According to the latest research by Wyndham Hotels and Resorts it was shared that 54% of Gen Z women in the UAE travelled internationally in the last six months, compared to 34% of men. This trend reflects a growing sense of independence, mobility, and cultural engagement among young women in the region. Notably, more than half (51%) of female respondents said that safety and security risks are a key consideration when planning their travel, indicating that their choices are both adventurous and intentional. This reflects a generation that is confident in exploring, but conscious of the conditions that make them feel secure and supported while doing so.
Read More »Ministry of Economy launches Summer Hospitality Camp 2025 to build national capabilities in the hospitality sector
Ministry of Economy UAE launched a summer hospitality camp to build national capabilities in the hospitality sector. H.E. added: “The Summer Hospitality Camp is an investment in our young Emiratis, designed to equip them with the skills and training needed to thrive in the tourism sector. It reflects our commitment to increasing local participation in this vital industry and aligns with our vision for a dynamic tourism future led by capable Emirati talent. Through this initiative, we are preparing the next generation of leaders and innovators who will enrich the visitor experience in the UAE and serve as true ambassadors of our authentic Emirati identity and globally recognized hospitality.” In the presence of H.E. Abdulla bin Touq Al Marri, Minister of Economy and Chairman of the Emirates Tourism Council, the Ministry of Economy launched the ‘Summer Hospitality Camp 2025’. The comprehensive training program places students in real-world hospitality settings such as hotels and tourism facilities to enhance national tourism capabilities, supporting broader efforts to develop human capital in the UAE’s tourism and hospitality sectors. The initiative aligns with the UAE Tourism Strategy 2031 and is being implemented in strategic partnership with academic institutions, tourism and hospitality companies, and leading hospitality providers across the country. The launch event was attended by H.E. Shaikha Nasser Al Nowais, Secretary-General elect of the United Nations World Tourism Organization for the 2026–2029 term, it was also attended by nearly 100 people representing the country’s hospitality sector, along with student leaders, and industry professionals. Speaking at the event, H.E. Bin Touq emphasized that tourism has become a key driver of sustainable development and economic competitiveness, thanks to the vision and support of the UAE’s wise leadership. …
Read More »85% of UAE travel sites adopt email authentication measures to protect holidaymakers during peak booking season
Proofpoint, Inc., a leading cybersecurity and compliance company released new research revealing that 85% of the top online travel sites* in the UAE have adopted Domain-based Message Authentication, Reporting and Conformance (DMARC), a key email security protocol that helps protect users from email fraud. However, only 45% of these sites have implemented it at the highest enforcement level of “reject,” which actively blocks unauthorised emails from reaching inboxes. The findings are based on a DMARC adoption analysis of the top 20 online travel sites in the UAE, and across Europe and the Middle East. DMARC is an email validation protocol designed to protect domain names from being misused by cybercriminals. It authenticates the sender’s identity before allowing a message to reach its intended destination. DMARC has three levels of protection – monitor, quarantine and reject, with reject being the most secure for preventing suspicious emails from reaching the inbox. With travel demand in the UAE continuing to rise, a recent KPMG study found that 77% of UAE travellers use mobile apps or hotel booking services, increasing the volume of digital interactions between consumers and travel brands. But as consumers eagerly plan and book their getaways, this surge in activity – coupled with a high volume of emails and promotional offers from travel companies – creates a perfect storm for cybercriminals, turning dream holidays into costly scams through sophisticated email fraud. Key findings include: • The UAE demonstrates stronger foundational email security adoption compared to its European counterparts, with 85% of the top travel sites publishing a DMARC record, reflecting growing awareness of cybersecurity best practices across the country’s travel sector. • However, there is room for improvement with only 45% …
Read More »Jordan underlines reputation as MENA region’s leading medical tourism hub with over 224,000 international visitations in 2024
