Tag Archives: trends

Travelport unveiled its 2025 State of Modern Retailing Report and one of the key findings was transparency where modern retailing requires honesty at every stage of the customer journey.  This report, combining new proprietary research and cross-industry insights, outlines critical trends reshaping the travel industry in 2025, including heightened demand for transparency, the emergence of new subscription models, and AI-driven advancements in the travel retail experience. “Consumers are clear about what they want from the travel industry: simplicity, transparency, and trust,” said Jen Catto, Chief Marketing Officer at Travelport. “Our latest research shows that travel has reached a tipping point. Modern retailers who embrace radical transparency, adopt AI responsibly, and deliver streamlined experiences will thrive in this evolving landscape.” Five Key Trends to Watch in 2025: 1. Consumer-washing ends; Radical transparency begins Travel companies face growing criticism for “consumer washing,” a practice where businesses advertise deceptively low prices, hiding fees or conditions until checkout. Nearly half (44%) of surveyed consumers ranked airlines, hotels, and travel companies as major offenders, second only to credit card companies (45%). Modern retailing requires honesty at every stage of the customer journey. Brands that eliminate hidden fees and agencies that present clear, comparable options across suppliers will earn customer loyalty. Radical transparency is not just a necessity—it’s a competitive advantage. 2. Disruptors Delivering Simplicity Will Outpace the Laggards Fintech disruptors have reshaped banking, with 47% of consumers agreeing they’ve made personal finances easier to manage. However, the travel industry lags behind. Over half of consumers (56%) report that airline offers have become more confusing over the past decade. To match fintech’s success, travel brands must embrace agile, API-led technology that enables seamless integration of new …

Solo female travellers are a growing and very attractive market; in fact, 14% of women travel without the company of family, friends or a partner, which translates into habits, needs and expectations, as well as specific tourist services and products. Mabrian and The Data Appeal Company-Almawave Group, analysed the female solo traveller demand worldwide* to identify five key factors that outline the profile of this segment. As Carlos Cendra, Partner and Director of Marketing and Communications at Mabrian, explains, “women who travel alone reflect a cultural change that emerged before the pandemic and gained momentum with the rise of experiential travel, in which active well-being is at the heart of preferences.” In addition, the data show that, although most female travellers choose summer for their solo plans, June and September are their favourites, “which reflects the potential of this segment during the mid-season,” says Mabrian’s CMO. This analysis combines a long and short-term overview of female solo travellers. To understand what shapes this segment, Mabrian analysed consolidated data for full year 2023 on the top 10 global source markets for the female solo traveller segment; whereas The Data Appeal examines current trends on women travel solo demand for the current summer season to major European destinations, based on booked flights between June 1 to September 30, 2024. “Female solo travellers are on the rise”, states Mirko Lalli, CEO & Founder of The Data Appeal Company. Based on GDS booking data, Lalli highlights several key examples, such as Italy. “Since June 2023, Italy has welcomed 1.1% more female solo travellers; a segment that is projected to represent 21.7% of all tourists visiting Italian destinations in the next six months.” The same …