Tag Archives: WeChat

Following the success of the first ever City-Experience Mini Programme launched by Dubai’s Department of Tourism and Commerce Marketing in collaboration with WeChat, the programme has been further enhanced with the launch of 10 new digital audio tours which are now available for visitors to use while exploring the city. Inviting the users of China’s most popular social networking site to easily access Dubai’s tourist attractions during their stay, the newly re-branded ‘Dubai Mini Assistant’ elevates the existing programme to a more advanced digital maturity, now offering sophisticated chatbot capabilities, powered by Tencent’s AI technology, to provide seamless experiences and services to Chinese travellers. With robust growth in overnight visitors from China in the first quarter of 2019, the new audio tours further add to the ease of accessibility for these tourists when visiting Dubai, allowing them to discover the city’s many historic sites and cultural landmarks through their mobile phones. Reconfirming its continued commitment to one of the emirate’s top source markets, Dubai Mini Assistant forms part of the Department’s city-wide ‘China Readiness’ strategy, focused on designing an enriching and memorable experience for Chinese travellers. Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said, “China is quickly emerging as one of the fastest growing source markets for Dubai’s tourism industry, with the city welcoming more than 290,000 visitors in the first three months of the year, representing a stellar 13 per cent increase when compared to the same period in 2018.”  

Four Seasons Hotels and Resorts will to showcase its latest innovative guest experiences and global expansion plans at Arabian Travel Market (ATM) 2019 in Dubai. Building on its long history of constantly enhancing guest experiences through its innovative approach to luxury hospitality, Four Seasons Hotels and Resorts will be highlighting the recent launch of ‘Take Your Time: Daily Discoveries’, a collection of on-property experiences that invites guests to celebrate the culture of each destination. The experiences are designed to encourage guests to truly connect with the world and the people who matter most in their lives. Simon Casson, President – Hotel Operations—Europe, Middle East and Africa, Four Seasons Hotels and Resorts, said, “At Four Seasons, we have a long legacy of innovation – not only in terms of how we leverage technology to enhance our offering and services, but also in the way we embrace and celebrate innovation as a way to constantly elevate the guest experience. Whether it is by inviting guests to connect with Four Seasons people and destinations in more meaningful ways, such as through ‘Take Your Time’, or providing real-time assistance through the Four Seasons Chat service, innovation has always defined our approach to creating unforgettable luxury hospitality experiences for our guests.” “While technology clearly has a vital role to play in shaping the future of the hospitality industry, we recognise that the human touch remains key to delivering authentic personal care that makes each and every guest feel treasured and understood. We will continue to evolve our services in line with the changing needs of travellers, but without compromising on our fundamental belief in the power of deep personal connections, which remains at the heart of …