Tag Archives: winter campaign

The third edition of the #DubaiDestinations winter campaign was launched to be held from 15th to 31st December 2023. The campaign puts the spotlight on the unique places, activities and attractions that make Dubai one of the world’s most-loved winter getaways. As part of the campaign, Brand Dubai announced that it has partnered with the Supreme Committee Overseeing Hatta Development to launch the inaugural edition of the Hatta Festival, a vibrant celebration of culture, sports and family entertainment in the heart of Dubai’s picturesque mountain region. This launch was conducted under the directives of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council; Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO). Being held from 15-31 December at the newly-developed Leem Lake in Hatta and the Hatta Wadi Hub, the festival is the centrepiece of the third edition of the #DubaiDestinations winter campaign. Running until February 2024, the latest season of the campaign seeks to tell the story of Dubai’s emergence as one of the world’s best winter destinations. Over the next two months, the campaign will unfold with captivating narratives from diverse sources on the emirate’s unique winter activities and experiences. Marking the launch of the campaign, Brand Dubai hosted a press conference at GDMO to outline the key activations at the Hatta Festival and the prominent attractions that capture the spirit of the larger winter campaign. The launch of the ‘Hatta Festival’ aligns with the leadership’s directives to transform Hatta into a prominent business, investment and tourism destination. It also aims to highlight the historical importance and natural and archaeological wonders …

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, launched the 3rd edition of the “World’s Coolest Winter” campaign during the UAE Cabinet meeting, which was held in Al Zorah Natural Reserve in Ajman. The meeting was attended by H.H. Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, Deputy Ruler of Dubai, Deputy Prime Minister, and Minister of Finance and H.H. Lt. General Sheikh Saif bin Zayed Al Nahyan, Deputy Prime Minister and Minister of the Interior. His Highness Sheikh Mohammed bin Rashid Al Maktoum affirmed that tourism is a major component of the Emirati economy, where all federal and local entities partner to support this vital sector, stressing that the sector development needs cooperation between government and private sectors. His Highness Sheikh Mohammed bin Rashid said: “Today, I chaired the UAE Cabinet meeting at Al Zorah Natural Reserve in Ajman during which we launched the new season of the domestic national tourism campaign, ‘World’s Coolest Winter.” Highlighting Ajman as the starting point for the new season of the World’s Coolest Winter, His Highness noted “Ajman witnessed a tourism, economic, and urban transformation under the direction of my brother Sheikh Humaid bin Rashid. We are proud of the dedication of Sheikh Ammar bin Humaid and his brothers.” His Highness Sheikh Mohammed added: “The World’s Coolest Winter campaign, sparked an increase in domestic tourism by 36 percent in 2021, reaching 1.3 million domestic tourists. This year’s theme is “Our heritage” will focus on spreading the Emirati values.” The current edition of the campaign aims to support domestic tourism within the UAE and attract tourists from around the world to enjoy the warm winter by …