Tag Archives: Victor

Victor announced its commitment to delivering its pioneering climate action strategy in the MENA region. Together with partner Neste, the world’s leading producer of Sustainable Aviation Fuel (SAF), the sector leader is committed to transforming the business aviation landscape in the Middle East and North Africa (MENA) region, by leveraging its learnings from nearly two years’ success in offering SAF directly to private jet flyers worldwide. Focusing on a continued campaign of education and awareness, Victor aims to shift the needle on two core metrics: driving an uplift in voluntary SAF demand from the region’s business aviation flyers and encouraging the adoption of its SAF blueprint by other business and commercial aviation companies across MENA. Having recently relocated its headquarters to Abu Dhabi from the UK, Victor is deepening its commitment to the region and reinforcing its strategic focus on climate action within the MENA markets. The company will build on the success of its ‘Pay Here, Use There’ model, allowing members to purchase Neste MY Sustainable Aviation Fuel™ for every private jet booking – regardless of departure airport. The key learnings from Victor customer behaviour have been encouraging: 1 in 5 private aircraft charterers are willing to pay an additional c.4,500 AED for SAF per booking, providing an average carbon emission reduction of 1.5 tonnes. The average amount of Jet-A fossil fuel Victor customers choose to replace with SAF is 30% per booking. Victor’s aim in 2024 is for at least 1 in 5 MENA customers to buy SAF for their jet charter bookings. This voluntary solution and the SAF purchases it is enabling, is helping to establish a critical new sustainable aviation fuel supply chain, which is necessary …

Victor announced the relocation of its headquarters to the iconic Erth Abu Dhabi: a beacon of Emirati hospitality in the heart of the capital. The move follows the recent acquisition of Victor by an investment group in Abu Dhabi and marks a significant milestone for business aviation in Abu Dhabi and the wider UAE. Founded in 2011 in the UK, Victor has a legacy of innovation within the aircraft charter marketplace by providing a unique global platform with unprecedented transparency. Its HQ move to Abu Dhabi will provide the Emirate with its first on-demand jet charter platform, opening up the market to a greater selection of choices when chartering and offering Victor’s sophisticated, high-touch service to Ultra-High-Net-Worth Individuals, government and corporate private aviation flyers. Aligned with the UAE’s Net Zero by 2050 strategic target, Victor will contribute to the nation’s sustainability objectives through its climate action initiatives – namely its pioneering partnership with Neste, the world’s leading producer of Sustainable Aviation Fuel (SAF). With its backing by Abu Dhabi, Victor is perfectly positioned to achieve its ambition of becoming the number one choice for private jet flyers – not only in the MENA region, but worldwide. “We are thrilled to establish our headquarters in Abu Dhabi and embark on this exciting new chapter in Victor’s journey,” said James Farley, co-CEO of Victor. “Abu Dhabi’s strategic location, world-class infrastructure and supportive business environment make it the ideal base for expanding our operations and serving our customer base across MENA. The business aviation market is growing faster in the region than the rest of the world and Victor can uniquely service this market by offering more choice, transparency and best-in-class customer service.” …