Tag Archives: UAE

According to a recent report by Tourism Economics on behalf of Arabian Travel Market (ATM), 60% of travellers in the UAE trust Artificial Intelligence (AI) to plan every aspect of their trips, compared to 48% of travellers in other countries, with this figure predicted to rise as technology becomes more embedded into consumer habits. According to the report, AI is becoming a key tool for travellers planning trips to the Middle East. Nearly six in ten have used AI for travel planning, with 21% using it before their most recent trip. As AI adoption grows, it is expected to play an increasing role in delivering personalised recommendations and booking experiences for tech-savvy travellers. The research also confirmed that travel firms are harnessing AI to enhance customer service and drive economic impact. Travel technology is transforming the industry globally, changing the way travellers plan, book, and experience their journeys. In line with the digital transformation within travel and tourism, ATM 2025 provided a platform for experts across the technology, hospitality and events industries to discuss the implications for human connection as AI-powered tools, personalised service platforms, and data-led design become more prevalent. Speaking during the event, Amy Read, VP Innovation at Sabre Hospitality, said: “It is important to recognise that human connection is at the core of hospitality. When we think about innovation within hospitality, we try to find ways that amplify those key moments, rather than replace them. We want to free up staff time so that they can engage in more meaningful interactions.” Read acknowledged that it is vital for the industry to recognise that technology has changed guests’ expectations of hospitality providers as they now seek instant gratification and swift …

The UAE presented the results of its global development initiatives supporting SDG8 during its participation in the 2025 UN High-Level Political Forum (HLPF), reaffirming its commitment to promoting inclusive economic growth and decent work worldwide. Organised by the United Nations Department of Economic and Social Affairs at UN headquarters in New York City, this year’s forum is held under the theme “Advancing sustainable, inclusive, science- and evidence-based solutions for the 2030 Agenda and its Sustainable Development Goals for leaving no one behind.” The UAE’s participation reflects its commitment to a development model rooted in sustainability, opportunity creation, and international partnerships that advance the 2030 Agenda. The discussion focused on mobilising private sector investment to advance sustainable and inclusive growth. Participants also explored solutions to address global skill gaps and reconfigure international trade frameworks to support development. Furthermore, the UAE delegation hosted two thematic panels. The first, “Economic Diplomacy in Action,” examined how diplomacy can foster economic resilience and stability in alignment with SDG8. The second, “Vision into Action,” explored policy frameworks that support SDG16 on peace, justice, and strong institutions. H.E. Lootah, said the UAE’s model for economic growth is shaping the future of work and creating opportunities for new generations at home and abroad. He added that the UAE has succeeded in building a balanced and diversified economic model grounded in inclusiveness and sustainability, positioning the country as a key contributor to continuous development efforts and solutions to current and future challenges in line with the 2030 Agenda and beyond. H.E. Lootah emphasised that the importance of establishing global consensus around sustainable economic concepts and future work patterns, especially in the context of setting new global development goals beyond …

flyadeal opened a dedicated sales office in Dubai to support customers and the travel trade in the latest move to increase its presence in the Emirate. With the appointment of Orient Travel as the airline’s new General Sales Agent (GSA) responsible for overseeing flyadeal sales in the UAE, the airline has also recruited Mudassir Dhanse as its dedicated new UAE Country Sales Manager. The flyadeal office opening within the premises of Orient Travel on Sheikh Zayed Road was attended by key travel partners. His Excellency Sheikh Fahim bin Sultan bin Khalid Al Qasmi, accompanied by Orient Travel co-owner Her Excellency Sheikha Lubna bint Khalid bin Sultan Al Qasmi, presided over the opening that included Orient Travel’s CEO Asim Arshad and visiting senior management from flyadeal headquarters in Jeddah led by CEO Steven Greenway and Chief Commercial and Customer Officer, Rogier van Enk. To mark the official opening, flyadeal management also hosted an event in Dubai for the UAE travel trade to provide company updates. flyadeal currently operates up to six daily scheduled flights between Riyadh and Dubai International, a route launched just over two years ago. The airline also has a daily service linking the Saudi capital with Dubai World Central in southern Dubai that began in summer 2024. Steven Greenway, flyadeal Chief Executive Officer, said: “flyadeal has built up a successful split operation in Dubai to serve travellers in the heart of the city and the southern part to make accessibility easier for all. Of course we are looking to build capacity even further from up to seven daily flights across both Dubai airports as we induct new aircraft into the fleet. It’s just a matter of time before we …

