Tag Archives: Visit Malaysia 2026

In an exclusive interview with TravTalkME, Mohd Amirul Rizal Abdul Rahim, Head of Secretariat, Visit Malaysia 2026, highlighted that Middle East is their key target market to increase their revenue and global initiatives to promote Visit Malaysia 2026 are underway. He said, “The Middle East is our key target market to increase revenue in terms of tourism to the country. Visitors from the region are among the highest-spending and longest-staying tourists—on average, they spend 11 days in Malaysia. We see them as a key source for driving tourism revenue.We’re preparing for a major global campaign to promote Visit Malaysia through various campaigns. Creating demand is our priority across different countries and market segments. We want to ensure that people know more about Malaysia through promotions across Middle East, Asia and beyond. Our strategy includes strong partnerships with airlines, OTAs, travel agents, industry players, and MICE groups. We’re also segmenting our markets, particularly targeting luxury travellers, who are a key focus for us. A major announcement is scheduled for World Tourism Day on 27 September 2025, in Malacca, Malaysia. More than 150 countries will participate in both the World Tourism Conference and the World Tourism Day celebrations. We take this opportunity to launch a bigger scale of Visit Malaysia 2026.”

Speaking at the special press conference at ASEAN Tourism Forum, Mohd Amirul Rizal Bin Abdul Rahim, Head of Visit Malaysia 2026 Secretariat shared that Middle East is a very important source market and they will be focusing on two key aspects family and GenZ or millennials. He further stated that the new campaign will be announced in a number of road shows in the Middle East over the next few months to share more details on the extensive programme that they have prepared to welcome visitors to Malaysia. He reiterated that Visit Malaysia 2026 will be unique as they target high yield tourists as well as tourists who seek sustainability when they travel. However, the theme for the year will be ‘Malaysia: a sustainable destination and rich in culture”.