Tag Archives: Visit Maldives

Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) participated in the Riyadh Travel Fair (RTF) 2024, organised from 27-29 May 2024. Alongside 17 participants representing 9 companies, MMPRC showcased Maldives as a luxury destination in Riyadh, Kingdom of Saudi Arabia (KSA). MMPRC’s contribution in the fair was to strengthen the presence of Sunny Side of Life in the KSA market, achieve growth in arrivals, promote segments of tourism, and target affluent travellers in the Middle Eastern luxury segment. Riyadh Travel Fair 2024, convened in the Saudi Capital of Riyadh, is considered as a significant annual event where the leading travel and tourism companies of Saudi Arabia, GCC and other countries gather, with exhibitors representing tourist promotion authorities and tourist companies at the Arab and international levels. RTF is a market for the introduction of tourist products, services, and investments provided by the most significant tourist companies in the world. Corporate travel decision makers, investors, tour operators, travel agents representing VIP clients, and other industry professionals take part in the event every year. At RTF 2024, the Maldives stand offered visitors a glimpse of the Sunny Side of Life. The stand was thoughtfully curated to showcase the diverse segments of the Maldives’ tourism industry, including luxury travel, family holidays, adventure holidays, and cultural experiences. The vibrant and colourful stand featured a range of unique experiences, including a social media contest and a special giveaway. Cultural experiences, such as a Dhivehi Calligraphy Corner, and gastronomy experiences were offered to the visitors, who got a chance to sample Maldivian delicacies. Through the event, Visit Maldives aimed to promote and market the Maldives as the world’s leading destination. It marketed its tourism products, …

Visit Maldives has started a radio promotion with Al Khaleejiya for the Middle Eastern region. The purpose of this two-week campaign is to promote the destination and the unique experiences available in Maldives. In this regard, this campaign also aims to inform prospective travellers from the Middle East about the safety measures that are imposed in the Maldives and ensure them that Maldives is a safe haven. With the reopening of major Middle Eastern borders, tourists are able to visit Maldives more frequently now. Thus, marketing efforts in the Middle Eastern market have increased in order to regain the market share, and increase tourist arrivals from the GCC and the KSA region. This is carried forward by utilizing campaigns such as the joint campaign with DNATA Travel and promotions with Emirates Woman, targeting potential segments. Under the Rediscover Maldives campaign, a series of webinars were also conducted for the travel trade of the Middle East market and other key markets. The airlines operating from the Middle Eastern region include Emirate Airlines, Qatar Airways and Etihad Airways. In addition to this, FlyDubai has started its operations to the Maldives on October 27, 2020. While tourist arrivals from the Middle East to the Maldives showed a 15.1% increase, with a record of 60,003 arrivals in 2019, current arrival trends since the reopening positions the UAE market 3rd in terms of arrival from the date of border opening. Visit Maldives is currently conducting major marketing activities in key markets such as Global campaign with CNN, integrated webinar sessions in china, and the recent participation in World Travel Mart (WTM) Virtual 2020 in the UK. Furthermore, Visit Maldives has successfully concluded the Rediscover Maldives …