New research by PwC Middle East, in collaboration with Mabrian Technologies reveals that visitor preferences across the Gulf region are undergoing a fundamental shift. Arts and culture rank as the top visitor motivators across Qatar (28.5%), UAE (26.6%) and KSA (24.5%)Visitors are increasingly drawn to destinations that offer cultural meaning and emotional resonance. In response to these findings, PwC Middle East developed a strategic framework detailed in their latest report, Stay Play Shop: Shaping Integrated Destinations for Connected Visitor Experiences. The report presents a clear approach for destination development companies, tourism authorities, destination managers and operators across the Gulf Cooperation Council to accelerate the evolution of destination strategies. It advocates a shift away from static, asset-led development towards dynamic, visitor-centric ecosystems that drive longer stays, deeper engagement and increased economic impact. Nicolas Mayer, Destinations Consulting Lead Partner at PwC Middle East, said, “This thought leadership aims to reframe how we think about destination value by integrating visitor behaviour with the realities of destination planning and placemaking. Stay Play Shop is more than a slogan. It is a robust framework backed by visitor insights and evolving needs offering development companies a strategic framework to drive visitation spending and loyalty.” Building on this idea of redefining destination value, Philippe Najjar, Destinations Consulting Partner at PwC Middle East, added, “By embracing the Stay Play Shop model leaders can shape not just where people go but how deeply they connect and experience places. This goes beyond destination development to crafting generational legacies that fuel cultural pride visitor loyalty and sustained economic return.” Emphasising a crucial prerequisite for success, Sonia Huerta, Vice President Advisory at Mabrian Technologies, highlighted, “Public-private partnerships among Destination Management Office, hoteliers, …

According to Visa’s Travel Pulse Eid Al Adha Edition, international travel by KSA residents rose by 25% compared to the same period in 2024. This growth was driven by a strong preference for shorter trips, with 69% of travelers from KSA opting for brief weekend getaways. They also made 21% more purchases abroad and spent 13% more overall this Eid, reflecting a preference to maximize the holidays with quick trips abroad. Travelers from Kingdom of Saudi Arabia (KSA) took full advantage of this year’s extended Eid Al Adha break, turning the six-day (June 5-10) holiday into an opportunity for cultural exploration, both at home and abroad. While many residents jetted off for short international getaways, the Kingdom also welcomed millions of foreign pilgrims during the Hajj season, driving a steady increase in travel to Saudi Arabia and spending. This Eid, international getaways became an opportunity for many KSA travelers to indulge in retail experiences. Shopping led the way across all major destinations, influencing not just how people spent, but also where they chose to go. • UAE led as the top international destination, welcoming 14% of KSA travelers and accounting for 23% of total international spend. With an average spend of $635 per card, fashion took center stage — seven of the top ten merchants were in the shopping and apparel category. Among the top brands were Dubai Duty Free Stores, Hermes, and Cartier, reflecting both a preference for convenient airport shopping and a strong appetite for luxury. Dining and entertainment were also high on the agenda. • Nine percent (9%) of travelers went to Turkey, making it the second most popular destination. It captured 15% of overall holiday spend …

According to World Travel & Tourism Council (WTTC)  international visitor spend in the United Arab Emirates is set to reach a record AED 228.5BN in 2025, 37% above the previous peak of 2019. The global tourism body’s annual Economic Impact Research (EIR) shows that Travel & Tourism in the UAE is set for another record year in 2025, with the sector forecast to contribute AED 267.5BN to the national economy, accounting for almost 13% of GDP. According to the research, by the end of the year, Travel & Tourism will also support more than 925,000 jobs. Domestic visitor spend is also projected to reach a record high at AED 60BN – 47% above 2019, highlighting the continued strength of the local travel market. These milestones reflect the UAE’s leadership in driving innovation, sustainability, and seamless connectivity across its cities and attractions, powered by initiatives such as smart city development, world-class infrastructure, and a laser focus on visitor experience. Julia Simpson, WTTC President & CEO, said: “The UAE continues to lead the way in global Travel & Tourism. From cutting-edge smart cities to exceptional hospitality and seamless visa systems, the country is a model of how strategic vision drives economic growth. “With initiatives like the Tourism Strategy 2031 and the National Tourism Charter, the UAE is building a future-ready sector rooted in sustainability and innovation. With strong leadership and public-private alignment, 2025 is set to mark yet another chapter in the UAE’s remarkable tourism success story.” According to the data, in 2024 the sector contributed AED 257.3BN to the UAE economy and supported 898,600 jobs, making up nearly one in eight jobs in the country. Spending from international travellers reach AED 217.3BN, while domestic visitor spend injected …

