Tag Archives: UFI MEA Conference

UFI, the Global Association of the Exhibition Industry Middle East and Africa Conference 2021 successfully concluded with over 150 participants from across the globe and 30 expert speakers. ‘UFI MEA Conference’ brought together leading players from the region and beyond to network, exchange ideas and forge new partnerships, with participants travelling from as far as the United States. His Excellency Helal Saeed Almarri, Director General of Dubai Tourism and Dubai World Trade Centre Authority, and Kai Hattendorf, Managing Director and CEO of UFI, delivered welcome addresses. Leaders from the regional and international exhibition sector gathered in Dubai – thanks to the city’s well-established measures to safeguard the well-being of all visitors – to have the opportunity to see how it has led the way globally in restarting business events in the wake of the pandemic. With a mix of speakers from inside and outside the industry, participants enjoyed a world-class programme of content, including economic outlooks, case studies, lessons learnt from the pandemic and plans for the future. There were also multiple networking opportunities to catch up with friends and colleagues, meet new people and enjoy the company of colleagues. Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, says: “Driven by the city’s strong, decisive leadership and prudent handling of the COVID-19 pandemic, Dubai has led the way internationally in safely restarting exhibitions, trade shows and other business events, which play a vital role in economic and knowledge development locally. Just as we’ve worked with local and international stakeholders to ensure the city has been well-placed to resume events, we are committed to working with the wider industry to share knowledge and learning. Hosting the UFI Middle …

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