UN Tourism’s member states in the Middle East have looked to the future, coming together to focus on boosting investments into the sector and growing new products to build resilience and expand inclusivity. The Regional Commission for the Middle East welcomed high-level delegations from 13 Member States, including eight Ministers of Tourism. Welcoming delegates, UN Tourism Secretary-General invited all Members to join him in celebrating the Golden Jubilee of the Commission, noting that, over the course of 50 meetings, they have worked together to grow tourism both in size and in impact right across the region. Secretary-General Zurab Pololikashvili provided Members with an update on the Organization’s work since the Commission last met (Jordan, June 2023), with special attention to key priorities of tourism education, jobs and investments. Opening the meeting he said: “Now, we can confidently say that the Middle East is a true global tourism leader. Not just in terms of arrivals, but the region is influencing our sector’s development everywhere in the world. It is a hub of tourism innovation and education. And it is a leading investor, backing big ideas and ambitious projects with the power to transform tourism at every level.” Now, we can confidently say that the Middle East is a true global tourism leader. Not just in terms of arrivals, but the region is influencing our sector’s development everywhere in the world. More diverse, more innovative tourism Following the reports of the Secretary-General and the Regional Director for the Middle East, the focus switched to building a more diverse, resilient and innovative sector. Reflecting UN Tourism’s commitment to build resilience and create opportunities through diversification, the significant potential of wellness tourism for the region …
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