Etihad Airways and Air Europa celebrated a historic milestone as Air Europa operates its inaugural wet-lease flight from Abu Dhabi to Madrid, marking the Spanish carrier’s first-ever aircraft operation from the Middle East. Etihad now offers twice-daily services to Madrid, with the afternoon EY103 service operated by Air Europa’s Boeing 787-9 aircraft featuring 32 Business class and 307 Economy seats. The wet-lease arrangement, alongside the expanded codeshare, strengthens the growing market between Abu Dhabi and Spain, and supports wider tourism and trade links between the two countries. The landmark Boeing 787-9 service represents a significant evolution of the partnership between the two airlines, building on their expanded codeshare agreement and frequent flyer programme cooperation. This collaboration highlights the value of strategic partnerships in improving global connectivity and offering more seamless travel options for passengers across four continents. Antonoaldo Neves, Chief Executive Officer of Etihad Airways, said: “Today marks a new chapter in our partnership with Air Europa. This collaboration demonstrates how Etihad can work with strategic partners to enhance our Madrid route and offer even greater choice for travellers between the UAE and Spain. By partnering with Air Europa, we’re opening exciting possibilities for our passengers seeking to explore new destinations.” Juan José Hidalgo, Air Europa’s President, added: ““Partnering with Etihad Airways to launch our first Middle East service from Abu Dhabi is a major milestone for Air Europa. It allows us to better serve growing demand for travel between Spain and the UAE. Abu Dhabi is a world-class destination and an ideal platform for us to expand into new markets.” The partnership reinforces Etihad’s commitment to supporting Abu Dhabi’s position as an attractive destination for both leisure and business travel, …

As the UAE continues to cement its reputation as a global epicenter for both corporate and luxury leisure travel, UTRAVEL is highlighting a significant recognition received at the Arabian Travel Market (ATM) 2025. At the record-breaking event, which drew over 55,000 travel professionals from 166 countries, UTRAVEL’s Operations Manager Duleepa Naveen and Holidays Manager Fadi Abu Rashid were honored with the “Excellent Performance in Sales for 2024” award. This accolade celebrates their pivotal leadership and the company’s vital role in the sector’s transformation. This recognition comes as the GCC travel industry experiences unprecedented momentum, driven by surging demand for bespoke luxury holidays and the growing “bleisure” trend, where business and leisure travel seamlessly intersect. UTRAVEL’s standout sales performance in 2024, now validated on ATM’s global stage, directly reflects its ability to anticipate and meet the sophisticated needs of today’s travelers across both its B2B corporate travel solutions and through its dedicated luxury leisure arm, Jovial Travels. “Our recognition at ATM 2025 for ‘Excellent Performance in Sales for 2024’ is a powerful affirmation of our strategic direction and the collective effort behind it,” said Duleepa Naveen, Operations Manager at UTRAVEL. “UTRAVEL’s legacy in B2B travel has always been built on precision and collaboration. This very spirit, encapsulated by our philosophy ‘If you want to go fast, go alone. If you want to go far, go together,’ has been seamlessly extended to Jovial Travels, allowing us to connect with discerning leisure travelers seeking truly unique experiences.” Fadi Abu Rashid, Corporate Travel Manager, added: “This award is a shared triumph. It validates our team’s commitment to crafting tailor-made journeys that resonate with the evolving preferences of modern travelers in the UAE and beyond. …

According to the latest research by Wyndham Hotels and Resorts it was shared that 54% of Gen Z women in the UAE travelled internationally in the last six months, compared to 34% of men. This trend reflects a growing sense of independence, mobility, and cultural engagement among young women in the region. Notably, more than half (51%) of female respondents said that safety and security risks are a key consideration when planning their travel, indicating that their choices are both adventurous and intentional. This reflects a generation that is confident in exploring, but conscious of the conditions that make them feel secure and supported while doing so.

Ministry of Economy UAE launched a summer hospitality camp to build national capabilities in the hospitality sector. H.E. added: “The Summer Hospitality Camp is an investment in our young Emiratis, designed to equip them with the skills and training needed to thrive in the tourism sector. It reflects our commitment to increasing local participation in this vital industry and aligns with our vision for a dynamic tourism future led by capable Emirati talent. Through this initiative, we are preparing the next generation of leaders and innovators who will enrich the visitor experience in the UAE and serve as true ambassadors of our authentic Emirati identity and globally recognized hospitality.” In the presence of H.E. Abdulla bin Touq Al Marri, Minister of Economy and Chairman of the Emirates Tourism Council, the Ministry of Economy launched the ‘Summer Hospitality Camp 2025’. The comprehensive training program places students in real-world hospitality settings such as hotels and tourism facilities to enhance national tourism capabilities, supporting broader efforts to develop human capital in the UAE’s tourism and hospitality sectors. The initiative aligns with the UAE Tourism Strategy 2031 and is being implemented in strategic partnership with academic institutions, tourism and hospitality companies, and leading hospitality providers across the country. The launch event was attended by H.E. Shaikha Nasser Al Nowais, Secretary-General elect of the United Nations World Tourism Organization for the 2026–2029 term, it was also attended by nearly 100 people representing the country’s hospitality sector, along with student leaders, and industry professionals. Speaking at the event, H.E. Bin Touq emphasized that tourism has become a key driver of sustainable development and economic competitiveness, thanks to the vision and support of the UAE’s wise leadership. …