Attendees will experience how Abu Dhabi offers something for every visitor, available 365 days a year, at your own pace – with rich cultural history, natural beaches, unrivalled family fun and world-class sports offerings. Enriching destination experiences that excite, inspire and restore are showcased within an immersive stand experience that will host Q&As with global sports partners, including Manchester City and the UFC – with a special guest appearance from Batman, courtesy of Warner Bros. World™ Abu Dhabi. Also on display, Abu Dhabi Calendar has partnered with the world’s best artists, entertainers and sports franchises for a 2022/2023 winter season to remember. Events range from live concerts with international stars Sting and Andrea Bocelli, as well as urban music festival Wireless, making its Abu Dhabi debut in March 2023. Other exciting …
Read More »