Tag Archives: WTM

Unveiled at World Travel Market (WTM) London, this renewed collaboration through Amadeus Digital Media aims to significantly boost visitor numbers to Abu Dhabi, targeting over 60% growth through Amadeus’ platforms compared to the previous year. The new initiative will leverage cutting-edge AI-powered programmatic campaigns to target travellers who are actively seeking their next destination. A key focus is to engage new consumers who may not have previously considered Abu Dhabi as a travel destination, thereby expanding the emirate’s global appeal. By increasing exposure to a wider consumer base and driving booking conversions, this collaboration is expected to bring substantial benefits to Abu Dhabi’s key industry stakeholders, such as hoteliers and travel agents. HE Saleh Mohamed Al Geziry, Director General for Tourism at DCT Abu Dhabi, said: “Our long-standing partnership with Amadeus has been instrumental in showcasing Abu Dhabi’s diverse offering to a global audience. This expanded collaboration is pivotal to our journey to achieve the ambitious goals set out in our Tourism Strategy 2030. By harnessing Amadeus’ advanced technology and extensive reach, we are not only aiming for escalated growth in visitor numbers but also strategically building destination awareness in new and emerging markets.” Campaigns stemming from the renewed partnership will strategically target diverse consumer segments, ensuring that Abu Dhabi’s rich cultural heritage, thrilling adventures, family-friendly attractions, and stunning coastal landscapes are prominently featured worldwide. Jan Tissera, President, International, Global Accounts and Destinations, Hospitality, Amadeus, added: “Our collaboration with DCT Abu Dhabi exemplifies our shared commitment to transforming travel through data-driven insights and innovative technology. By combining Amadeus technology and market intelligence with DCT Abu Dhabi’s visionary approach, visitor outreach can be refined to create meaningful, personalized journeys that truly …

Visit Qatar and Experience Oman announced a new strategic partnership aimed at strengthening regional tourism cooperation and promoting multi-destination travel between the State of Qatar and the Sultanate of Oman. The announcement was made during Visit Qatar’s participation in the World Travel Market (WTM) London 2025, one of the world’s leading trade and tourism exhibitions. Under this new strategic partnership, Visit Qatar and Experience Oman will develop integrated tourism packages and joint promotional initiatives aimed at encouraging visitors from key international markets, particularly from Asia and Europe, to explore both destinations in a single trip. Italy, Spain and China will prepare pilot markets for the implementation of the concept of joint cooperation. The announcement was made in the presence of Eng. Abdulaziz Ali Al Mawlawi, CEO of Visit Qatar, and Mr. Omar Al Jaber, Head of Tourism Development at Qatar Tourism. Experience Oman was represented by H.E. Azzan Al Busaidi, Undersecretary of the Ministry of Heritage and Tourism for Tourism, and  Shabib Al Maamari, CEO of Visit Oman. The partnership will also include joint promotional tours, unified participation in major international tourism events and exhibitions, as well as cooperation with major travel and tourism companies to develop and market joint packages for the two destinations that combine the cultural, heritage and luxury experiences of Qatar and Oman. The partnership reflects the two municipalities’ shared commitment to strengthening regional tourism links, increasing visitor numbers, and highlighting the Gulf region as a unified and world-class destination. By enhancing co-marketing opportunities and improving tourism connectivity, Visit Qatar and Experience Oman are positioning the region as a destination of choice for global travellers seeking unique experiences.

