Tag Archives: UNWTO

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and the Department of Economic Development Competitiveness Office of Abu Dhabi held a conference to discuss various themes contributing to tourism excellence to further build capacity in the emirate’s tourism sector,  in collaboration with the World Tourism Organization’s Academy (UNWTO Academy). Aiming to further build capacity in the emirate’s tourism sector, DCT Abu Dhabi and UNWTO Academy also recently introduced the UNWTO.QUEST Certification for quality assurance in the industry, and the UNWTO. TedQual Certification, a programme which aims to enhance the quality of tourism education, training and research programmes in UAE universities. Titled ‘Sustainability and Competitiveness: Tourism Potentials and Challenges’, the conference brought together experts in sustainability and tourism, and helped attendees develop an understanding of the role of diversity, equity, inclusion, sustainability, and strategic leadership in enhancing destination competitiveness. The conference agenda discussed practices and strategies that could be adopted by tourism stakeholders to contribute to the development of more a competitive and responsible tourism destination. Among the attendees were H.E. Hala Khaled Al Ameri, Executive Director of the Competitiveness Office of Abu Dhabi (COAD) at the Abu Dhabi Department of Economic Development; H.E. Hanan Ahli, Director of the Federal Competitiveness and Statistics Centre; and Mr. Ammar Anwar Sajwani, Director of Tourism Development Department, UAE Ministry of Economy. H.E. Saeed Ali Obaid Al Fazari, Executive Director of Strategic Affairs at DCT Abu Dhabi, said: “Through various initiatives, we are enabling industry-wide discussions that contribute to a sustainable tourism future. With a focus on education, we are keen to deliver continued tourism excellence, channelling innovation through a fresh lens. Encouraging these vital discussions is key to creating enduring, …

The World Tourism Organization (UNWTO) enters a new era today with a new name and brand: UN Tourism. With this new brand, the Organization reaffirms its status as the United Nations specialized agency for tourism and the global leader of tourism for development, driving social and economic change to ensure that “people and planet” are always center stage. UN Tourism: Transforming tourism for a better world – To achieve this goal, UN Tourism engaged the services of Interbrand, the leading global branding agency. Interbrand successfully translated the Organization’s renewed vision for tourism into a new visual identity and brand narrative. This involved renaming the Organization, transitioning from UNWTO to UN Tourism. At the same time, a new brand narrative was meticulously crafted, one that seamlessly aligns with UN Tourism’s central mission and priorities. This narrative pivots around three main messages: the UN as a global altruistic organization, the notion of connecting humans around the world, and the concept of proactivity and movement. Enhancing the well-being of individuals, safeguarding the natural environment, stimulating economic advancement, and fostering international harmony are key goals that are the fundamental essence of UN Tourism By moving away from acronyms, UN Tourism adopts a more approachable stance and capitalizes on its strengths: the “UN”, signifying authority, and tourism, a simple and relatable concept for all. This change has been endorsed by the Organization’s membership, highlighting its united support for the profound transformation and reinvention of UN Tourism in recent years, as it has become more agile, visible, and ever closer to its Member States, partners and the sector as a whole. With 160 Member States and hundreds of private sector affiliates, UN Tourism has its headquarters …

Bahrain is set to become the first Middle Eastern nation to host the 9th UNWTO’s World Forum on Gastronomy scheduled to unfold in 2024. This historic event underscores Bahrain’s rich heritage, diverse culture, and its burgeoning tourism industry, positioning the kingdom as a global epicenter for gastronomy tourism. The news was unveiled on the sidelines of the 8th World Forum on Gastronomy Tourism, held in the picturesque city of San Sebastian, Spain. The announcement not only marks a significant milestone for Bahrain but also showcases the nation’s commitment to fostering international collaboration in the realm of gastronomy and tourism. Bahrain, with its captivating blend of tradition and modernity, is poised to leverage the World Forum on Gastronomy Tourism in 2024 as a catalyst for promoting responsible agricultural practices. The event aims to highlight the importance of nurturing local communities while preserving Bahrain’s rich heritage and traditions. Scheduled to take place at Exhibition World Bahrain in Sakhir, the forum promises a diverse array of engaging activities.   One of the highlights of the forum will be visits to local producers, providing participants with a firsthand experience of Bahrain’s vibrant culinary landscape. Attendees will have the opportunity to engage in culinary classes, immersing themselves in the kingdom’s gourmet excellence rooted in its historical legacy. This unique combination of cultural immersion and gastronomic exploration is anticipated to make the 9th UNWTO’s World Forum on Gastronomy in Bahrain an unforgettable experience for participants from around the globe.   The year 2024 is poised to be a transformative period for Bahrain’s tourism sector, and the hosting of the World Forum on Gastronomy Tourism plays a crucial role in the kingdom’s primary vision. The forum is …

