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Opening the press conference at the Sharjah tourism pavilion, H.E Khalid Jassim Al Midfa, “welcome to the Sharjah stand. We are very happy to be back here at World Travel Market, as you know it is very important for us to showcase what is new in the destination and the good news is that we have so many new different products and experiences in Sharjah. Fortunately, during the covid period we were able to develop many new projects, we are announcing some of them today and within the next two years we will be launching more projects. The most important elements today or the additions are adventure and eco- tourism. As you know Sharjah is the cultural hub in the Arab world and have been recognised an awarded many times by UNESCO. In addition, we host many events the popular one the power boat racing event for the past 20 years and the Sharjah national book fair, the largest book fair in the world and the Sharjah Lights festival to name a few. Today, myself and my colleagues from both government and private sector will be sharing a brief about products and experiences that have been introduced to enhance the emirate’s touristic and overall infrastructure, given the fact that the sector is a major contributor to the national economy. We are very happy to have you here, as through yourselves whichever field you work under the general tourism umbrella, we will get the right audience, the right reach, the right exposure so thank you once again for being here.” HE Midfa reiterated, “Ladies and gentlemen there is so much to see when you are in Sharjah, our slogan is smile …

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