Saudi Arabia has accomplished an extraordinary achievement in tourism, achieving a full recovery and recording a 156% growth in international arrivals in 2023 compared to 2019(pre-pandemic year). This impressive recovery is highlighted in the World Tourism Organization’s (UNWTO) Barometer report released in January 2024. This achievement has not only contributed to the Kingdom’s economic growth but also positioned it as a key driver in the Middle East’s tourism recovery. The region, led by Saudi Arabia, is the only one to exceed pre-pandemic tourism levels, with a 22% growth in 2023 compared to 2019. Globally, the tourism sector is steadily rebounding. By the end of 2023 the global average achieved 12% below pre-pandemic levels in international arrivals, with about 1.3 billion international arrivals. The sector’s international revenues neared $1.3 trillion, reaching 93% of the 2019 figure of $1.5 trillion. The direct contribution of tourism to the global GDP was estimated at 3%, or $3.3 trillion, in 2023, based on the UNWTO’s preliminary indicators. Looking ahead, the UNWTO forecasts a complete recovery of global tourism from the COVID-19 pandemic by 2024, with an expected growth of 2% compared to 2019. Saudi Arabia’s tourism sector stands out in the UNWTO reports, leading the G20 nations in the growth rate of international arrivals in 2023 and ranked 2nd as the world’s fastest-growing tourist destination for Q1-Q3 2023. The Kingdom has seen remarkable growth in various tourist destinations, achieving a record in international visitor spending. The first three quarters of 2023 recorded an international visitor spending exceeding 100 billion Saudi riyals, according to the Saudi Central Bank (SAMA). The travel item of the balance of payments showed a surplus of approximately 37.8 billion Saudi riyals …
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