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H.E Khaifan Belhoul, Vice President of Dubai Sports Council, in a special gathering underlined Dubai’s growing commitment to integrating sport, tourism, sustainability and technology as the emirate prepares to host the World Sports Summit (WSS), positioning the event as a key driver of destination development and sports tourism. Addressing industry stakeholders, Belhoul emphasised that the future of sport extends well beyond football, calling attention to athletes, innovators and contributors across all disciplines who are shaping the wider sports ecosystem. He highlighted the strategic role of technology and sustainability as core pillars of the summit, reflecting Dubai’s broader vision for innovation-led growth. An interactive technology activation zone will be hosted alongside the main summit arena, allowing visitors to experience cutting-edge sports innovations—many supported and showcased by athletes themselves. Sustainability, Belhoul noted, will be embedded across discussions, experiences and programming, reinforcing sport’s responsibility in driving positive environmental and social impact. Belhoul also pointed to the complementary positioning of major global events taking place in Dubai on 28 December, including the Globe Soccer Awards and WSS Day Zero. While Globe Soccer focuses on football excellence, the World Sports Summit adopts a multi-sport, legacy-driven approach, celebrating long-term contributions across the global sports landscape. Crucially for the travel and tourism trade, Belhoul confirmed ongoing collaboration with Dubai’s Department of Economy and Tourism (DET) to create immersive experiences for athletes, delegates and their families. Timed during the peak holiday season, the summit has been curated to blend high-level dialogue with destination experiences—from desert adventures to New Year celebrations—strengthening Dubai’s appeal as a world-class sports and leisure hub. The World Sports Summit is positioned as one of the most exclusive global gatherings dedicated to shaping the future of sport. Guided by …

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