World Travel & Tourism Council (WTTC), the World Tourism Organization (UN Tourism) and the Sustainable Hospitality Alliance (the Alliance) launched on Earth Day 2024, “Nature Positive Travel & Tourism in Action” is the creation of the high-level ‘Nature Positive Tourism Partnership. Developed in collaboration with specialist consultancy ANIMONDIAL, the report is the sector’s pledge to support the implementation of the Kunming-Montreal Global Biodiversity Framework (GBF), the UN’s Biodiversity Plan. It presents more than 30 case studies of inspiring and progressive actions from around the world involving large and small businesses, national and local government agencies, civil society groups, and inter-sectoral partnerships. By offering actionable guidance and insights, this report not only highlights the intrinsic link between biodiversity and tourism’s resilience, but also empowers businesses to become stewards of nature. Historic partnership for nature Julia Simpson, WTTC President & CEO, said: “This historic partnership with Travel & Tourism heavyweights is a significant step in our collective journey towards a more sustainable and responsible sector. “This report is not merely a publication but a movement towards integrating environmental stewardship into the core of travel experiences. “As we celebrate Earth Day, let us heed the call to nurture and protect our destinations. Our sector’s reliance on nature, coupled with our expertise in creating inspiring and memorable experiences, means we are ideally placed to be “Guardians of Nature”.” Mr. Zurab Pololikashvili, Secretary-General of UN Tourism, said: “For years, UN Tourism has been at the forefront of integrating tourism into the broader UN biodiversity agenda, including supporting the work of the Secretariat of the Convention on Biological Diversity (CBD). “This pivotal new collaboration among key global players sets a robust framework for sustainable practices that …
Read More »Saudi Arabia’s achievement of welcoming +100 million tourists receives global recognition from UN Tourism and WTTC
Saudi Arabia has received international recognition and applause from UN Tourism and the World Travel & Tourism Council for its remarkable achievement of welcoming over 100 million tourists in 2023. This accomplishment significantly surpassed the previous target set for 2030, positioning Saudi Arabia as an emerging global tourism powerhouse. The Ministry of Tourism announced that the Kingdom has achieved this milestone seven years ahead of the initial goal according to the latest data. Motivated by this success, the Kingdom has now set a new ambitious target of welcoming 150 million tourists by 2030. Tourism has proven to be a significant contributor to the nation’s economy, with domestic and international tourists spending over 250 billion riyals in 2023. This expenditure represents over 4% of GDP and 7% of the non-oil GDP reflecting the crucial role of tourism in diversifying Saudi Arabia’s economy. H.E. Minister Ahmed Al Khateeb, commented: “This announcement demonstrates the scale of our transformation since the National Tourism Strategy was launched five years ago. Tourism is a key pillar in the nation’s economic transformation under Vision 2030, creating jobs and revenue for the Kingdom. We thank both UN Tourism and WTTC as valued partners in our journey for their shared commitment to a sustainable and prosperous tourism sector.” “The tourism ecosystem continues to operate in line with the national tourism strategy by developing diverse tourist destinations. Our aim is to enrich the experiences of tourists, diversify options for both local and international visitors, and enhance hospitality facilities along with other services provided. We are committed to aligning with top-tier international experiences and practices. This approach contributes to shaping a prosperous future for our tourism industry, improving the quality of …
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