The Jordan Tourism Board (JTB) highlighted the country’s growing reputation as a premier medical and wellness tourism destination in the Middle East and North Africa region reporting significant growth in international visitations for medical care and wellness therapies. The country’s medical tourism sector witnessed a remarkable increase with 224,740 medical tourists in 2024, building on consistent growth from 191,532 in 2022 and 202,592 in 2023. The first quarter of 2025 has already recorded 51,448 medical tourists, underlining another strong year for the sector. Jordan’s comprehensive healthcare ecosystem, comprising 69 private sector hospitals with approximately 5,500 beds, has positioned the country as a preferred destination for patients seeking advanced medical treatments, particularly from GCC nations and neighboring countries. “Jordan’s medical tourism sector has demonstrated remarkable growth, led by theworld-class healthcare services the country offers, the natural therapeutic sites with first class resorts, and our famed hospitality,” said Dr. Abdelrazzak Arabiyat, Managing Director of the Jordan Tourism Board. “Our healthcare facilities maintain international standards while providing cost-effective treatments, making Jordan an attractive destination for patients seeking high quality medical care.” Jordan’s strong position in regional medical tourism is highlighted by Iraq leading international demand at 257,396 visitations, followed by Saudi Arabia (216,256) seeking both inpatient and outpatient services. More than 31,920 visitors from Kuwait arrived in Jordan for medical tourism followed by Qatar at 15,524, Bahrain (13,856), Oman (8,828), and the UAE (6,584). GCC visitors particularly value Jordan’s cultural resonance, shared language, and understanding of their healthcare preferences. Recent studies show that Saudi and Kuwaiti patients primarily seek comprehensive diagnostic tests, weight loss surgeries, advanced dental care, and cosmetic dermatology. Omani visitors showed strong interest in vision correction and eye health treatments, while Bahraini …
Read More »Healthtrip partners with Satguru Travel Group to promote UAE, India, Turkey, Germany and Saudi hospitals across Africa, targeting its $11 billion medical tourism market
Healthtrip announced a strategic partnership with Satguru Travel Group aimed at expanding inbound medical tourism from Pan-African countries to leading healthcare providers in the UAE, India, Turkey, Germany and Saudi Arabia. Africa is a growing source market for hospitals in the UAE, Saudi Arabia, Turkey, Germany and India, offering advanced treatments, proximity, shorter wait times, and cost-effectiveness—making it an ideal choice for patients seeking high-quality care. “Healthtrip’s mission is to connect patients with trusted healthcare providers globally,” said Danish Ahmed, CEO and founder of Healthtrip. “Our partnership with the Satguru Group marks a significant step in creating a connected, accessible health travel ecosystem for African patients. This partnership brings together Healthtrip’s digital-first health travel solutions with Satguru’s trusted on-the-ground travel support, creating a seamless experience for patients across borders.” Mr. Anil Chandirani, Chairman of Satguru Travel Group, stated, “As a home-grown multiplatform travel group with a presence in 80+ countries, we have been addressing travel needs since our inception in 1989. Combined with Healthtrip’s tech-powered platform, this partnership brings added value to African health travelers seeking trusted medical treatments, with a strong track record of success in the Middle East, India, and the United Kingdom. Our partnership offers a seamless experience to patients across their treatment and travel needs.” The partnership supports broader regional goals of positioning the UAE, Turkey, Germany, India, and Saudi Arabia as leading destination markets and global hubs for medical and wellness tourism. Healthtrip and Satguru Travel Group will jointly offer integrated service packages for African patients seeking care across specialties – from health screening to advanced procedures – aiming to expand their reach across the region. The alliance also represents a key milestone in Healthtrip’s …
Read More »Air Arabia expands Russian network with new Sharjah-Sochi Route
Air Arabia has announced the launch of a new direct route connecting Sharjah to Sochi, Russia. This latest addition to Air Arabia’s growing network will begin operations on June 27, 2025, with three weekly flights between Sharjah International Airport and Sochi International Airport. Sochi marks the sixth Russian destination served by Air Arabia from Sharjah, joining Moscow, Kazan, Samara, Ufa, and Yekaterinburg. The airline also operates non-stop services from its UAE hubs in Ras Al Khaimah and Abu Dhabi, strengthening ties between the two nations and promoting tourism, trade, and cultural exchange. With a modern fleet of 79 Airbus A320 and A321 aircraft, Air Arabia offers passengers a top-tier experience, including free in-flight streaming with ‘SkyTime,’ affordable catering through ‘SkyCafe,’ and access to the ‘Air Rewards’ loyalty program for earning and redeeming points. Adel Al Ali, Group Chief Executive Officer, Air Arabia, said: ” We are delighted to announce the launch of our new route to Sochi, further expanding our presence in Russia and reinforcing the strong ties between the UAE and Russia. This new connection reflects our commitment to providing customers with more travel options and contributing to the growth of tourism and trade between the two countries. We look forward to welcoming customers onboard this exciting new service.” Travelers can now book flights from Sharjah to Sochi through Air Arabia’s website, call center, or travel agencies.