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) announced the renewal of its strategic partnership with WebBeds, the agreement underscores a shared commitment to driving tourism growth and enhancing Abu Dhabi’s global reach. As part of this growing strategic alliance, the two entities will collaborate to significantly enhance Abu Dhabi’s tourism landscape. This will involve empowering travel trade professionals within WebBeds’ network with enhanced knowledge and resources, enabling them to offer more informed and expertly guided travel experiences. Additionally, DCT Abu Dhabi will develop and disseminate compelling content showcasing Abu Dhabi’s diverse cultural and touristic offerings, including Al Ain Region and Al Dhafra Region, to raise awareness and drive bookings across WebBeds’ extensive global distribution and travel agency networks. , a global leader in travel trade, for a fourth consecutive year. Signed by HE Saleh Al Geziry, Director General of Tourism at DCT Abu Dhabi and Amr Ezzeldin, President of WebBeds MEA at World Travel Market (WTM) 2025. HE Saleh Al Geziry, Director General of Tourism at DCT Abu Dhabi, said: “Our collaboration with WebBeds over the past three years has proven highly effective in expanding Abu Dhabi’s global tourism footprint. This partnership has been instrumental in delivering successful campaigns, from local activations to globally recognised initiatives, that showcase our unique cultural heritage and diverse attractions. The fourth renewal underscores our strong, shared commitment to driving sustained visitor growth and building a lasting tourism legacy for Abu Dhabi.” Amr Ezzeldin, President of WebBeds MEA commented: “As we proudly enter this next chapter of our partnership with DCT Abu Dhabi, WebBeds remains committed to supporting Abu Dhabi’s bold vision with renewed energy, regional insight, and creative excellence. …

Sustainability, tourism investments and the rise of the Chinese market were in the spotlight during the first day of World Travel Market London. Investment and education took centre stage during the Ministers’ Summit, which was taking place for the 19th time. Delegates heard how public-private partnerships can be effective mechanisms to grow tourism, with ministers from destinations as varied as the Philippines, Kenya and Ecuador sharing how they are using fiscal incentives to attract investment. Educating the younger generation about the benefits of a career in tourism was also framed as a vital part of the industry’s future success. Representatives from Greece, Portugal and France offered slightly different approaches to education, but all agreed about the need to have a workforce skilled in the specific needs of tourism – as well as the role that the industry should play in promoting tourism as a fulfilling and rewarding career path. The Sustainability Conference at WTM London began with a session entitled ‘Other Worlds Are Possible: Reimagining Tourism’s Purpose’. Independent climate action expert Jeremy Smith spoke about reframing tourism’s role within the climate emergency. He suggested travel companies should think not only in terms of reducing emissions but also how they could enable tourists to see and understand the real-world impacts on communities. Climate literacy “will come through what we feel, not what we read”, he contested. Smith, who launched the Travel Declares a Climate Emergency network in 2019, talked of his own experience charting wildfires near his home in France, which, like flooding, was becoming “less and less exceptional.” He praised companies which were enabling, for instance, hotels to be staffed by refugees and walking tours to be conducted by people …

Visit Qatar is set to participate in the World Travel Market (WTM) 2025, taking place from 4–6 November 2025 at ExCeL London. As one of the world’s leading global travel and tourism exhibitions, WTM serves as a strategic platform to spotlight Qatar’s diverse tourism offering, strengthen partnerships, and attract new business and investment opportunities in line with the country’s national tourism strategy. Leading a strong delegation of 48 partners, including hotels, resorts, and destination management companies, Visit Qatar will present the country’s expanding tourism ecosystem within the dedicated Qatar Pavilion, located at Stand S8-210. The Qatar Pavilion will feature a striking two-level design covering 700 sqm with an additional 150 sqm mezzanine, offering engaging spaces for networking and business meetings. The stand will immerse visitors in Qatar’s rich culture and modern experiences through a series of creative activations and showcases. Highlights include a range of engaging and interactive activations including a dedicated cultural zone featuring live demonstrations of calligraphy, Kohl and perfume making, offering visitors an authentic glimpse into Qatari traditions and craftsmanship. Guests will also enjoy a taste of Qatari hospitality through the Qinwan coffee and dates experience. To further enhance visitor engagement, a special 4D immersive activation will bring Meryal Waterpark to life through multi-sensory visual, audio, and water effects, providing an exhilarating preview of one of Qatar’s newest attractions. In addition, a dedicated Qatar Calendar showcase will offer insights into the country’s upcoming events, festivals, and cultural celebrations throughout the year. WTM London 2025 continues to be one of the travel industry’s most significant global gatherings, connecting professionals from across the world to discuss the future of the tourism industry. Through its participation, Visit Qatar reaffirms its …