Tag Archives: UAE source market

According to the survey conducted by Mabrian, tourist destinations in the Middle East and Asia are gaining in importance, especially Turkey, the United Arab Emirates, and Thailand. As for closer proximity tourism, Georgia, Armenia, and Kazakhstan have now become part of the top 20 preferred destinations for Russians in 2022. The study is based on an analysis of the hotel demand of the Russian travelers and the average hotel room price in the more than 700 destinations worldwide during 2022, comparing with 2019 trends. To do it, the Mabrian’s team has used its Travel Intelligence platform to analyse the more than 2 million reviews posted by Russians and the published hotel prices in the main OTA’s (Booking, Expedia and TripAdvisor) for these two years. According to Carlos Cendra, Director of Marketing & Sales at Mabrian: “As one of the largest source markets for international tourism over the last 20 years, the Russian market plays a crucial role in the global travel industry, and in recent times it has become essential for destinations and companies to understand their evolving trends and preferences. Our study shows that the Russian travel market has been deeply impacted with current situation. Much less travelers and a changing profile with tourists exploring new destinations in the Middle East, Asia, and neighboring countries all of which seem very keen to capture market share by welcoming Russian travelers.” Meanwhile, the classic European tourist destinations, including Italy, Germany, France, Spain, and Greece, have had the most significant negative impact based on the current situation, showing a drastic decrease in the presence of Russian tourists who used to frequent these destinations in 2019. Of all the countries impacted, Italy has …

Read More »