Read More »Minor Hotels strengthens Middle East portfolio with key branded residences expansion
Minor Hotels is breaking new ground in the Middle East with a collection of luxurious branded residences in the UAE, Oman and Bahrain. As one of the pioneering forces behind the branded residences concept, Minor Hotels introduced this model in Thailand in the late ‘90s and has since expanded this luxury offering internationally. Building on its strong hotel heritage, Minor Hotels seeks to meet the increasing demand for premium lifestyle residences across the GCC. By embedding the exceptional service standards and luxury offerings of its world-class hospitality brands into these upscale homes, Minor Hotels is not only delivering elevated living experiences but also positioning the Middle East as a global destination for discerning buyers. Key Developments: • Anantara Mina Al Arab, Ras Al Khaimah, UAE Recently announced as part of Minor Hotels’ partnership with RAK Properties, Ras Al Khaimah’s leading property developer, Anantara Mina Al Arab Residences will represent a new chapter in luxury coastal living for the emirate with 94 residential apartments and 20 overwater villas. JT&P will spearhead the design process integrating traditional Thai features into sustainable developments that blend seamlessly with the surrounding landscape. Residents will relish world-class amenities and direct access to pristine beachfront and lush mangroves while enjoying the comfort and hospitality of Anantara’s signature style. • Anantara Sharjah, UAE Announced in May 2024 and slated to open in 2027, this 100-key collection will be set within the grounds of the upcoming Anantara Sharjah Resort. Offering fully furnished residences designed to established Anantara styles and standards, these striking smart homes feature incredible views across the Arabian Gulf and UAE skyline plus access to the five-star facilities and services of the adjoining hotel. • Tivoli Muscat …
Read More »65% growth in passengers travelling to and from KSA:marhaba
marhaba has seen the biggest, 65% growth in passengers travelling to and from the Kingdom of Saudi Arabia, demonstrating a solid demand from business travellers this year. marhaba is gearing up to assist a record 500,000 travellers at Dubai International (DXB) and Dubai World Central – Al Maktoum International (DWC) airports this festive season, offering a range of convenient services to ease their journeys*. Jaffar Dawood, dnata’s Divisional Senior Vice President, UAE Airport Operations, said: “As more travellers head home or embark on holiday trips this festive season, demand for seamless airport services continues to rise. Whether reuniting with loved ones or heading off on new adventures, our marhaba team is here to make every journey smoother and more enjoyable with our range of personalised services. Our helpful agents look forward to contributing to a memorable experience for both leisure and business travellers, at every stage of their journey.” In 2024, marhaba has experienced a significant surge in demand for its premium airport hospitality services, with passengers from the UAE, UK, India and USA leading the way in enhancing their airport journeys. Key highlights include a 43% increase in USA passengers choosing marhaba’s Meet & Greet, Lounge, and Chauffeur Services, reflecting a growing preference for convenience among long-haul travellers who prioritise time and comfort. marhaba’s personalised approach to hospitality also continues to resonate with elderly passengers and families, particularly among UAE customers travelling in large groups. marhaba’s services are often booked by relatives eager to provide their loved ones with a smooth airport experience. Key markets for such bookings include India with over 20,000 passengers taking advantage of marhaba’s services every month. marhaba’s services are designed to offer maximum convenience …
