Tag Archives: Winter at Tantora

The ancient desert city of AlUla has announced its 2022 line up of key events and festivals. Under the umbrella of AlUla Moments, the 2022 lineup includes the return of AlUla Wellness Festival as well as Winter at Tantora and announces a new addition to the calendar – The Ancient Kingdoms Festival. Also, in an exciting return to city’s marquee events, the calendar kicks off this September with the return of the Kingdom’s first music festival, Azimuth. The intimate 3-day celebration of music, art and food is back with a refreshed approach in a stunning canyon setting. With a focus on sunrise and sunset performances and an exciting mix of east meets west – the festival is set to be a hot ticket for music and arts lovers who want to escape the city heat over the Saudi National Day weekend. Azimuth is followed directly by The Wellness Festival. Debuting in March 2022, the festival returns in a new September/October period to capitalise on the changing of the season and the beginning of new life. The festival will once again be anchored by Five Senses Sanctuary – a purpose built spa, fitness and wellness retreat which will bring the world’s best practitioners together with local talent to create the Kingdom’s most significant offering of experiences for the mind, body and soul. The Ancient Kingdoms Festival brings the past into the present with experiences inspired by the significance of 7000 years of successive civilizations on the Arabian Peninsula and the famed incense road trading route that cemented AlUla as the bustling commercial and cultural crossroad. The festival marks the first time that visitors will be invited to discover the linked frontier …

The Royal Commission for AlUla announced that Seera Group, the region’s leading provider of travel and tourism services, has been appointed as the key Destination Management Company (DMC) for the second season of ‘Winter at Tantora’, a timeless festival in AlUla, a cultural and historical destination that is home to Saudia Arabia’s first UNESCO World Heritage site. Set in the natural beauty of AlUla, last year’s inaugural Winter at Tantora was a success, welcoming high-profile guests from around the world and hosting 37,000 visitors from 72 countries. The second edition of the festival will be held from December 19, 2019, to March 7, 2020, offering additional weekends for visitors to enjoy cultural programming, equine events and celebrity performances by some of the world’s greatest musicians. Seera Group will highlight the destination through its dedicated campaign to promote Winter at Tantora, which is expected to welcome over 40,000 people through the weekend programmes. The Royal Commission for AlUla aims to attract two million visitors to AlUla by 2035. Amr AlMadani, Chief Executive Officer at the Royal Commission for AlUla, said, “This partnership will provide an opportunity for us to share AlUla’s spectacular treasures, including Saudi Arabia’s first UNESCO heritage site, Hegra, with guests from around the world.” Abdullah Aldawood, CEO of Seera Group, said, “Choosing us as a DMC for the event underlines our competencies in offering tailored solutions for international and Saudi-based visitors – covering all aspects of their journey. In addition to working with our global offices and affiliates, we will promote Winter at Tantora through our outlets at all key airports in the Kingdom.”