Saudi Arabia has taken the lead in their commitment to achieve net zero emissions to accelerate and track this change to promote sustainability across the sector, protect nature and support communities. According to the latest research unveiled by WTTC and STGC, travel and tourism sector’s GDP growth averaged 4.3% annually and emissions only grew by 2.5% annually between 2010 -2019. In a defining moment for the global Travel & Tourism sector, the World Travel & Tourism Council (WTTC) and the Sustainable Tourism Global Center (STGC) initiated by the Ministry of Tourism of Saudi Arabia released the latest industry-shaping Environmental Impact Research data. H.E. Ahmed Al Khateeb, Minister of Tourism of Saudi Arabia, said: “we welcome this joint report initiated by the Ministry of Tourism of Saudi Arabia, and WTTC, as an invaluable resource for decision makers around the world. It provides vital insights and unique impactful environmental research into how Travel & Tourism has both an influence on climate change and how it is affected by it. Our research highlights the consistent decline of emissions intensity of Travel & Tourism over the last decade. Whilst the sector’s GDP growth averaged 4.3% annually, emissions only grew by 2.5% annually between 2010-2019 Still, the continued commitment to achieve net zero emissions for the Travel and Tourism sector has never been more important. We firmly believe Travel & Tourism is part of the solution and that is why Saudi Arabia has taken a leading role to accelerate and track this change to promote sustainability across the sector, protect nature and support communities.” Last year, during the WTTC Global Summit in Riyadh, the two organizations launched the collaboration and unveiled the inaugural results including …

Oman Tourism Development Company (OMRAN Group) announced its induction as an affiliate member of the esteemed World Tourism Organization (UNWTO) during its 25th General Assembly in Samarkand, Uzbekistan. This affiliation underscores OMRAN Group’s commitment to fortifying efforts that champion sustainable and responsible tourism via its diverse development portfolio. Beyond fostering expertise and knowledge exchange, the membership aligns seamlessly with the Group’s strategic objectives, unlocking unique business opportunities within the global community. The affiliation further grants the Group a platform at prominent international events and initiatives, bolstering its value and global visibility. Ambassador Vilcu Lon, Director of the Affiliate Members Department at UNWTO, had the honor of presenting the membership certificate to Dr. Hashil Al-Mahrouqi, the CEO of OMRAN Group. OMRAN Group now gains access to a treasure trove of industry data and insights through UNWTO’s advanced digital platforms. Moreover, this membership avails a collaborative platform, allowing members to engage in meaningful dialogues, share knowledge, and forge synergies that strengthen the tourism sector, all while resonating with the United Nations’ Sustainable Development Goals (SDGs). The UNWTO Affiliate Members Department (AMD) fosters public-private cooperation in tourism and the synergies among Affiliate Members and Member States. Bringing together around 500 private companies, associations, educational institutions, and DMOs. With its newfound membership, OMRAN Group is poised to amplify the outreach of its pioneering projects and initiatives. Moreover, it will mark its presence at several global events and conferences organized by the UNWTO. With unwavering commitment, the Group is geared to leverage this membership to its fullest, spotlighting its projects and investment opportunities.

The United Nations World Tourism Organization (UNWTO) has announced that the Kingdom of Saudi Arabia is to host its 26th General Assembly, taking place in 2025. The news follows the recent hosting of the United Nations Environment Program’s (UNEP’s) MENA Climate Week, held in Riyadh in October 2023. The UNWTO announcement was made during the participation of HE Ahmed Al-Khatib, Minister of Tourism, at the 25th General Assembly, held in the city of Samarkand, Uzbekistan, from October 16-20, 2023. As a distinguished member of the General Assembly, the Kingdom of Saudi Arabia plays a significant role on the international stage, and will now prepare for its next meeting in 2025. The General Assembly is the governing body of the UNWTO, established in 1975, and featuring representatives from 159 Member States, alongside private sector representatives and non-governmental organizations. HE Ahmed Al-Khatib, Minister of Tourism, said: “I extend my heartfelt thanks to the Custodian of the Two Holy Mosques and His Highness the Crown Prince, may God protect them, for their unwavering support of the Kingdom’s tourism sector. Our hosting of the 26th General Assembly underscores our commitment to lead global tourism towards a brighter and more collaborative future. It also highlights our significant achievements in the Executive Council, which the Kingdom assumed leadership of in 2023.” The hosting of the 26th General Assembly in 2025 will be a momentous celebration, supported by various activities aimed at raising awareness of tourism’s role in promoting sustainable development and global peace. The event will provide an opportunity for the Kingdom to showcase its unparalleled tourism and cultural developments, and bolster international cooperation in this vital sector. The Kingdom’s selection as host is a testament …

