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dnata Representation Services (dRS) has announced an exclusive collaboration with Visa to promote curated resort and hotel offers to a highly targeted group of high-net-worth (HNW) travellers across the Gulf. Partner establishments will be integrated into Visa’s concierge and benefits platforms, which serve as sophisticated and personalized travel and lifestyle channels for this customer segment. The collaboration is timed with the launch of the Visa Private card, a new offering designed for individuals with at least $1 million in investable assets or monthly salary of AED 100,000 or more. Eligible cardholders will have exclusive access to value-adds such as upgrades, preferred rates, and bespoke experiences offered by select, premium hotel partners. Some of the participating properties include Club Med’s extensive network of all-inclusive resorts, Villa Le Corail in Nha Trang, Vietnam, City of Dreams in Limassol, Cyprus, Seehof Davos in Switzerland, and 369 Degrees Hotels & Maisons across France, among others. The move reflects a growing shift in how luxury travel is discovered and booked by the region’s wealthiest travellers. Instead of relying on traditional digital channels and travel agents, HNW clients are increasingly turning to concierge services embedded within their financial institutions – platforms that prioritise privacy, curation, and trust. “This collaboration is about meaningful access, not just visibility,” said Rakhi Purohit, head of dnata Representation Services. “Our hotel partners are connecting with a highly selective customer base through a trusted and exclusive environment. These travellers don’t browse – they expect seamless, premium service delivered where they already are.” “With dnata Representation Services, Visa Private is giving high net worth cardholders access to exceptional destinations with the privacy and personalization they value,” said Yuri Topunov, VP & Head of …

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