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The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has renewed its strategic partnership with WebBeds expanding its scope to over 30 markets and aiming for a 25% year-over-year increase in the number of hotel guests. This expansion will not only focus on Abu Dhabi City but will also extend its reach to Al Ain, highlighting the emirate’s wide spectrum of tourism experiences. In 2023, the partnership with WebBeds targeted 21 source markets and achieved remarkable success, surpassing targets by reaching 149% of its goal for hotel guests. This success was driven by the collaboration’s joint marketing campaign, which significantly contributed to the increased visibility of Abu Dhabi’s diverse tourism offerings. Continuing the collaborative effort to enhance Abu Dhabi’s global tourism appeal, for the upcoming year the refreshed partnership will focus on key source markets for Abu Dhabi and Al Ain. For Abu Dhabi, the targeted markets include the UAE, India, China, Thailand, Saudi Arabia, Kuwait, Qatar, Egypt, Turkey, Pakistan, the UK, Germany, Russia, the USA, Brazil, Canada, Bahrain, Jordan, South Africa, Singapore, Spain, Italy, and Australia. Al Ain’s source markets will include Algeria, Australia, Bahrain, Belgium, Canada, China, Egypt, England, France, Germany, Hong Kong, Israel, and several others. Abdullah Yousuf, Director of International Operations at DCT Abu Dhabi, said: “Our ongoing collaboration with WebBeds reinforces the importance and effectiveness of showcasing our wide variety of hotels, resorts and other hospitality offerings through a global platform. We are leveraging our combined expertise and driving innovation in the industry and among our stakeholders, while creating memorable experiences for our travellers.” The expanded partnership will introduce key initiatives such as joint sales engagement, targeted campaigns, and trade initiatives designed …

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