H.E. Abdulla bin Touq Al Marri, Minister of Economy met with Zurab Pololikashvili, Secretary-General of UNWTO, explored the means to enhance cooperation between the UAE and the Organization to support and further develop the country’s tourism sector and promote its sustainable growth. During the meeting, H.E. Bin Touq highlighted the importance of the strategic partnership between the UAE and UNWTO, as reflected by an array of joint innovative initiatives such as the “Innovation & Digitization in Tourism” forum hosted by the UAE in 2022. It discussed future trends to enhance the sector’s contribution to the growth of regional and global economies, in addition to discussing the Tourism Satellite Account project, which aims to strengthen the statistical system of the UAE tourism sector through training and qualifying nationals to work in this sector. He indicated the necessity to further develop this partnership to build a sustainable tourism sector with many promising opportunities, and bolster the UAE’s efforts to achieve comprehensive and sustainable development goals in line with the “We the UAE 2031” vision. The two sides agreed to continue cooperation by launching innovative initiatives that contribute to supporting the UAE’s leadership in tourism sector, and equipping professionals in this sector with the latest expertise in accordance with international best practices. The meetings saw H.E. Bin Touq, who also heads the Emirates Tourism Council, elaborate on the objectives of the UAE’s National Tourism Strategy 2031, which aims to raise the country’s position as the best tourism identity in the world, and consolidate its position as a leading tourism destination. It also aims to increase the tourism sector’s contribution to the UAE economy’s GDP to AED 450 billion by 2031, in addition to …

Announced during the World Tourism Day celebrations in Riyadh, “Tourism Opens Minds” will showcase the powerful role that tourism plays in bridging cultures and promoting a more interconnected and harmonious world. To mark the launch, delegates gathered in Riyadh were presented with a special Pledge calling on them to actively work to promote new and under-appreciated destinations. The ‘Tourism Opens Minds’ initiative extends a compelling invitation for travelers to broaden their horizons and explore the uncharted corners of our world. World Tourism Day 2023 was held as new data from UNWTO underscored the sector’s recovery from the impacts of the pandemic. At the same time, however, research suggests that only a minority of tourists intend to seek out new or different destinations as they start travelling again. According the UNWTO World Tourism Barometer, global tourism is on track to recover  80% and 95% international arrival numbers by the end of 2023. Notably, however, a recent YouGov survey found that 66% of tourists believe that travelling to a place that provides familiarity is important. Just under half of respondents feel uncomfortable travelling to places they know little about. This is despite the fact that, of those that do travel to new destinations, 83% agree that they come back with a changed or broadened perspective.

The Ministry of Tourism in Saudi Arabia  announced an extraordinary achievement in the country’s tourism sector. In the first quarter of 2023, Saudi Arabia witnessed a remarkable transformation, transitioning from a deficit of USD 427 million in Q1 2022 to an impressive surplus of USD 6.1 billion during the same period this year. This momentous shift is underpinned by the phenomenal growth in incoming tourism revenues, which have surged by an astounding 225% compared to the first quarter of 2022, reaching a staggering USD 9.8 billion. This data, reported by the Saudi Central Bank, showcases the Ministry of Tourism’s unwavering commitment to not only revitalizing the tourism sector but also harnessing its pivotal role in advancing the national economy. His Excellency the Minister of Tourism, Ahmed Al Khateeb, underscored the significance of this accomplishment, stating, “These achievements are a testament to the Kingdom’s dedication to creating a world-class tourism sector. In the past year, Saudi Arabia’s tourism sector has witnessed a paradigm shift driven by new regulations, increased connectivity, ease of accessibility, and a greater focus on partnerships. Saudi Arabia is rapidly emerging as a key global destination for tourists and investors, powered by a skilled and ambitious workforce. The Kingdom is shaping the future of tourism, one that is sustainable, full of opportunity, and connects communities, countries, and cultures.” In recent times, Saudi Arabia has achieved several notable milestones in the tourism industry. The country ascended an impressive 16 places in the international tourism revenue index, ranking 11th globally in 2022. This marked a significant leap from its 27th position in 2019. Furthermore, Saudi Arabia continued to excel internationally, welcoming approximately 7.8 million tourists in the first quarter of …

In an historic first, the world’s two leading Travel & Tourism organisations representing the global public and private sectors agreed to work together across a number of key objectives. The Memorandum of Understanding, signed by the World Travel & Tourism Council (WTTC) and the World Tourism Organization of the United Nations (UNWTO) at the G20 Ministerial meeting (Goa, India), focused on advancing public-private sector cooperation at the global level whilst promoting job creation, talent development and business opportunities around the world. Together, WTTC and UNWTO will promote tourism in the global and national agendas while working to progress skills, innovation, entrepreneurship, and investment and the transition towards a more sustainable and resilient Travel & Tourism sector. The two parties will also foster community empowerment and inclusion, and collaborate around crisis preparedness, management, and recovery, building on the lessons learned from the COVID-19 pandemic. Julia Simpson, WTTC President & CEO said “Through the signing of an historic new MOU, WTTC and UNWTO embark on a new chapter of collaboration together, uniting our expertise to pave the way for a prosperous future for the Travel & Tourism sector. Together, we can create a powerful synergy that will shape the global landscape, opening doors to endless opportunities and benefiting travelers, businesses, and destinations alike.” Zurab Pololikashvili, UNWTO Secretary-General, underscored that “We are only stronger if we work together to respond to the interconnected challenges facing our sector. Strong public-private partnerships are the foundation to transform tourism and build resilience, and consolidating our partnership with WTTC will achieve exactly what we need – joining efforts to build a better future through tourism.” The MOU was signed by WTTC President & CEO Julia Simpson and …