Read More »Etihad Airways begins flights to Nairobi, Kenya
Etihad Airways celebrated the launch of its new service to Nairobi marking the airline’s latest milestone in a remarkable year of network expansion. Operating through the state-of-the-art Zayed International Airport, the service creates a vital connection between the UAE’s capital and one of Africa’s most dynamic cities. “The introduction of our Nairobi service enhances our growing network while responding to strong travel demand between the UAE and Kenya, as demonstrated by today’s completely full inaugural flight,” said Arik De, Chief Revenue and Commercial Officer at Etihad Airways. “As both Abu Dhabi and Kenya experience remarkable tourism growth and set ambitious targets for the future, this route creates valuable opportunities for both destinations. The service strengthens the important ties between our regions, supporting Abu Dhabi’s position as a global aviation hub while providing enhanced access to Kenya’s thriving tourism market.” The launch comes at a significant time for Kenya’s tourism sector. With visitor numbers expected to reach 3 million in 2024 and targets of 5 million visitors in the coming years, Kenya’s tourism industry is on a strong growth trajectory. The Nairobi launch follows the successful introduction of services to Antalya, Bali, Boston, Jaipur, Kozhikode, Mykonos, Nice, Qassim, and Thiruvananthapuram in 2024. Looking ahead to 2025, Etihad will continue its expansion with thirteen new destinations: Warsaw and Prague in June; Al Alamein and Atlanta in July; Taipei in September; Medan, Phnom Penh, and Krabi in October; and Tunis, Chiang Mai, Hong Kong, Hanoi, and Algiers in November. The Abu Dhabi-Nairobi route connects two destinations known for their distinctive offerings. Abu Dhabi welcomes visitors with its blend of modern attractions and rich heritage, from the iconic Sheikh Zayed Grand Mosque to the Louvre Abu …
Read More »FITUR 2025 will be highlighting the strong tourism potential between the United Arab Emirates and Spain
FITUR 2025, taking place from 22 to 26 January, organised by IFEMA MADRID, will be highlighting the strong tourism potential between Spain and the United Arab Emirates (UAE), where around ten companies will be exhibiting their tourism offers at the trade fair, mainly tour operators and Dubai’s iconic Atlantis Hotel, among others. The recovery of the Persian Gulf has been faster and stronger than that of other markets, with an economy that is growing above the OECD average and with higher spending and disposable income per consumer. Thus, the tourism sector in both territories has significant potential for developing specialised products. Spain experienced a record year for tourism in the Gulf Cooperation Council (GCC) region in 2023 with unprecedented growth in both the number of travellers and tourism expenditure. The total number of GCC residents visiting Spain in 2023 reached 434,000, 33% more than in 2022, with an average stay of 8.6 days. Specifically, visitors from the UAE totalled more than 140,000 and spending grew by 37.8%, with an average spend of 2,668 euros, 26% more than in 2022. According to industry sources, around 200,000 Spanish tourists visit Dubai every year. In 2023, tourists from the Gulf region spent more than 1.138 billion euros in Spain, 64.7% more than in 2022, according to Turespaña estimates based on INE data (Frontur and Egatur). These travellers are considered as “large consumers”, with spending well above their European counterparts. Connectivity with Spain is very good and airlines have increased in all the countries of the Persian Gulf, both in terms of frequency and new routes. In the forecasts for flights from the UAE between 1 October 2024 and 31 March 2025, capacity to Spain has …
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