Ascott has added a record number of over 14,200 units across 71 properties worldwide for 2020, with the aim of growing its global portfolio to 160,000 units by 2023. Despite COVID-19, this exceeds the number of units secured in 2019, marking a fourth consecutive year of record growth for the group. Kevin Goh, CapitaLand’s Chief Executive Officer for Lodging and Ascott’s Chief Executive Officer, said: “COVID-19 has validated the resilience of Ascott’s business model as property owners continue to sign new management and franchise contracts with us, allowing us to achieve our fourth consecutive year of record growth in 2020. Through these new contracts, we continue to build our future recurring fee income stream. In 2021, over 80 properties with about 17,000 units are slated to open across the world. We will continue to look for opportunities to expand our presence through management contracts, franchises, strategic alliances, and stand ready to seize good investment opportunities.” Vincent Miccolis, Ascott’s Regional GM for Middle East, Africa, Turkey and India, said, “Despite the challenges the hospitality industry faced across the world in 2020, our sustainable business model has allowed us to stand firm performance-wise. While we continue reinforcing our position in the Middle East, where we have established a strong presence in key markets such as Saudi Arabia, Qatar and the United Arab Emirates, our focus over the next five years is to strengthen our geographical presence in the emerging markets within Africa. We will continue to focus on strengthening our regional portfolio even further, to meet our ambitious growth plan of 10,000 units by 2025 and bring Ascott brands to key countries where the demand for internationally branded hotels and serviced apartments …
Read More »Ascott boosts KSA portfolio with Citadines Al Aziziyah Al Khobar
The Ascott Limited (Ascott), the world’s largest serviced residence owner-operator, continues to roll out its expansion portfolio in Saudi Arabia by announcing a new signing that will join its growing portfolio — Citadines Al Aziziyah Al Khobar. The property is set to open in late 2021 and will be Ascott’s seventh residence in the kingdom, and its third in the city of Al Khobar. The 92-unit residence is currently under construction on King Khalid Road in the popular Al Aziziyah district to the south of the city. The location benefits from convenient transport links: King Khalid Road itself is the city’s main arterial highway, while the nearby King Fahd Causeway links Saudi Arabia with Bahrain. Dammam railway station is a short drive away and connects the Eastern Province to the Saudi capital, Riyadh. When operational, Citadines Al Aziziyah Al Khobar will feature 36 studio apartments, 25 one-bedroom apartments and 30 two-bedroom apartments, as well as a 157 sq.m. penthouse. Facilities will include a residents’ lounge, swimming pool and gym, and a three-storey adjacent car park for visitors’ use. Guests will also be within easy reach of the neighbourhood’s public beaches, restaurants, shops and recreational facilities, including Half Moon Bay and Al Khobar Corniche. “We are very pleased to announce details of our latest serviced residence in Saudi Arabia in partnership with Nebras Tourism Company,” said Vincent Miccolis, Ascott’s Regional GM for Middle East, Africa and Turkey. “In the four years since we launched our first property in KSA we’ve established a market-leading presence with an expanding portfolio of international-standard properties in key destinations.” Al Saggaf, General Manager of Nebras Tourism Company, said, “We are delighted to partner with the Ascott …
Read More »Spectrums Residence Jeddah opens
Spectrums Residence, the new 69-unit residence is located on Prince Sultan Road in the Al Salamah district, near shopping malls, schools, entertainment parks and hospitals, making it the perfect location for family living. Close to amenities that support business services, this is also an ideal location for business travelers looking for flexible pricing options. The Ascott Limited (Ascott) is expanding its presence in Jeddah with the opening of Spectrums Residence. It will be the fourth property, a local that complements the Ascott Sari, Ascott Tahlia and Citadines Al Salamah Jeddah. “We are honoured to have the opportunity to manage Spectrums Residence, which complements our existing properties in Jeddah. With a fourth property in the city, Ascott has strengthened its position as the leading international serviced residence operator in Jeddah” says Vincent Miccolis, Ascott’s Country General Manager, Middle East & Turkey. Residents can choose from a range of furnished two-bedroom apartments, each of which has separate living, dining, kitchen and work areas. The property features 24-hour reception, housekeeping services, breakfast room, gymnasium, children’s playroom, prayer rooms and smoking lounge. The property also offers meeting and events facilities as well as complimentary parking on-site and easy access to the property.
Read More »Ascott customises to cater to Arabic guests
International serviced-residence owner-operator The Ascott Limited has launched a dedicated Arabic website to meet the demand of its Arabic guests. The new website, www.ascottmea.com, designed in both Arabic and English, offers in-depth information on properties as well as other areas such as “Ascott Social”, and also promotional ads, guest blogs, stories on the events happening at various properties, social media feeds and a local’s perspective of “City Life”. To complement the launch, Ascott is running a competition to win weekend getaways to Paris or other destinations across the GCC. “A large percentage of our guests within the GCC are Arabic and we are excited to be able to offer them the convenience of booking online in their preferred language,” said Vincent Miccolis, Ascott’s Country General Manager, Middle East & Turkey.
Read More »Ascott signs new property in Al Khobar, Saudi Arabia
The Ascott Limited (Ascott) will manage another Citadines-branded property located in central Al Khobar in the Eastern Province of the Kingdom of Saudi Arabia (KSA). Citadines Al Khobar will comprise 54 one-bedroom apartments with various layouts. Managed and operated by Ascott, facilities will include a breakfast area, residents’ lounge and fully equipped gym, making it an excellent choice for accommodation amongst business and leisure travellers. “We are delighted to have signed an agreement to manage Citadines Al Khobar,” commented Vincent Miccolis, Ascott’s Country General Manager of Middle East & Turkey. “KSA remains a highly significant growth market and this latest signing will not only expand our presence in KSA but also reinforces our leadership position in the Middle East.” “Citadines Al Khobar is the third property, together with Citadines Abha and Somerset Al Khobar, that we will be working with developer AREIC (the real estate arm of Al Mutlaq Group) and we are pleased to strengthen our partnership with them.” Citadines Al Khobar is situated in central Al Khobar, in a highly sought after location between King Salman and Prince Fawaz streets on the 4th main street in Al Khobar Al Shamaliah, which offers numerous dining, shopping and leisure options.
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